EXCERPT: “A total of 1,418 CMOs, content marketers and podcast producers registered for the first-ever conference or summit dedicated specifically to branded podcasts. For the first time, branded podcasters from around the world connected online to learn from the experts – and fill the chat box with their own tips and experiences.
“Presented free of charge by the folks at Lower Street, attendees took in sessions from podcast pros, brand marketers as well as content marketing headliners Anne Handley and Rand Fishkin.
“Across all the sessions, the podcast audience came first. This should seem an obvious focus for podcast production. However, the impulse to create a branded podcast often comes from an organization’s instinct to put the brand’s objectives ahead of content that will attract their target audience.
“Roy Sexton, Director of Marketing at Clark Hill Law, tackled this head on, advising attendees, ‘Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.’”
What will brand podcasts look like in 2024? Find out with the industry’s finest. Roy Sexton – director of marketing at Clark Hill, Lynn Teo – CMO at Northwestern Mutual, Nick Howard – podcast architect and senior manager at Boston Consulting Group, and Shannon Martin – podcast strategist at Lower Street come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.
Join us again in April! It’s time to nail a winning podcast strategy. Join us for actionable insights, interactive workshops, exclusive strategy audits, consultations with podcasting experts, and exclusive networking opportunities. Register today for the super early bird discount – limited spots available: https://www.brandpodcastsummit.com/
Brought to you by Lower Street. Lower Street is a full-service podcast production agency that creates amazing shows for brands that want great not good. We serve companies of all sizes across industries developing podcasts unique to each company’s target audience. Find out more: https://lowerstreet.co/Transcript
Thank you, Harry Morton, Jeni Rose Larsen, and Steven Bonnard!
The first Brand Podcast Virtual Summit organized by Lower Street will be hosted on January 24th at 10 AM EST with dozens of industry professionals presenting. Business thought leaders and podcasting experts together to share insights and strategies for brand podcasting success.
An opportunity for growth, the Virtual Summit allows marketers to explore the benefits of adding a brand podcast to their strategy. It will provide all the tools they need to make their brand podcast a success in 2024.
I’m thrilled to be joining Lower Street Podcast Strategist Shannon Martin and Northwestern Mutual Chief Marketing Officer Lynn Teo for “Podcasting for Brands in 2024.” Description: “What will brand podcasts look like in 2024? Find out with the industry’s finest. Expert CMOs will come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.” Thank you, Harry Morton and Jeni Rose Larsen, for the opportunity!
Attendees will learn from podcasting experts, business leaders, and thought leaders in the field. They’ll have a unique opportunity to gain valuable insights into the world of podcasting and learn expert strategies for success.
Keynote speakers include Ann Handley and Rand Fishkin, who will join 14 other participating industry experts.
Expert Content Marketer Ann Handley will present on the importance of truly original and quality content. As Co-founder of ClickZ.com and the world’s first Chief Content Officer, Ann understands the world of content marketing better than anyone. Her work has appeared in Entrepreneur Magazine, The Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times.
Rand Fishkin, Co-founder of SparkToro & Snackbar Studio, will instead share his insights as a master of understanding your audience. He’ll present data-backed methods to understand your target listeners, their interests, and media habits. Participants will be able to understand their audience, creating an ideal podcast to serve their needs and reach them.
The Brand Podcast Virtual Summit will include multiple presentations and five hours of insightful presentations covering topics such as:
What 2024 will look like for Brand Podcasts
How to understand and reach your target audience
The power of storytelling for success Podcast growth strategies
AI in podcasting
And much more.
Registration for the Brand Podcast Virtual Summit is free and open to all interested individuals.
In addition, all registered attendees will have the chance to win a high-quality microphone and a pair of headphones worth $500.
About Lower Street:
Lower Street is a full-service podcast agency providing services to businesses around the globe. They aim to create great, not good, podcasts that reach a brand’s target audience and share their message.
Adam Walker and Edgewise Media, thank you for this opportunity! Not sure how but I missed this video interview a few months back when it posted – I’m so sorry about that. Looking forward to watching and seeing whatever may have been on my crazy mind then. LOL. Thank you for all you do for our community!
