“Always travel with an emergency poem.” Jane Don’t wows in “Don’t Does America” at Chicago Improv

“I am strongly drawn to Camp, and almost as strongly offended by it. That is why I want to talk about it, and why I can. For no one who wholeheartedly shares in a given sensibility can analyze it; he can only, whatever his intention, exhibit it. … To talk about camp is therefore to betray it. If the betrayal can be defended, it will be for the edification it provides, or the dignity of the conflict it resolves.” – Susan Sontag, Notes on Camp

Too many people think they can do camp. They can’t. They really can’t. Sontag in her seminal work Notes on Camp defines camp as “a vision of the world in terms of style – but a particular kind of style. It is the love of the exaggerated, the ‘off’, of things-being-what-they-are-not” but does so with affection rather than mockery.

It’s that last part that people miss. Those who fail at camp arrogantly co-opt flippancy and disdain as a way of attempting to connect with an audience – as if we are all in on one contemptuous joke. That doesn’t work. At best it falls flat and rings hollow, and at worst it feels cruel and alienating.

Good camp is love, first and foremost – affection for the absurd as a lens for embracing and, yes, critiquing our common human condition.

At least that’s my pretentious opinion.

Jane Don’t does camp exquisitely. And when it’s done this well, the work is in an intoxicating league all its own.

Don’t just launched their Don’t Does America tour, and we took in one of the early stops in Chicago … well … Schaumburg at Chicago Improv, located in Woodfield Mall. Don’t made GREAT hay out of performing in a shopping mall in suburban America. And their exaggerated pronunciation of Schaaaaaummmberrrrhg was offered frequently as a wry punctuation mark on their self-effacing observations of life in America 2026.

The show is in essence a cabaret in the guise of a travelogue. Don’t learns some devastating news about fellow Drag Race Season 18 contestant and frenemy Athena Dion (who has a delightful, very Athena Dion cameo). Don’t is then sent on a cross-country scramble to fulfill their friend’s “final” wishes.  

(FULL DISCLOSURE: for those who have been anywhere in my orbit the past few years, Athena is a dear pal … after being forced to sing “Born This Way” with me at 8:30 in the morning in Hollywood, Florida, before 1500+ gobsmacked legal marketers in 2023. But I digress…).

This narrative conceit deftly ties up any loose ends for those Drag Race superfans presuming the show will be a six-months-past nostalgia trip/confessional. It ain’t. The “plot” (which is being charitable – and that is clearly by smart design) sends Don’t to a handful of landmark American cities, as conveyed by John Waters-meets-Sesame Street video projections.

In each locale Don’t features one of their many talents: e.g. stand-up comedy (Don’t really slays with comic timing that is impeccable – both zingers and dad jokes), lip syncing (Celine Dion wept), and Broadway belting, among others. I REALLY hope Don’t releases a digital EP of the catchy AF songs delivered during the show. All are textbook definitions of earworms, particularly the deliciously torturous title theme song which repeats about 83 times during the 90 minute run time.

Don’t does playfully land a well-deserved jab at the corporate entity that drag has become in the Mama Ru era, an epoch that has elevated and mainstreamed the art form while also turning it into a revenue machine for everyone but the queens. At a “slam poetry” night, Don’t savagely reads some verse that only a scatalogically inclined Mad Libs could love. “I always travel with an emergency poem,” Don’t intones. The punchline? The poesy in question is RuPaul’s less-than-stellar, sophomoric rap on pop icon Miley Cyrus’ forgotten ditty “Catitude,” with a side-eyed aside that the lyrics were written at the height of Ru’s popularity. Well played, Jane Don’t.

BUT the centerpiece of the production occurs when Don’t’s car “breaks down” in Amish country and, to gather cash to pay for the repairs, Don’t delivers an Amish … burlesque. Basically a riotously zany strip tease … in reverse. I dare not spoil too many of the visual jokes here because I haven’t laughed that hard in ages – but there IS a butter churn.

