“It was not just for the performance itself, but for his courage.” Angela Giampolo with Gina Furia Rubel … On Record PR

Thank you, Gina, for this lovely shout out. I’VE now got chills. 😅🌈✨ Thank you for your friendship and consummate allyship. And tremendous kudos to your guest here – Angela Giampolo – for the leadership, courage, heart, and moxie to do what she’s doing with Caravan of Hope. Utterly inspiring – and so essential.

Listen here: https://www.furiarubel.com/podcasts/ensuring-access-to-legal-services-for-the-lgbtq-community-throughout-the-u-s/

EXCERPT:

Gina Rubel: I’m so happy to hear that. Now I got chills. I mean literally just made the hairs on the back of my neck stand up. It’s all I can wish for you. I was thinking when you mentioned Florida, I’m a member of an organization called the Legal Marketing Association. And our president, Roy Sexton, is an out member of the LGBTQ community. It was really hard having our conference there and being an inclusive organization with everything that’s been going on. Roy opened the conference. He’s also a thespian, so he’s a phenomenal singer and actor.

He opened it with Lady Gaga’s Born This Way, but he comes out and he’s in sequins and he is singing and dancing. Then all of a sudden after the first verse, he brings in this beautiful woman in drag and she’s in this incredible rainbow costume. What was so beautiful though, was not just the performance, but the fact that just about every single person, over 1,200 attendees, were standing up and just screaming in joy for this moment.

This is how we opened our Legal Marketing Association International Conference. To see that level of inclusion and spirit and love, and not just equality, but a sense of belonging. ‘Cause we always talk about creating that sense of belonging. It was just amazing. I was in tears, I just was in tears.

Angela Giampolo: I got chills when you were describing it. We’re just going back and forth on chill-worthy moments. To your point, everybody talks about inclusion and the history of DEI, right? Diversity, equity, and inclusion. It’s like a moment where it’s more than about being included. You include someone, wonderful, thank you. It used to be back in the day, it was like, we should play music for all when you’re having an inviting party. But it’s like music that the person can dance to, wants to dance to.

And that’s a moment like that where everybody’s standing up. It was not just for the performance itself, but for his courage. There’s so much happening in that moment that everybody is feeling. It’s honoring and acknowledging his courage, honoring and acknowledging who he is and loving him for it. The stance, honoring and acknowledging the statement that he’s making for the entire LGBTQ community, the political statement that he’s making doing it in Florida, knowingly. There’s so many layers there in him having done that. I feel like everyone’s standing up in tears and all of the things, it’s like all of those nuances were hitting you.

“There is no silver bullet or AI for authenticity.” Be That Lawyer Podcast: Marketing Mavericks Part 2 #lmamkt

“There is no silver bullet or AI for authenticity.” — Conrad Saam

VIEW HERE: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-2-of-2/

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

  • Social media as a tool for engagement. 
  • Deciding the best social media platform for you. 
  • Law firm marketing versus individual marketing. 
  • Connecting with those who already have deep roots in the community. 

Key Takeaways:

  • How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. 
  • You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. 
  • You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. 
  • Focus on thought leadership in a way that makes sense for you. 

“…people say, ‘Could you turn it down a little bit?’ NO!” LMA Midwest Region #Pride Spotlight #lmamkt #lma23

VIEW HERE: https://fb.watch/ljbqSOsQi6/?mibextid=v7YzmG

AND HERE: https://youtu.be/MeSFyOI3LeI

“Get to know our 2023 Legal Marketing Association – LMA International President, Roy Sexton in a special edition of the LMA Midwest Region Pride spotlight where he talks about reactions from the LMA 2023 conference, what allyship means to him personally, and how LMA members can stay energized in their careers post conference.”

Thank you for this opportunity – incredibly grateful for this community and for the candid conversations we get to have. Thank you, Ashley Defay, for your exceptional talents, for your heart, and for your thoughtful moderation of this chat. Thank you, Rob Kates, for your generosity and your wonderful video support and counsel. Thank you, Kate Harry Shipham, Lauren McNee Doherty, Sara Pierson, for your friendship and leadership and grace.

“You have to do the work slowly, surely steadily. And marketing is exactly that.” Be That Lawyer Podcast: Marketing Mavericks Part 1

Thank you, Steve, for including me in this robust and thoughtful conversation! In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and yours truly discuss:

  • The difference between marketing and business development.
  • Creating a detailed client avatar.
  • Marketing in a way that is comfortable for you and is where your audience is.
  • Utilizing AI in marketing appropriately.

