Latest episode of “All the World’s YOUR Stage” on Expert Webcast: “Another openin’, Another show” – How a Life in Theatre Makes Good Business Sense … with guest Lauren London of Eastern Michigan University and The Penny Seats Theatre Company

Enjoy “Another openin’, Another show” – How a Life in Theatre Makes Good Business Sense, the latest episode of “All the World’s YOUR Stage” on Expert Webcast … On this episode, guest Lauren M. London and host Roy Sexton commiserate on how a life in theatre has informed their respective career arcs; what it is like to be a community minded entrepreneur in the arts world; the intersection of professional services, law, and audience building; and how the magic of storytelling and narrative can drive personal and professional success to achieve business outcomes.

Excerpt above – full episode here

Lauren London graduated from Brown University in 1998 with an Sc.B., with honors in Psychology. She attained her law degree from the University of Wisconsin-Madison in 2002, and later completed a judicial clerkship with the Honorable Raymond M. Kethledge of the U.S. Court of Appeals for the Sixth Circuit. She has practiced law in Michigan for over 20 years, and presently serves as the General Counsel at Eastern Michigan University, a position she’s held since 2018.

She joined Eastern in 2013 as its sole Associate General Counsel, having previously worked as Assistant General Counsel for Bosch USA in Farmington Hills, Michigan, focusing on commercial law, contract negotiation, product liability, antitrust, and civil litigation. She began her legal career as a litigator and appellate specialist with the Dykema law firm. Working in the firm’s Ann Arbor, Detroit, and Bloomfield Hills offices, she gained significant experience in the areas of civil appeals, constitutional law, and litigation. Lauren has lectured extensively on the First Amendment, speaking to students, faculty, and staff at EMU and in the surrounding community. She is an active member of a number of professional associations, including the National Association of College and University Attorneys.

For the past 13 years, alongside her legal career, Lauren has also served as President and now Executive Director of The Penny Seats Theatre Company, an Ann Arbor-based non-profit professional theater. She co-founded the company in 2010 with a group of friends (among them, one Roy Sexton!) The Penny Seats produces 3-4 mainstage shows per year and provides paid work to numerous Michigan-based artists and designers. Lauren lives in Ann Arbor with her husband, Zach, and their two children.

Thank you, Anna Spektor, for your loving production, friendship, and kindness!

Plus shout outs in the show to Nina and Bob Schwartz, Susie and Don Sexton, Elissa Altman, Tim Duffy.

Summertime madness … join me for Answering Legal’s “Law Firm Summer Reboot Camp”

I will be appearing for the second year in a row at Answering Legal’s virtual Law Firm Summer Reboot Camp!

Secure your ticket here.

Register for the camp and you’ll gain access to 18 live panel conversations and six live podcast recordings this July and August.

ANSWERING LEGAL PRESENTS: Law Firm Summer Reboot Camp

Come join us at our 3rd annual Law Firm Summer Reboot camp! This year’s camp, which remains completely virtual, is expanding to two weeks. We’ll be hosting panels from July 23rd thru July 26th, then again from August 13th thru August 16th.

By signing up for our camp, attendees will gain access to 18 live panel conversations and six live podcast recordings, in which they’ll receive expert advice on reinventing their practice for the final stretch of 2024 and beyond.

This year’s camp will cover a wide variety of different topics!

July 23rd and August 13th will feature legal tech discussions.

July 24th and August 14th will feature legal marketing discussions.

July 25th and August 15th will feature law office management discussions.

July 26th and August 16th will focus on a variety of different topics, with special guest hosts.

All camp attendees will get to follow our live conversations virtually, and can submit questions for guest panelists via chat. Once registered, you’ll receive email reminders of when camp conversations are set to begin.

As the weather heats up, we’ll be gradually announcing the special guests who will be joining us virtually at summer bootcamp.

While you wait, check out some videos from last summer’s camp.

