LMA’s Got Skills! And how! #lma20 #lmamkt #lma20selfie

LMA’s Got SKILLS! What fun tonight, and, for those who missed the Legal Marketing Association – LMA International annual conference talent show, the performances from #legalmarketing luminaries Jason Klika, Heather Layfield McCullough, Jim Jarrell, Jim Durham, Lauren McNee, Richard Hefner, Brenda Pontiff, Matt Parfitt, and Renee Branson were divine! Congrats to our winner – voted on by the audience – Jason! Highlights included glorious vocals, evocative poetry, whimsical interpretive dance routines, soothing instrumentals, grand comedy, soothing bedtime stories, a sh*t-ton of Sondheim, ridiculous costumes, and some very cute dogs. Heaven!

Divine Renee Branson viewing from home. Wisely drinking.

Thank you to an incredibly patient team, including Kristy Perkins, Malaika Palmer, Christina Abes (and my fearless engineer husband John Mola) who worked through my various and sundry tech issues and general hysteria earlier in the afternoon. Such grace, calm, and talent! Thanks to our conference co-chairs Kristen Bateman and Jonathan Mattson and LMA president Jill Mason Huse for their faith in me, for their encouragement, and for allowing me to let my freak flag fly (photographic evidence aplenty).

Thanks for this screen grab, Renee!

This is a helluva community! I am grateful to have been embraced by such kind and talented humans, and, as we noted tonight, our personal “brands” should celebrate every aspect of our personalities, talents, and interests. Thank you to HQ’s Danielle Holland , Kat Seiffert , Kristin Frankiewicz and team for their tireless support and promotion.

Congrats to friends Nathalie M. Daum, Adam Severson, and Despina Kartson who were inducted into LMA’s Hall of Fame tonight. So well-deserved! (VIDEO HERE.) Sally Feldman noted, “Congratulations to all of the inductees on this recognition, to Jennifer Manton and Jeanne Burger Hammerstrom for being such gracious co-hosts and Rob Kates for a great production.” Truth!

Unwinding after the big show!

The LMA Hall of Fame recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. Members of the Hall of Fame have a demonstrated history of career achievement, sustained commitment to the advancement of the profession, and significant contributions to LMA, as well as conduct themselves with professionalism among their peers.

Thank you, Lauren McNee, for this screen grab!
Someone left the snowman in the rain. (Think “MacArthur Park.”) Thank you, Carman Janenne Akins, for this melting Olaf pic!

LMA’s Got Skills! #lma20 #lmamkt

View here: https://www.facebook.com/KatesMedia/videos/908769526197418/?vh=e&extid=0&d=n

Enjoy this fun chat with my buddies Jon, Kristen, Gia, Rob, Renee, Jennifer as we discuss all of the amazing things in store for next week’s Legal Marketing Association – LMA International annual conference. There are also rich conversations about the importance of diversity and inclusion, a renewed focus on mental health and resilience, the challenges of managing workflow and engagement in pandemic, and the details of our fantastic talent show. I also may stumble through #StevieWonder’s classic “As.” Also, shout outs in the show to Sheenika Shah Gandhi, Jill Mason Huse, Brook Weeks Redmond, Jasmine C. Trillos-Decarie, and … The Ohio State University. Go Bucks!

Episode description: “Are you ready for #LMA20? On Wednesday, October 14th, Legal Marketing Coffee Talk brings you a very special episode. Hosted by the Conference Co-Chairs Kristen Bateman Leis, Chief Marketing and Business Development Officer at Parker Poe Adams & Bernstein LLP & Jonathan Mattson, Chief Marketing and Business Development Officer Stinson LLP. They are joined by Gia Altreche, Director of Business Development & Marketing, Newmeyer Dillion; Renee Branson Founder | Principal Consultant, RB Consulting: Resilience. Bounty; Jennifer A. Manton, Chief Marketing & Business Development Officer, Kramer Levin Naftalis & Frankel LLP; & Roy Sexton, Clark Hill, Director of Marketing, who will all tell you about what they are presenting at this year’s conference.”

View here: https://www.facebook.com/KatesMedia/videos/908769526197418/?vh=e&extid=0&d=n

Oops … I Did It Again!
Don’t Rain On My Parade
I Will Wait For You
As You Like It
Pure Imagination
Like A … Legal Marketer?
Putting It Together
Thank you to Alex Aksenchik of Intapp for the out-this-world surprise in tonight’s mail! #BabyYoda

A podcast twofer AND a best dressed list? And it’s only Tuesday (so it must be Belgium)?

Thank you, Steve Fretzin, for having me as a guest on your show! Listen here… https://fretzin.com/roy-sexton-signal-boosting-reciprocation-and-acknowledging-your-social-media-community/ … Steve writes …

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.

Key Takeaways: Marketing shows you where the door is, business development helps you walk through it. The business development technique you hold near and dear is not a silver bullet. It’s what you do with it. It’s how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing – you just have to stick to the regiment. The days of being able to avoid social media are over.

“We call it a rule of three. If you’re speaking somewhere or you’ve written something, you’ve three bites at the apple on social media to promote that, at minimum. There’s the time leading up to the webinar you’re about to promote and promote that more than once.” — Roy Sexton

Thank you, Jessica Jaramillo and Vanessa Vines Petrea of The Legal Slant for having me on as a guest! This was such a fun conversation, and I am so grateful to you and your kind hearts for all you do for our community! Listen now at http://thelegalslant.com/season-1/?fbclid=IwAR0kmebGUSSlOkH8gek6CZg-leamKOKP7RK9q2rKXbJQ4Wi8LQ70yzMxvM4 … They write …

We had so much fun getting to know Roy Sexton! Legal marketer, thought leader, community leader, writer, actor and singer Roy Sexton talks to us about personal branding, standing out on social media, and thriving through authenticity.

Roy also shares why he prioritizes having creative outlets outside of work. We completely agree!

He credits his success to so many legal marketers we admire such as Nancy Leyes Myrland, Heather Morse-Geller, Renee Branson, Gail Porter Lamarche, Gina Furia Rubel, Lindsay Griffiths, Laura Toledo, and Brenda Plowman. Plus, shout outs to Susie Sexton and Beth Kennedy.

Also, Roy and Jennifer Petrone Dezso need to be friends since they both love Sweeney Todd!

Best dressed?! Only in quarantine! Thank you, ALM Media, LLCs Amy Newman, who emailed and made my day:

I’m delighted to tell you we decided you are our winner of our Best Selfie/Best Dressed competition from Friday’s event [Legal Week #LegalInnovationAwards virtual ceremony]! Not only did you send in a great photo, your activity and involvement throughout the announcement was greatly appreciated!

My pleasure! First (and likely last) time I’ll ever make such a list! 🥰 🤵