Tag Archives: branding

The first Brand Podcast Virtual Summit organized by Lower Street will be hosted on January 24th … join yours truly for “Podcasting for Brands in 2024”

15 January 2024

2 Comments

The first Brand Podcast Virtual Summit organized by Lower Street will be hosted on January 24th at 10 AM EST with dozens of industry professionals presenting. Business thought leaders and podcasting experts together to share insights and strategies for brand podcasting success.

An opportunity for growth, the Virtual Summit allows marketers to explore the benefits of adding a brand podcast to their strategy. It will provide all the tools they need to make their brand podcast a success in 2024.

I’m thrilled to be joining Lower Street Podcast Strategist Shannon Martin and Northwestern Mutual Chief Marketing Officer Lynn Teo for “Podcasting for Brands in 2024.” Description: “What will brand podcasts look like in 2024? Find out with the industry’s finest. Expert CMOs will come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.” Thank you, Harry Morton and Jeni Rose Larsen, for the opportunity!

Attendees will learn from podcasting experts, business leaders, and thought leaders in the field. They’ll have a unique opportunity to gain valuable insights into the world of podcasting and learn expert strategies for success.

Keynote speakers include Ann Handley and Rand Fishkin, who will join 14 other participating industry experts.

Expert Content Marketer Ann Handley will present on the importance of truly original and quality content. As Co-founder of ClickZ.com and the world’s first Chief Content Officer, Ann understands the world of content marketing better than anyone. Her work has appeared in Entrepreneur Magazine, The Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times.

Rand Fishkin, Co-founder of SparkToro & Snackbar Studio, will instead share his insights as a master of understanding your audience. He’ll present data-backed methods to understand your target listeners, their interests, and media habits. Participants will be able to understand their audience, creating an ideal podcast to serve their needs and reach them.

The Brand Podcast Virtual Summit will include multiple presentations and five hours of insightful presentations covering topics such as:

What 2024 will look like for Brand Podcasts

How to understand and reach your target audience

The power of storytelling for success
Podcast growth strategies

AI in podcasting

And much more.

Registration for the Brand Podcast Virtual Summit is free and open to all interested individuals.

Find more details and the registration form at: https://www.brandpodcastsummit.com/?sc=GGTQ9GCf.

In addition, all registered attendees will have the chance to win a high-quality microphone and a pair of headphones worth $500.

About Lower Street:

Lower Street is a full-service podcast agency providing services to businesses around the globe. They aim to create great, not good, podcasts that reach a brand’s target audience and share their message.

Time capsule time? Edgewise Media’s “Get A Word In” podcast … “Integrate Marketing Silos: A Conversation with Roy Sexton”

10 January 2024

3 Comments

Adam Walker and Edgewise Media, thank you for this opportunity! Not sure how but I missed this video interview a few months back when it posted – I’m so sorry about that. Looking forward to watching and seeing whatever may have been on my crazy mind then. LOL. Thank you for all you do for our community!

Show description: “Join Roy Sexton, a trailblazing legal marketing strategist, as he unravels the secrets of successful content strategies. Discover how to transcend limitations, collaborate across departments, and create captivating content inspired by the latest media trends. From repurposing content to leveraging social media and account-based marketing, unlock a transformative path to reaching your target audience and achieving unparalleled brand visibility.”

Small (big) world … #LMASW23 #LMA23 #LMAMKT

14 September 2023

7 Comments

In the small (big) world department … this post put such a smile on my face. And if you had seen the week I’ve had, you’ll know how much I needed that. Lol. 🫠 Thank you, Stephanie Maher, Nancy Leyes Myrland, Chris Moyer! Love you all very much!

Original post: https://www.linkedin.com/posts/activity-7108184010849218560-9F1e?utm_source=share&utm_medium=member_ios

Stephanie writes …

“There is enough pie!! The fabulous Nancy Myrland using my colleague Chris Moyer’s post celebrating Roy Sexton as an example of how to be gracious on social media was a lovely surprise during this afternoon’s presentation Be LinkedIn or Be Left Out.

“Love her belief that there is no real competition, since each of us adds our own dash of uniqueness to whatever we do. Even if we do something similar, we are NOT interchangeable.

“So, who have YOU celebrated on social lately?”

And because I’m obsessively me … Chris Moyer’s original post referenced: https://www.linkedin.com/posts/chrisemoyer_chopin-piano-masterpieces-activity-7085237540537970688-O_qi?utm_source=share&utm_medium=member_ios

“How do you get better at engaging on LinkedIn? I can’t say it better than a response from Roy Sexton – ‘This has to be like piano lessons. You learn scales first and one day can play Chopin.’

“Have you ever given up on LinkedIn because you tried to play Chopin first? You went for that fantastic viral post only to get one or two likes after a few weeks. Consider that part of learning scales, or for those of you who have kids in sports, think of it like t-ball.

“NOBODY gets to start out as an expert. Just because LinkedIn allows you to be on the same platform as social media greats, does not mean you should expect yourself to perform at their level, at least not at first.

“What small step can you take today?

“A few ideas:

  • Spend a few minutes updating your profile with your most impressive accomplishments.
  • Leave a meaningful comment on someone’s post. Don’t just say things like ‘great article’ or ‘thank you for sharing.’ Take a few minutes to write 1 – 3 sentences on what you found insightful or add your thoughts.
  • Find people to connect with. Easy connections include current and former coworkers, fellow alumni, neighbors, and friends.

“*Disclaimer – I have a long way to go before I will be playing Chopin on LinkedIn myself ;).”