“There is a community of 4,000 people I can lean into 24 hours a day for support and inspiration.” Thank you, Ben Paul and The BD Ladder, for this lovely opportunity to tell a bit of my story and for all you do for our profession and community! #lmamkt #lma24

Thank you, Ben Paul and The BD Ladder, for this lovely opportunity to tell a bit of my story and for all you do for our profession and community!

View here.

“The latest in The BD Ladder’s quickfire views of the Business Development and Marketing Leaders series features Roy Sexton, Director of Marketing at Clark Hill Law, and International Past President of the Legal Marketing Association – LMA International.

“Find out what led Roy into a career in legal BD and marketing, how he stays on top of upcoming trends, and what he thinks is key to a successful career in marketing and BD within legal and professional services.

“Learn from Roy how to find that ‘Memorable moment.’

“This is one episode you won’t want to miss!”

P.S. Thank you, Ryan Koral and Tell Studios, for this lovely case study on our work together for Clark Hill …

Journey to Triumph: Clark Hill’s Award-Winning Re-Branding Campaign

This is how we crafted compelling videos that vividly showcased and amplified the rebrand of one of the nation’s leading law firms, driving vast engagement and clinching industry accolades.

Overview

Enter the world of Clark Hill: a dynamic international team of legal advisors with a singular mission – to drive transformative growth for businesses. With a sprawling presence across 27 global offices and a formidable team of over 700 attorneys, Clark Hill stood at a pivotal juncture. Their challenge? To craft a brand message that resonated with their rich culture and showcased their revamped, sleek brand identity. The answer? Video, and a partnership with Tell Studios.

The Challenge

Rapid growth and expansion brought Clark Hill to a unique challenge: How to unify the diverse narratives of its expansive team into a cohesive brand story? The complexities of the COVID-19 era further underscored the need for a solution that transcended geographical boundaries, echoing the unified voice and values of Clark Hill’s global family.

The Solution

Teaming up with Tell Studios proved transformative. Together, they birthed a series of videos, each narrating a distinct facet of Clark Hill’s rebranding journey. From brand announcements to heartfelt testimonials and industry-specific spotlights, every video was a mosaic piece of Clark Hill’s renewed identity. The process was marked by collaboration, warmth, and a commitment to ensuring every attorney felt seen, heard, and valued.

The Results

The numbers were nothing short of spectacular:

A staggering 500,000 views in year one, soaring to 750,000 by year two. 📈

Social media reach catapulted from 7 million to a jaw-dropping 12 million, with engagement rates skyrocketing by 69%. 🤯

But the crowning glory? Clark Hill clinched the 2023 Managing Partners’ Forum Marketing Excellence Award.🏆

“Clark Hill was a standout in this category. Their ‘Simply Smarter’ rebrand and engagement campaign was a masterclass in strategic brand deployment, reflecting the very DNA of the firm’s people.”

Beyond accolades, the campaign enriched Clark Hill internally:

1️⃣ Attorneys radiated with renewed confidence, poised to engage with clients.
2️⃣ The videos served as conduits, expanding the client base.
3️⃣ A palpable sense of pride and morale upliftment resonated within the Clark Hill community.

Conclusion

Clark Hill’s collaboration with Tell Studios wasn’t just about creating videos; it was about weaving a narrative of transformation, connection, and legacy.

“All the World’s YOUR Stage” on Expert Webcast … You Won’t Break My Soul: The 8.8 Trillion Dollar Question of Employee Engagement with guest Kacy Fleming

View here (free login/registration may be required).

Thank you, Anna Spektor and Expert Webcast for the opportunity. We offer words of condolence to Nancy Slome’s family in the opening. And shout outs to previous guests Jay Harrington and Laura Gassner Otting throughout the interview.

In this episode, Roy Sexton and Kacy Fleming unpack the formula for workplace engagement. Spoiler alert: it centers around authenticity and empathy. There are five core concepts involved: investing in leaders, recognition through a feedback loop, empowerment and autonomy, purpose and mattering, and career growth and development.