Key Takeaways:

  • Marketing shows you the door and business development helps you to talk through it.
  • Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively.
  • Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm.
  • More content is not going to be the sole answer to your SEO problems.

“Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you’re not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that.” — Roy Sexton

View/listen here: https://www.fretzin.com/podcast/episodes/be-that-lawyer-live-marketing-mavericks-part-1-of-2/

Supermodel (you betta werk)! #targetstyle #pride #lgbtq 🌈✨

So in the surreal ebb and flow that is my life, I find myself on the Target website modeling my #takepride gear. I’m #instagram famous. 😅 Thanks, Laura Toledo, for spotting this and sending the last screen grab. Made my day!

“Everything Except The Law” with an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint … #lma23 #lmamkt

Thank you, Nick Werker and Answering Legal, for having me on your show. I enjoyed our free-wheeling conversation very much!

All can view/listen here: https://www.answeringlegal.com/blog/eetl-podcast-exploring-the-future-of-legal-marketing-with-the-lma-international-president-roy-sexton/

For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association – LMA International. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.

In their conversation, Nick and Roy discuss:

What inspired Roy to open the LMA Annual Conference with a musical routine.

Why law firms should be cautious about incorporating AI into their marketing.

What being client-centric actually means for law firms.

Roy’s future goals for the LMA and what he hopes to accomplish as president.

The biggest benefits lawyers will see from joining the LMA.

Nexl covers #LMA23 … and highlights the critical importance of #community

Thank you, Nexl! “Over a month later, we’re still chatting about the incredible conference hosted by Legal Marketing Association – LMA International this year.

“In Part II of our special edition of This Legal Life, host Ben Chiriboga (Chief Growth Officer at Nexl) sits down with Roy Sexton, Rachel Shields Williams, Betty Burns, Purnima Gupta, Erika Galarneau, and Danielle Lopez!

“We dove into the following:

  1. What was your biggest takeaway from #LMA23?
  2. What does the LMA community mean to you?
  3. How has LMA made an impact on your career in legal marketing?”

Listen Now: https://rss.com/podcasts/thislegallife/984857/

Celebrating John Mola’s birthday in grand style, with a side of #StarTrek!

We had a fun pre-birthday Saturday adventure for John in Toledo. Beyond phenomenal lunch at Souk Mediterranean Kitchen & Bar. And then lovely, educational behind the scenes tour at The Toledo Zoo (pics prohibited alas). And it was 8000 degrees so we were wiped. Nap time 😴

And thank you to Robert Duncan McNeill – Star Trek Voyager’s Lieutenant Tom Paris – for this lovely birthday video message to my hubby. #livelongandprosper #doit

POSTSCRIPT …

AMPLIFY (at home or office)! The #LMA23 Conference Recordings are now available! Latest and greatest on AI, ChatGPT, DEI, client teams, culture change, martech, ESG, biz dev, and more …

Now that the dust has settled and we’re back at it at our firms and organizations, I’m reflecting on what was extraordinarily created at LMA’s recent 2023 Annual Conference in Hollywood, Florida…abundant COMMUNITY.

Nearly 1,200 of us coming together in person to network, learn ― and sometimes commiserate! True to our conference theme of “Amplify” (our voices, careers, teams, work), the stellar education sessions covered everything from how law firms are or are not using ChatGPT, what works/doesn’t work/needs fixing in the eyes of General Counsel (spoiler alert – they’re FOR using AI!), the crucial value of storytelling and narrative in client connection, how DEI can and must be a pillar of firm culture and evolution, the latest vistas in martech, how to develop and retain talent, and the crucial role of client teams in the engagement and growth continuum among myriad other hot topics.

Couldn’t attend, want to re-watch a session or view a missed session? The #LMA23 Conference Recordings are now available! Check them out here — and note that the bundle includes special sessions like the GC Panel Gameshow Edition, Lifting the Veil: The Marriage of DEI, BD & LegalOps, and more! Log in and get yours now …

ORDER/ACCESS HERE: https://legalmarketing.org/Purchase/2023-lma-annual-conference-recording-bundle-mch?utm_campaign=LMA%20Annual%20Conference%20-%202021&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8pys0gsTS0Qhw0RWLdYWvsn-yIRGjkEaUBWBO6YyUvim2wcZy9X4XRSzXlOkL2sa4IznMC

Opportunities to celebrate, reflect, opt-in ― and more playlists! LMA June message … #lma23 #lmamkt

Original post here.