“Branding is more than just a logo, color choices, or font. Branding is about the experience.” Lawbrokr’s Law & Marketing Magazine #lmamkt #lma23

25 August 2023

2 Comments

Thank you, Daniel Steinberg and Lawbrokr., for this very thoughtful piece on legal marketing and optimal strategic mix: “Law & Marketing Magazine.” Available to download here: https://www.lawbrokr.com/guides-and-resources

It’s a great roadmap for anyone assessing their efforts, building out a team, and detailing out short and long term plans. Very nicely done. And thanks for including this quote from yours truly:

“Branding is more than just a logo, color choices, or font. Branding is about the experience. And law firms are a collection of experiences: client, attorney, staff, talent acquisition, collaboration, and work product. Your clients are making an investment in you, so invest in them by clearly articulating what makes you unique and needed.”

Glittering unicorns: Expert Webcast’s “CMO Toe-to-Toe” with host Joseph Panetta and guest yours truly #lma23 #lmamkt

22 August 2023

4 Comments

Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.

VIEW HERE: https://expertwebcast.vhx.tv/videos/cmo-toe-to-toe-with-roy-sexton-clark-hill

“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”

Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.

✨

From Answering Legal: A Discussion On The Future Of Legal Marketing With Leading Voices From The Community #lmamkt #lma23

10 August 2023

2 Comments

VIEW VIDEO: https://youtu.be/JQ3NLFzY-Dc

Thank you, Nick Werker and Answering Legal! “Last month, Jacob Eidinger, Lee Ashby Watts, Nancy Leyes Myrland, Roy Sexton, Toni Toomer Wells and Nicholas Werker gathered at our Law Firm Summer Reboot Camp for a panel presentation called ‘A Discussion On The Future Of Legal Marketing With Leading Voices From The Community.’”

The Future of Work: Human Connections #lma23 #lmamkt … interview with yours truly

15 May 2023

2 Comments

READ INTERVIEW HERE: https://lnkd.in/gwrJfjAx

Thank you, Gina Longo! I so enjoyed our conversation a few weeks back, and WOW! I love how you captured and framed it here. I come off like quite the good-hearted provocateur! I’ll take it! Love you

EXCERPT: “And I’ll add one more: live in abundance, not scarcity. Stop competing with your own colleagues over nothing. Don’t do that to people. Just be open and transparent and assume there’s enough to go around. Even in a recession, even when people are losing their jobs, still be open and honest and direct with people and you’ll find that you’ll be served well your whole life. …

“What I have seen in 25, 30 years of working is that people don’t know how to manage for outcomes, so they manage for style. What time did you show up? Did you do enough FaceTime? How long did you stay? When did you leave? …

“You hired smart people, so let them be smart. Let them do what they do best. Don’t tie their hands. I work the way I work; you work the way you work. And if I’m not delivering, then the door is open for you to tell me what kind of shoes to wear. But other than that, get out of my way.”

READ MORE HERE: https://lnkd.in/gwrJfjAx

Finding Your Voice: Leveraging Your Professional (and Personal) Brand on Social Media #lmamkt

15 January 2023

1 Comment

Thank you, Madelyne Lawry and Ingham County Bar Association, for sharing this. Alexandra France and I were/are so grateful for the opportunity. ✨ And thank you, Charley Lawler, for suggesting this!

https://youtu.be/fZDakFLD5-Q

“With the rise of social media, knowing how to use it can be a vitally important tool. We had two experts from Clark Hill, Roy Sexton and Alexandra France, give an excellent presentation on its use and how to create a lasting presence on social platforms.”

“Standing head and shoulders above the rest …” Managing Partners’ Forum judges’ comments on Clark Hill’s winning #SimplySmarter brand campaign … #lmamkt

6 November 2022

2 Comments

I may have posted about this recognition a few times. But we are rightly proud! (Sorry. Not sorry.) As you might remember that, in June at The International Management Excellence Awards, the Managing Partners’ Forum named Clark Hill as the winner of the Best Marketing Campaign award for our new #SimplySmarter brand. Read more: https://www.clarkhill.com/news-events/news/managing-partners-forum-selects-clark-hill-for-best-marketing-campaign-award/

Here are screen grabs of the published summary of the various awards together with comments from the judging panel.

The judges noted (page 15) that “Clark Hill was a clear winner in this category, with its Simply Smarter rebrand and market engagement campaign standing head and shoulders above the rest. This campaign showed clear strategic understanding and deployment of brand as the identity and DNA of the firm’s people”.

2022 Awards – Winners Book PDFDownload

“People wanted to tell their stories about their experience in the firm.” Yours truly on “Three Insights In About Three Minutes” podcast … #lmamkt

21 June 2022

2 Comments

Thank you, Drew Dinkelacker and Marketing Accelerator, for this opportunity. It was a delight working with you. Your prep, production, coaching, and hosting are top drawer!

View here: https://marketingaccelerator.com/2022/06/21/major-rebrand-reflections

Drew writes: “Every once in a while in a marketing leader’s life, a major rebrand occurs. On today’s episode of The Marketing Accelerator Podcast – featuring three insights in about three minutes – Roy Sexton, Director of Marketing at Clark Hill Law, is fresh off a rebrand launch, so I hit him up for the inside scoop. #roysexton #drewdinkelacker #rebrand #rebranding”

Excerpt (from yours truly): “What we [Clark Hill Law] learned from the surveying we did was that people wanted to tell their stories about their experience in the firm. This aligned with what we were hearing people expect around culture change, diversity, equity, inclusion, mental health, and so we put pieces together that allowed our folks across geography, across race, sexuality, gender, to tell their stories of their experience in the firm. This benefitted us because our clients want to know what kind of people they’re working with, and also the talent who will come work at the firm wants to know this is a good and welcoming environment. And that just enriched what was a very strong and clean and sophisticated brand with that humanity that was much needed.”