Kacy Fleming is an award-winning well-being strategist and life-coach, with a Master’s in Organizational Psychology and a passion for building cultures where individuals feel safe and have space to grow and thrive. Having moved from traditional marketing leadership roles to Head of Global Well-being for a Fortune 500 organization—she has gained invaluable first-hand experience driving change throughout complex corporate hierarchies.

In her article “How to Keep Employees Engaged: The 8.8 Trillion Dollar Question” for ThriveGlobal, Kacy writes, “There are a litany of factors that have been shown to improve employee engagement and performance, including autonomy. Over-indexing on where people work appears to have a negative effect on both organizational commitment and productivity. While there is much more research to come on employee engagement in distributed work, organizations must remember that what we reward gets repeated. Recognition and promotion belong to the people who help achieve company outcomes in a way that enhances culture, not those who log the most hours in-office or at the bar after work.”

Kacy has won multiple awards for her work in corporate well-being. She has built strategy for large global employers with populations working in a wide variety of work settings. From traditional knowledge work to the frontline, she has launched, co-designed, and deployed well-being strategies and solutions from the ground up. Her approach is guided not only by 20 years of practical experience working in some of the largest biopharmaceutical companies, but also from her academic research and writing.

Kacy is a sought after speaker and writer. Her TEDx talk on “The Limitlessness of Flexible Work,” was based on her master’s thesis. She has spoken for the Business Group on Health, MH Work Life, Randstad USA, and Wellbeing at Work and has appeared on numerous global podcasts. Kacy is the author of articles on hot topics in the workplace ranging from menopause and mid-life transitions to flexible work, humane leadership, and the key to employee engagement. Kacy loves to share top tips earned from her two decades of experience working in a variety of leadership roles. Learn more about Kacy at https://kacyfleming.com/

Latest “All the World’s YOUR Stage” – Leaving the Margins and Grabbing the Spotlight with Aarash Darroodi

Latest episode here.

At six months old, Aarash Darroodi’s parents, who were foreign students in the US, sent their son back to Iran to live with his grandparents so they could complete their graduate studies at the University of Houston. That was 1979. A year later, the Iran-Iraq War erupted. It took seven years and attempts in many countries to get a US visa before Darroodi would reunite with his family in America. That experience, Darroodi says, shaped his life, which would forever be changed.

As General Counsel & Executive Vice President of Fender, Aarash Darroodi has developed a successful 20-year in-house legal career on the idea of melding a traditional legal education/experience with business acumen and business intelligence. He leverages his personal history to lead with empathy and pragmatism. Aarash is quite simply and beautifully a connector. He also has developed the course “How to Build a Rain Machine” through which he teaches lawyers what in-house clients really want. Equipping outside counsel with the secret skills and tactics to maximize client billings, client retention, and client satisfaction. Learn more here: https://www.rainstaracademy.com/. 

“Everybody has a story when you connect to humanity,” Darroodi says. “What you realize is that those stories bring a lot of life learning, and there is a lot of power that’s locked up within people that they feel that they should hide it away and not embrace it. I fundamentally disagree. I think you embrace it because those are where the learnings come from. … I just don’t want to see the resume, I want to know the story. What were some of the challenges you faced in your life? How did you overcome them? What did you learn from those challenges? How do you think those challenges will help you in the future? That’s valuable. That’s what I want to see. I want those people, the ones that have overcome difficulties and challenges. … People are more capable than they know … But people themselves, a lot of times, we need somebody to see that within us and push us, and then we can achieve greatness we never thought possible.”

The fundamental power of storytelling, of reclaiming our individual narratives, and of celebrating our differences will be the focus of this episode. The human condition can be one of “categorizing” others, and thereby limiting potential. Aarash and Roy will discuss how important it is to break that cycle and how each individual can embrace respective heritage as a means of authentic differentiation and professional branding. They will also address the business benefits to leaders who model this for their colleagues and their teams.