June is bustin’ out all over

All over the meadow and the hill

Buds’re bustin’ outa bushes

And the rompin’ river pushes

Ev’ry little wheel that wheels beside a mill

— “June is Bustin’ Out All Over,” Rodgers and Hammerstein’s Carousel

These admittedly odd lyrics come from Rodgers and Hammerstein’s musical Carousel, which we theater nerds know is one of the more problematic entries in their canon, for many reasons I won’t bore you with here! But nonetheless, the sentiment of this ditty strikes me as right for this midpoint of the year. New life, sunshine, vibrancy, joy.

June also brings opportunities to celebrate and honor diversity, inclusion and shared history. Juneteenth and Pride celebrations across the world offer opportunities to celebrate and honor heritage, progress and hope. Although, I believe deep in my bones that these conversations and recognitions should never be limited to any given month, it remains important to mark these celebrations. They are too crucial to our collective understanding and growth to confine them by the calendar. With all the vitriol in the world, now is the time to show love, strength and authentic allyship. Reading the news right now can be an emotional and existential affront to many of us. LMA is strongest when we stand together. Make your voices heard and check in on each other. #SayLove #LMA-MRGs

I find myself in a reflective and, yes, celebratory mood at the six-month mark of my LMA presidency. The energy of the #LMA23 conference hasn’t abated. Our hope was to provide an empowering and inclusive experience that amplified our profession and our community. You took those ideas and expanded them in beautiful, inspiring ways — much like a beloved dance remix, taking what makes any song special and reinvigorating it to keep the party going. (If you couldn’t join in person or want to view a session you missed, the #LMA23 Conference Recordings were just made available!)

Speaking of which, it only seemed fitting that I offer another playlist for your summer months. This may be the most eclectic bunch to date, but these are tunes and vibes that get me in a good groove. And, yes, you’ll see I really had Eurovision, Jill Scott,The Wiz, Reba McEntire and Verve Records on the brain, among a number of other standbys, when I put this together. Stream or download on Spotify and iTunes. (Fun fact: I just learned Spotify links expire after seven days. Why? No clue… So, if you’re reading this later and can’t access it, drop me a line and I’ll generate a new link for you.)

By the way, we had a great post-#LMA23 Legal Marketing Coffee Talk chat with our keynote Laura Gassner Otting about her new book, “Wonderhell.” Queen of Miami Athena Dion also joined us to reflect on how much meeting all of you fabulous souls meant to them. If you missed it, you can check out the replay here! We talk a lot about mental health, self-care, living limitlessly and showing support for one another in these challenging times.

Coffee Talk collage_May 2023

I hope you have some self-care/re-energizing summer fun planned. It’s so crucial to take time away, unplug, have shared experiences, decompress and make new discoveries. Work and volunteer commitments will be there when you return and, in fact, will BENEFIT from you recharging and refreshing, bringing bold new ideas to your organizations.

Along those lines, LMA recently launched our Well-Being Pledge so we can commit to the well-being of others and ourselves. And please continue to avail yourselves of the excellent educational offerings through our Shared Interest Groups, Regions and Local Steering Committees. I know they refill my well of ideas and inspire me to do better, more fulfilling work every day.

Looking ahead, there’s still time to participate in the call for content/speakers for some of the regions’ fall meetings. The call for content for the 2024 international annual conference will launch later this month, too — plan now to attend! These are great opportunities for your voices to be heard, to share your ideas with colleagues, and to grow from collaboration. I know in the early days of my time at LMA (and through today) the firms which I have been privileged to support always appreciated the visibility this afforded them (and me!). I don’t say that from a place of ego, but to help connect the dots that your personal and professional growth has a holistic, organic benefit to the organizations you serve.

Now excuse me while I jam out to my latest, wacky, Day-Glo playlist and watch the geraniums bloom on my patio!

Love you!

Roy Sexton Signature_2

 

Roy

President, 2023 LMA International Board of Directors

Roy E. Sexton
Director of Marketing
Clark Hill

Save the Date! #LMA24 I April 3-5 I San Diego

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