From JDSupra: “We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

A little change of pace. Thanks to Adrian Lurssen for publishing my essay “’We need a sidewalk’ – strategy is the ultimate reminder of why we do what we do” as part of JDSupra’s Marketing Perspectives: The Inside Story series.

Here’s an excerpt:

Shortly after Disneyland opened its magical gates to the public for the first time, panicked groundskeepers reportedly approached Walt Disney all in a dither. Their concern? Patrons without fail tromped through one particular flower bed on their giddy sojourn from Main Street to Tomorrowland. The gardeners’ solution? Erect a decorative-but-impenetrable fence to protect the landscaping and redirect the crowds.

Uncle Walt’s response? “We don’t need a fence there. We need a sidewalk.”

I suspect we’ve all worked alongside colleagues like these well-meaning but misguided caretakers. Heck, you may find yourself being one of these obstructionist types, thinking the silo you inhabit needs defending at all costs. And that is the genius in Walt Disney’s response. In one deftly pragmatic, folksy, customer-centric quip, he reminded his staff that the turf isn’t theirs to defend; it belongs squarely to the market forces they are there to serve.

You can read the rest herehttp://www.jdsupra.com/legalnews/we-need-a-sidewalk-strategy-is-the-98731/

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And thanks to Nancy Myrland of Myrland Marketing for including my musings regarding conference prep here: http://www.myrlandmarketing.com/2017/03/lma17-conference-networking-tips-from-our-friends/

“Use social media actively leading up to (and following) to get to know the attendees and any issues that are pressing/trending. Engage with them virtually – comment and reciprocate. When you arrive, make a point to connect with those whose experiences and views you have found interesting. Spend time between sessions in conversation with those folks, genuinely learning about their interests and their careers. And be sincere and humane. The worst feeling is when you’re talking to someone, and you get the vibe they are waiting for someone seemingly ‘more important’ to enter the frame. Your best (lifelong) business contacts will start from kinship, not opportunism.”

Thanks, Nancy! Appreciate you helping me represent … virtually. Have a marvelous time at #LMA17. I’m there in spirit! Love you and the whole #LMAMkt family .

Nancy writes: “#LMA17 Networking Tip #12 is from @roysexton – More: http://bit.ly/2nXm0A6 Thanks Roy! We miss you & wish you were here.” pic.twitter.com/TfXFrrAOBe

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Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital).

In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan.

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.

#LMA16Selfie – wonderful people doing silly things and posting the photographic evidence (VIDEO)

SelfieHave you posted your ‪#‎LMA16Selfie yet? These people have!

Thanks to Nancy Leyes Myrland for this great kick-off video! #LMA16Selfie, ‪#‎LMA16, ‪#‎LMAMKT – post your photo to be included in the next edition!

For the second year, in advance of the Legal Marketing Association’s national conference, a mad selfie campaign has been launched whereby folks in legal marketing (and their buddies) do silly things and post the photographic evidence, using the hashtag #LMA16Selfie.

Here are the results to date …

Midwest BoardAll these fabulous faces on display! Maureen Fechter Farr, Megan McKeon, Sydney Iglitzen, Joni Radaszewski, Kate Harry, Suzanne Donnels, Jacqueline Madarang, Stefanie Knapp, Rachel Green, John Mola, Easter Roynny, Andrew Rundall, Kyle Lawson, Jessica Aries, Andrew Laver, Jim Jarrell, Melissa Thomas, Sheila McShane, Cynthia Voth, Elonide Caldwell Semmes, Robin Oliver, Taryn Dreyer Elliott, Peter Moyer, and (pictures IN pictures) Gail Porter Lamarche, Laura Toledo, Lindsay Griffiths, Lance Godard, Gina Furia Rubel, Heather Morse-Geller, Josh Toledo, Susie and Don Sexton, Ratana Therakulsathit … and don’t forget Lucy!!

Roynny____________________________

Reel Roy Reviews is now TWO books! You can purchase your copies by clicking here (print and digital). In addition to online ordering at Amazon or from the publisher Open Books, the first book is currently is being carried by BookboundCommon Language Bookstore, and Crazy Wisdom Bookstore and Tea Room in Ann Arbor, Michigan and by Green Brain Comics in Dearborn, Michigan. 

My mom Susie Duncan Sexton’s Secrets of an Old Typewriter series is also available on Amazon and at Bookbound and Common Language.