Show description: “Join Roy Sexton, a trailblazing legal marketing strategist, as he unravels the secrets of successful content strategies. Discover how to transcend limitations, collaborate across departments, and create captivating content inspired by the latest media trends. From repurposing content to leveraging social media and account-based marketing, unlock a transformative path to reaching your target audience and achieving unparalleled brand visibility.”
In the small (big) world department … this post put such a smile on my face. And if you had seen the week I’ve had, you’ll know how much I needed that. Lol. 🫠 Thank you, Stephanie Maher, Nancy Leyes Myrland, Chris Moyer! Love you all very much!
“There is enough pie!! The fabulous Nancy Myrland using my colleague Chris Moyer’s post celebrating Roy Sexton as an example of how to be gracious on social media was a lovely surprise during this afternoon’s presentation Be LinkedIn or Be Left Out.
“Love her belief that there is no real competition, since each of us adds our own dash of uniqueness to whatever we do. Even if we do something similar, we are NOT interchangeable.
“How do you get better at engaging on LinkedIn? I can’t say it better than a response from Roy Sexton – ‘This has to be like piano lessons. You learn scales first and one day can play Chopin.’
“Have you ever given up on LinkedIn because you tried to play Chopin first? You went for that fantastic viral post only to get one or two likes after a few weeks. Consider that part of learning scales, or for those of you who have kids in sports, think of it like t-ball.
“NOBODY gets to start out as an expert. Just because LinkedIn allows you to be on the same platform as social media greats, does not mean you should expect yourself to perform at their level, at least not at first.
“What small step can you take today?
“A few ideas:
Spend a few minutes updating your profile with your most impressive accomplishments.
Leave a meaningful comment on someone’s post. Don’t just say things like ‘great article’ or ‘thank you for sharing.’ Take a few minutes to write 1 – 3 sentences on what you found insightful or add your thoughts.
Find people to connect with. Easy connections include current and former coworkers, fellow alumni, neighbors, and friends.
“*Disclaimer – I have a long way to go before I will be playing Chopin on LinkedIn myself ;).”
Thank you, Daniel Steinberg and Lawbrokr., for this very thoughtful piece on legal marketing and optimal strategic mix: “Law & Marketing Magazine.” Available to download here: https://www.lawbrokr.com/guides-and-resources
It’s a great roadmap for anyone assessing their efforts, building out a team, and detailing out short and long term plans. Very nicely done. And thanks for including this quote from yours truly:
“Branding is more than just a logo, color choices, or font. Branding is about the experience. And law firms are a collection of experiences: client, attorney, staff, talent acquisition, collaboration, and work product. Your clients are making an investment in you, so invest in them by clearly articulating what makes you unique and needed.”
Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.
“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”
Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.
Thank you, Nick Werker and Answering Legal! “Last month, Jacob Eidinger, Lee Ashby Watts, Nancy Leyes Myrland, Roy Sexton, Toni Toomer Wells and Nicholas Werker gathered at our Law Firm Summer Reboot Camp for a panel presentation called ‘A Discussion On The Future Of Legal Marketing With Leading Voices From The Community.’”
Thank you, Gina Longo! I so enjoyed our conversation a few weeks back, and WOW! I love how you captured and framed it here. I come off like quite the good-hearted provocateur! I’ll take it! Love you
EXCERPT: “And I’ll add one more: live in abundance, not scarcity. Stop competing with your own colleagues over nothing. Don’t do that to people. Just be open and transparent and assume there’s enough to go around. Even in a recession, even when people are losing their jobs, still be open and honest and direct with people and you’ll find that you’ll be served well your whole life. …
“What I have seen in 25, 30 years of working is that people don’t know how to manage for outcomes, so they manage for style. What time did you show up? Did you do enough FaceTime? How long did you stay? When did you leave? …
“You hired smart people, so let them be smart. Let them do what they do best. Don’t tie their hands. I work the way I work; you work the way you work. And if I’m not delivering, then the door is open for you to tell me what kind of shoes to wear. But other than that, get out of my way.”
Thank you, Madelyne Lawry and Ingham County Bar Association, for sharing this. Alexandra France and I were/are so grateful for the opportunity. ✨ And thank you, Charley Lawler, for suggesting this!
“With the rise of social media, knowing how to use it can be a vitally important tool. We had two experts from Clark Hill, Roy Sexton and Alexandra France, give an excellent presentation on its use and how to create a lasting presence on social platforms.”
