Thank you, delightful and talented Scott Lawrence of Headshots by Scott Lawrence, for joining Rob Kates and me today on Legal Marketing Coffee Talk. A robust and lively conversation about the power of smart, authentic portrait photography in legal marketing efforts and how to put your subjects at ease, how to introduce a contemporary and accessible feel, and how to incorporate styling for different digital audiences and individual branding needs.
Many, many shout outs (you have to watch to make sense of this list!): Gina Furia Rubel, Marcia Delgadillo, Brenda Meller, Sarah Ryan, Pentatonix, Gittings, Gittings Global, Gloria Pak, Nick Lachey, Jeff Timmons, MotorCity Casino Hotel, Laura Benanti, Susie Sexton, Don Sexton, Alan Cumming, Betty Buckley, Cyndi Lauper, Superman, Tiffany Elie, Hello Dolly, Patty Buccellato, Erin Kennedy, Meller Marketing, Zelig, show choirs, Minnie Driver, Ronald McDonald House Charities Ann Arbor, Kim Kelly, Ronald McDonald, C.S. Mott Children’s Hospital, Gabby Confer, Lori Mola Compagner, Cleveland Agora, Rock & Roll Hall of Fame, Chris Marrone, Kathy Cook, and heaven knows who/what else!
And thank you, Scott, for my incredible gift presented at show end!
Thank you to my fabulous Clark Hill colleague Megan McKeon for joining Rob Kates and me on Kates Media: Video Production’s “Legal Marketing Coffee Talk,” sponsored by Jessica Aries’ By Aries. Thanks again to Katelynn Audrey Wynn McGuire for the wonderful promotional support.
We cover a LOT! 🤣 The relative merit of phone calls, being trapped in Facebook jail, the perils of pool repair, the joys of home associations, and the highs and lows of geriatric pet ownership.
MORE importantly we discuss trends in legal marketing and business development, the crucial differences between those two disciplines AND their complementary nature, how data drives smart decision-making and efficient resource deployment, how the Legal Marketing Association and a commitment to mentoring benefits firm culture, and more.
Shout outs in today’s show to Susan Ahern, Guinevere Lehman Anderson, Marceline Johnson, John Byrne, Timothy Corcoran, Anne Gallagher, Brenda Plowman, Jill Mason Huse, Kelly MacKinnon, Nancy Myrland, Brenda Pontiff, Amy Payton Verhulst, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Gail Paul, Susie Sexton, Connie Harris, James Fisher, Eric Lewandowski, Nancy McKeon, Patrick Fuller, Jay Harrington, Glen Hanson, HunTees, Marlon Brando, and more.
That’s me! Always on the cutting edge! LOL. Thanks for the shout out (below), Nancy Myrland of Myrland Marketing and Social Media. She writes, “‘Should You Give Stories A Chance?’ A LinkedIn notification related to Roy Sexton yesterday (discussed in this 2-minute, 22-second episode) is what caused me to record this episode.”
I admit I keep using the damn things as another piece of real estate, wondering if anybody’s paying attention. So she nailed exactly my psychology as a user in her assessment!
8/3 – 2 pm ET – “The Do’s and Don’ts of Legal Industry Content Marketing.” Looking forward to joining ALM Media, LLC’s VP & Legal Markets Leader Keith Edwards, NAM (National Arbitration and Mediation)’s Director of Continuing Legal Education Sharon Vento Pedersen, and Planet Depos’ Director of Marketing Daniel Malgran for this important conversation.
Discover the secrets for creating the most effective content marketing for the legal industry. Top performing law firm and legal solution provider marketers will share their challenges, successes and best practices in creating content that drives thought leadership, awareness and consideration with law firms and corporate counsel offices.
Join this webcast to learn:
The differences between marketing to law firms and to corporate counsel offices
How to create webcasts that drive increased registration, engagement and results with law firms
Best practices in using research to create data-supported value statements to drive legal industry awareness and consideration
Legal industry content marketing do’s and don’ts when creating white papers, blogs, podcasts and other content formats for the legal industry
Roy E. Sexton | Director of Marketing | Clark Hill
Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s team of marketing and business development professionals. In doing so he facilitates the law firm’s business growth, crafting communications strategy, and celebrates its culture.
Sharon A. Pedersen | Director of Continuing Legal Education | NAM
Sharon A. Pedersen oversees the Continuing Legal Education Program working closely with former judges and attorneys who make up NAM’s esteemed panel of hearing officers to provide high-quality Continuing Legal Education programs to various law firms, bar associations and corporate legal departments.
Daniel Malgran | Director of Marketing | Planet Depos
Daniel Malgran maintains in-depth knowledge of SEO, SEM, social media, and email marketing best practices, with expertise in identifying emerging market trends and engaging with social audiences.
Keith Edwards | VP & Legal Markets Leader | ALM
Keith Edwards leads marketing services across the ALM family of 20 industry-leading legal media brands, including Law.com, The American Lawyer, Corporate Counsel and The New York Law Journal. As part of his role, Keith advises law firms and legal technology and services companies about how to best drive thought leadership, brand awareness, and lead generation.