What Don’t does SO effectively is walk that razor’s edge of incisive satire and good-hearted sheer goofiness. At the meet and greet, I told Don’t that the show felt like Pee Wee’s Playhouse if hosted by Bette Midler. Don’t responded that they felt seen. 😊 But the deep cut cultural influences don’t stop there – Sophie Tucker (of course), Mae West, Kathy Griffin, Carol Burnett, Elaine Stritch, Rosalind Russell, Kay Thompson, Jonathan Winters, Angela Lansbury, Joan Rivers, Bea Arthur, Don Rickles, maybe even a smidge of Mary Tyler Moore and Marlo Thomas all seem to haunt the stage around Don’t. Plus, the show comes with a heaping slice of agitprop, Brechtian technique. (Lord, I REALLY do sound affected.)

Kindness and compassion, inclusion and equity are clearly critically important to Don’t. (Footnote: all merch is sourced to small businesses.) Don’t celebrates their Seattle-bred values, and all of those progressive queens who preceded Don’t. Don’t never shies away from clear-eyed analysis of the fraught times in which we are living, but, through the absurdity of the narrative’s circumstances and the brassily confident yet tenderly winsome way Don’t frames herself, you still walk away feeling hope. And THAT is the power of camp done properly, with a messy precision that welcomes us all in.

Don’t flashes a QR code at one point, encouraging attendees to donate to local causes near and dear that could use a helping hand. (Full list here.) Don’t features local queens at each whistle top – offering them extended featured moments. Yet it all still clearly remains Don’t’s world. And what a gift it is for us to be living in it.

Check the schedule and buy tickets here – and spring for the meet-and-greet if available. Don’t is as accessible and real offstage as on.

Four muses alight in Chicago: engineer (Nini Coco), actor (Myki Meeks), comedian (Darlene Mitchell), dancer (Juicy Love Dion) … a fab night of joy and inclusion at Roscoe’s

Caption: “A thorn between four roses.” Confessional … season 18 of RuPaul’s Drag Race is the first full season I watched consistently (and obsessed over). #badgay. My friend and #LMA23 co-conspirator Athena Dion was a contestant this year, and I watched to show my support of a truly dear human being. (Which also resulted in too many weekly parental Friday night texts, letting her know how proud I was of her, rhapsodizing about every fabulous thing she did and mothering the quintessential MOTHER.)

Juicy Love Dion

But here’s the thing … I became so invested in the entire cast. How genuine they all were and are. How they looked out for each other. How they brought light and humor and refreshing silliness to our homes every week.

Darlene Mitchell

So, when I learned Roscoe’s Tavern was hosting the “final four” (no, NOT basketball) finalists Monday night for a meet-and-greet and performance, I snapped up a ticket and figured out what in the heck I could wear/bring to go from work to fabulosity. I couldn’t compete but I wanted to hold my own.

Nini Coco

This quartet – Nini Coco, Myki Meeks, Darlene Mitchell, and Athena’s drag (grand)daughter Juicy Love Dion – represent four of the best aspects of queer joy … four “muses,” if you will (you’re welcome, Athena): the ingenious engineer, the empathic actor, the buoyant comedian, and the ebullient dancer. And they were every bit as lovely and kind IRL as onscreen.

Myki Meeks

“Authenticity” is a word thrown about with far too much abandon these days, but when you experience it firsthand as I did Monday night, it is a rare and beautiful gift. As I told fellow (recovering) Hoosier Darlene, if I’d had role models like this to inspire me years ago when I was finding my way in this (gay) world, it would made everything so much easier, so much safer.

Visibility matters. Representation matters. Community matters.

Kara Mel D’Ville

Kudos to emcees Kara Mel D’Ville and Batty Davis for slaying all night (am I using that right?). And special thanks to Batty for the lovely chat as she waited “backstage” (the alley behind Roscoe’s 😅 … oh, the glamour!) as I was heading home. A fellow Michigander! My hubby John always says, “EVERYONE has a Michigan connection!” He’s not wrong.

Batty Davis and moi

Scroll cleanse alert! Thank you, BOOST BDM, for the lovely (and appreciated) surprise shout out! PLUS: adventures in AI and flight school … defying gravity?