Darroodi is an in-demand speaker and pundit, having offered commentary to Bloomberg Law, Thomson Reuters, The Legal 500, TedX, the American Bar Association, American Lawyer Media, South by Southwest, the Association  of Corporate Counsel, the Legal Marketing Association, Fox Business, The Los Angeles Times, and the Maryland State Bar Association.

“How people color in the lines can be very different.” Digital Marketing Institute’s Will Francis interviews yours truly about my professional experiences and our beautiful Clark Hill journey … #SimplySmarter #LMAmkt #LMA24

Thank you, Digital Marketing Institute’s Emma Prunty and Will Francis for this lovely opportunity to share my professional experiences and our beautiful Clark Hill journey.

View here.

“How do you market an organization made up of diverse individuals – in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with ⁠Roy Sexton⁠, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company’s personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career.

“Roy tells host ⁠Will Francis⁠ about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing.”

Follow Roy at https://linktr.ee/roysexton

Follow Will at https://willfrancis.com/

Follow and learn with the Digital Marketing Institute at
https://digitalmarketinginstitute.com

P.S. I told our fab 2024 Legal Marketing Association – LMA International prez Kevin Iredell, an incredible and generous leader and dear friend, that I’d be “all in” and wear my shades Jack Nicholson-style from the front row at #LMA24 this week! Proud of him and this beautiful community. Thank you to his fellow leaders Kathryn Whitaker , Morgan MacLeod , Amber Bollman , Ashley Stenger , Kaitlin Heininger , Holly Amatangelo , Lisa M. Kamen , Ellie Hurley, conference committee, and countless volunteers and sponsors who have worked so hard to deliver a fantastic event this year!

Scenes from a remarkable week of education, connection, development, and joy! This Legal Marketing Association – LMA International community has given me so much in terms of professional and personal growth. Forever grateful. #AllIn #LMAmkt #LMA24 Photo album.
Original post here.

“All the World’s YOUR Stage” … Stop overthinking and just connect with Jay Harrington

View latest episode here.

Jay Harrington is president of his eponymous agency Harrington and is one of the country’s leading consultants and strategists in the areas of legal marketing, PR, and business development. His consulting work includes helping clients define strong market branding and positioning, develop effective thought-leadership strategies, gain visibility through public relations, and generate new business through the execution of marketing tactics.

Jay practices what he preaches. He doesn’t merely consult with clients about the importance of thought-leadership PR and marketing—he is an active content creator himself. He frequently speaks and writes on important issues and trends in legal marketing. His writing is featured in columns for Law.comJD Supra, and Attorney at Work. He is also the author of three books: The Productivity PivotThe Essential Associate, and One of a Kind.

Following February’s conversation with Laura Gassner Otting about “getting unstuck,” Jay and Roy discuss how important thought leadership is to personal and professional branding and provide tips on how to stop overthinking and just connect, leveraging the power of social media and digital channels.

Jay leads a vibrant attorney coaching and training practice, through which he provides one-on-one coaching and group training to attorneys and law firms, with a focus on issues related to business development, productivity, and thought leadership.

Jay is a sought after speaker who frequently presents to law firms and legal industry associations on a range of topics including branding, thought-leadership marketing, and business development. His unique approach blends storytelling, strategy, behavioral science, and practical, actionable advice.

Prior to co-founding the agency 15 years ago, Jay practiced law as a commercial litigator and corporate bankruptcy attorney at top law firms, including Skadden Arps and Foley & Lardner. He also co-founded and ran a boutique corporate restructuring law firm. He has an undergraduate degree in journalism and earned his law degree from the University of Michigan Law School. During his time practicing law, Jay learned what it takes to market successfully and develop business for sophisticated professional services, and he applies those lessons while working with clients today.