Why, thank you, BOOST BDM! What a lovely (and appreciated) surprise shout out! Particularly enjoy now having this phrase “scroll cleanses” to use when the occasional ill-informed crank gives me a hard time for doing what I do. 🤭

“People to follow … Roy Sexton – CMO at Vedder Price. He’s always posting and reposting gems on marketing in law firms, all about the latest events in our space and the most amazing scroll cleanses (for those not in the know: these are posts that contain wholesome news and often adorable animal pictures to break up your feed).” 💕

Read more here.

P.S. File under: experiments in AI.

First, uncanny valley territory warning.

Second, nobody looks like themselves, even the dogs.

Third, I should only be sharing the images that sort of hit the mark (but the “completist” in me finds the “journey” illuminating).

Fourth, I went down a vacation-fueled ChatGPT rabbit hole (as you’ll see).

Fifth, this experience reminds me of 2009 (way-back machine) when beloved colleague Lisa Peers said “Roy, you’ll dig this Facebook thing” and I said “Oh, not for me!” and promptly I lost an obsessive week (and 16 years) of my life to this Vonnegut-predicted societal fever dream.

Sixth, graphic designer friends, take some comfort that the unwieldy number of “prompts” (standing on my head) that yielded these “results” does not make me feel ready to let the SkyNet ‘bots take over all marketing functions (yet).

Seventh, why does ChatGPT find my visage a blend of Steve Carrell, Robin Williams, Doug Emhoff, Ruth Buzzi, and Mel Brooks in the looks department?! Discuss amongst yourselves. 😅🤭

P.P.S. From motorcycle safety class to flight training.

Either we have become adrenaline junkies or are suffering from a mid-life crisis … or both. Thank you, Captain Jim Kwasek and Chicago Executive Flight School, for the exceptional experience this week as we finally wrapped up John’s birthday celebration (nearly a month later).

Highly recommend – not just for the views but for the grace and joy and patience and detail and FUN Jim brings to the adventure. And somehow he magically produces this epic video mere minutes after landing on the airstrip! Who DOES that?! Jim Kwasek does. That’s who!

Defying Gravity … and good judgment?

Last but not least?

So, yeah, THIS happened at our firm’s summer karaoke social … thanks to my dear colleague Lexie Blaner for capturing this moment in all my brazen campiness. 🤭💥

With context, people feel connected and that they are part of something larger than themselves. Wabash Always Fights!

It’s always a thrill to find my name in our beautiful Wabash College alumni magazine. But THREE times?! I nearly fainted from joy.

Thank you, Kim Carter Johnson, for including my thoughts on how my alma mater influenced my perspectives on the importance of #community building. I continue to benefit greatly from the foundation Wabash provided me.

And to be pictured alongside my beloved Lambda Chi Alpha Fraternity brother, mentor, and friend Marc Nichols, when we both presented last year at the National LGBTQ+ Bar Association #LavenderLaw conference, is a lovely full circle moment for us both.

(Oh, how my late mom Susie Sexton adored Marc … I’ve told the story too many times how she marched up to him during freshman orientation when he was president of the house and inquired, “Can my son move in here right now?” 😅)

And thank you for the shout out for my Corp! Magazine recognition as one of their 2024 #MostValuableProfessionals in Michigan.

(Jennifer Deeb Kluge, I know I now live and work in Metro Chicago, but Metro Detroit will always be #home!)

My musings on community from the magazine:

“I learned at Wabash – through my fraternity, my faculty mentors, the theatre program – how collaboration and community were key to success and fulfillment. I’ve tried to expand those lessons learned in every professional and personal endeavor since. Most recently as international president of the Legal Marketing Association – LMA International, coming out of the pandemic that created pockets of isolation alongside self-discovery, it was crucial for me to lead with authenticity, humor, visibility, and quite frankly ubiquity. For our 4,000 members, I couldn’t be a leader that hid behind pre-packaged messaging, but one who shared the journey, warts and all. I guess that’s what I learned most at Wabash – be honest and let people see the mechanics behind decisions. With context, people feel connected and that they are part of something larger than themselves. It also doesn’t hurt to show up at the opening session of your annual conference at 8:30 am in the morning, wearing sequins head to toe, singing #BornThisWay, alongside drag queen #AthenaDion in front of 1200 screaming attendees … in Florida at the height of drag-phobia. Go big or go home!”

From DBusiness: Clark Hill Director of Marketing Roy Sexton Named to Outstanding 100 LGBTQ+ Executives Role Model List for 2024

Thank you, R.J. King, Tim Keenan, and DBusiness Magazine, for your consistent and kind support and for all you do for Southeast Michigan and Detroit.

Original article here.

Roy Sexton, director of marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024.

This is his second year in a row being recognized by the organization.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.null

“Roy Sexton leads Clark Hill PLC’s marketing, branding, and communications efforts. INvolve wrote. “In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion.

“Roy hosts the monthly Expert Webcast series “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

“I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row,” Sexton says. “People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early ‘00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From The Sun Times News: “These awards aren’t about the momentary personal ‘sugar rush’ of recognition.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Sun Times News!

Original article here.

Roy Sexton, Director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row being recognized by the organization.

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

About the recognition, Sexton observed, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late 90s and early 00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From Detroit Legal News: “People often fail to realize the importance of visibility and representation.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Detroit Legal News’ Sheila Pursglove, Brian Cox, Brad Thompson, Tom Kirvan, and team for all this support you show our professional community. It means a lot.

Original article here.

Roy Sexton, director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row that Sexton has been recognized by the organization. 

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit’s ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. 

About the recognition, Sexton said, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early 2000s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett, DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

“It’s not helpful. It’s actually debilitating.” INvolve – The Inclusion People #Pride 2024: Debunking misconceptions.

From INvolve – The Inclusion People: “Can you recognize myths and misconceptions from reality? 💡 For Pride Month 2024, we spoke to three of our 2023 Outstanding Role Models who debunked some misconceptions and myths about LGBTQ+ communities. Hear what they have to say here.

“Hear from: Roy Sexton, Director of Marketing, Clark Hill; Joelle Archer, Vice-President Research Creative Suite, Morgan Stanley; Deon Pillay CMgr MCMI, Head of Marketing Technology Enablement and Governance, Legal & General Investment Management (LGIM) … who are using this space to debunk misconceptions.

“Allies – you are crucial for change. Take on board the learnings that these Role Models are sharing and consider how you can best avoid slipping into biases, or perpetuating misconceptions and also how you can leverage your power, influence and platform to support and elevate your LGBTQ+ colleagues.”

View here.

TRANSCRIPT for my contribution: So for me, at least in my lived experience the last few years where I’ve had some increasingly visible leadership roles, it’s that well-meaning allies think I am open to unsolicited advice.

Truth of the matter is, it has taken me 51 years to get to the place of authenticity, where I feel comfortable in my own skin, and when allies come forward and try to manage me for style, offering me points on how I dress, or how I speak or how I use social media or how visible I am …

It’s not helpful. It’s actually debilitating.

What we really want is support on substantive issues and opportunities where we can be present with our authentic selves.

So if you are thinking that as a gay man, I’m interested in your advice on how to dress for success?

I’m not.

9Sail’s “Tip of the Law” podcast – “Harnessing Strategic Focus in Legal Marketing” with host Joe Giovannoli and guest yours truly … #lma24 #lmamkt

Thank you, 9Sail and Joe Giovannoli! Appreciate all you do for our profession and our community …

Join us on the latest episode of the Tip of the Law podcast, where host Joe Giovannoli sits down with Roy Sexton, Director of Marketing at Clark Hill and past president of the Legal Marketing Association – LMA International board. Discover how Roy’s unique journey from English major, theater practitioner, and healthcare exec to legal marketing has shaped his innovative approach.

In this episode, Roy shares invaluable insights on:

🔹 Strategic focus in legal marketing
🔹 Building expertise and credibility
🔹 The importance of internal support and storytelling

Don’t miss out on Roy’s expert tips to elevate your legal marketing strategies and drive meaningful results.

Listen here.