“All the World’s YOUR Stage” … Getting Unstuck: An Introvert’s Guide to Sidestepping Overthinking with Laura Gassner Otting

Thank you, Laura Gassner Otting, for joining us for this crucial conversation. As you aptly noted, time = love and vice versa. And the time you spent with us is pure love (and insight). Thank you again to Expert Webcast and Anna Spektor for this glorious opportunity to share my authentic pals with the world.

View episode here.

Laura Gassner Otting’s secret superpower is seeing your greatness and reflecting it back on you, so that you can get “unstuck” — and achieve extraordinary results. On this episode of Expert Webcast’s “All the World’s YOUR Stage,” Laura and host Roy Sexton (me!) – two self-professed introverts – discuss the secret (and not so secret) advantages to introversion, what it really means (hint: it is NOT shorthand for “asocial”), why the unexamined life is not worth living, but also how to avoid dreaded analysis paralysis and just, well, try something! All of this adds up to an insightful assessment of how being true to one’s self without getting mired in overthinking can provide effective personal and professional brand differentiation.

A frequent contributor to Good Morning America, The TODAY Show, Harvard Business Review, and Oprah Daily, Laura is the Wall Street Journal Bestselling Author of three books, Wonderhell, Limitless, and Mission-Driven. Laura’s 30-year resume is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps; left a leadership role at respected national search firm to expand a tech start-up; and founded, ran, and sold her own global search firm, partnering with the full gamut of mission driven corporate and nonprofit executives.

Laura is turned on by the audacity of The Big Idea and that larger-than-life goal you just can’t seem to shake. She’s an instigator, motivator, and provocateur, and she’s never met a revolution she didn’t like. Just ask her enduringly patient husband, two almost-grown sons, and two troublesome pups with whom she lives outside of Boston, MA.

Follow Laura here.

“Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.” Thank you, Jeff Vidler and Signal Hill Insights!

Thank you, Jeff Vidler and Signal Hill Insights, for this lovely shout out.

Full article here.

EXCERPT: “A total of 1,418 CMOs, content marketers and podcast producers registered for the first-ever conference or summit dedicated specifically to branded podcasts. For the first time, branded podcasters from around the world connected online to learn from the experts – and fill the chat box with their own tips and experiences.

“Presented free of charge by the folks at Lower Street, attendees took in sessions from podcast pros, brand marketers as well as content marketing headliners Anne Handley and Rand Fishkin.

“Across all the sessions, the podcast audience came first. This should seem an obvious focus for podcast production. However, the impulse to create a branded podcast often comes from an organization’s instinct to put the brand’s objectives ahead of content that will attract their target audience.

“Roy Sexton, Director of Marketing at Clark Hill Law, tackled this head on, advising attendees, ‘Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.’”

“What will brand podcasts look like in 2024?” … plus I *may* offer a musical homage to “The Little Mermaid” … inaugural Brand Podcast Virtual Summit organized by Lower Street

Such an honor to have participated in this panel yesterday. Truly a robust and fun conversation about podcasting for brands.

You can catch the replay here.

What will brand podcasts look like in 2024? Find out with the industry’s finest. Roy Sexton – director of marketing at Clark Hill, Lynn Teo – CMO at Northwestern Mutual, Nick Howard – podcast architect and senior manager at Boston Consulting Group, and Shannon Martin – podcast strategist at Lower Street come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.

Join us again in April! It’s time to nail a winning podcast strategy. Join us for actionable insights, interactive workshops, exclusive strategy audits, consultations with podcasting experts, and exclusive networking opportunities. Register today for the super early bird discount – limited spots available: https://www.brandpodcastsummit.com/

Brought to you by Lower Street. Lower Street is a full-service podcast production agency that creates amazing shows for brands that want great not good. We serve companies of all sizes across industries developing podcasts unique to each company’s target audience. Find out more: https://lowerstreet.co/Transcript

Thank you, Harry Morton, Jeni Rose Larsen, and Steven Bonnard!