Full episode description …

On a recent episode of the Tip of the Law podcast, host Joe Giovannoli was joined by legal marketer Roy Sexton, Director of Marketing at Clark Hill Law and past president of the Legal Marketing Association. Roy has decades of experience in the legal marketing field and offered some invaluable insights into how firms can maximize their efforts. 

One key takeaway was the importance of strategic focus. Roy emphasized that firms need to analyze their data and prioritize the practice areas that have the highest revenue potential, rather than trying to please every attorney equally. Marketing dollars and resources are best spent amplifying the messaging around top revenue generators. 

Roy also stressed the importance of attorneys establishing themselves as subject matter experts. By publishing content that builds expertise in their specialty fields, attorneys can signal to potential clients the areas a firm specializes in. This includes posting about events, speaking engagements, and podcast appearances on platforms like LinkedIn. Not only that, but by promoting podcast clips and interviews on social media, the attorneys perpetuate the marketing cycle and raise awareness for all parties.

When it comes to content, Roy said repetition, focus, and quality are often where firms fall short. Firms must consistently repeat high-quality messages around a select few priority topics to truly make an impact. Another best practice- and Roy’s takeaway tip for legal marketers- is creating a weekly digest highlighting recent marketing activities and efforts. This engages the internal team while giving marketers newsworthy content.

Overall, Roy provided many thought-provoking insights that firms can apply to strengthen their strategies. By analyzing data, prioritizing key areas, empowering attorneys as experts, and optimizing efforts, firms can maximize the impact of their marketing investments. 

Key takeaways:

  1. Law firms should strategically focus their marketing efforts and resources on the practice areas that have the highest revenue potential rather than trying to please all attorneys equally. 
  2. Attorneys can build expertise and credibility by publishing content on their own profiles that establishes them as subject matter experts in their fields of practice.
  3. Law firms need to incorporate repetition, focus, and strategy into their marketing plans in order to achieve success. 
  4. Creating a weekly digest of marketing activities is an effective way for marketers to keep the internal firm updated on efforts while also giving them content to engage with.

“It takes work to become an evolved person.” – eToro’s CEO Lule Demmissie at last night’s INvolve People Gala

More pics here.

“It takes work to become an evolved person.” – eToro CEO Lule Demmissie in her revelatory, authentic, moving speech from last night’s INvolve People Gala.

Last year I had one of the honors of my life being named to INvolve – The Inclusion People’s OutStanding LGBTQIA+ Executives list. And last night we celebrated. To say it was an iconic evening would be an understatement. (The TIME 100 were being feted in the same building, and I learned too late that my beloved Kylie Minogue was just a few floors down. That is probably for the best! For her sake. Lol.)

Thank you to INvolve CEO Suki Sandhu OBE for all he has done to create genuine inclusion in this world. His leadership is exemplary. And our gratitude to Deutsche Bank and fellow honoree Jon Tilli for being such gracious and generous hosts. Emcee Peppermint knocked it out of the park, and her fireside chat with fashion designer and “Real Housewives of New York” Jenna Lyons was truly inspiring.

I met some incredible new pals, and feel honored to have been among their presence: fellow Michigander Dow’s Trevor Ewers, another fellow Michigander Luminar Technologies’ Steven Del Gaizo, Verizon’s Kimmah Dozier (she/her), Komatsu’s Iris Wilson-Farley, eToro’s Lule D., Butterfield Group’s Karim Chowdhury MSc Chartered FCSI, EY’s Najiyah Chowdhury ACA, SafePlace International’s Maggie Lower 🏳️‍🌈 and Rachael LeClear, INFEMNITY Productions LLC’s Nina Kennedy, and Trans Formative Schools’ Alaina Daniels, and so many others whose names will occur to me, no doubt, throughout the rest of the weekend. Lol.

Thank you to Clark Hill and my amazing and kind colleagues Susan Ahern , Linda Watson , and Kathleen Sullivan for their support of my personal leadership journey as well as everything they do to champion inclusion at our wonderful firm. Thank you also to newsPRos’ Jaime Baum for her support in this recognition, and for the joy she brings every day to this work. Thank you to beautiful pal Maria Fracassa Dwyer for the fashion advice, and Amazon for supplying my couture. 😅🌈 ✨