From DBusiness: Clark Hill Director of Marketing Roy Sexton Named to Outstanding 100 LGBTQ+ Executives Role Model List for 2024

Thank you, R.J. King, Tim Keenan, and DBusiness Magazine, for your consistent and kind support and for all you do for Southeast Michigan and Detroit.

Original article here.

Roy Sexton, director of marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024.

This is his second year in a row being recognized by the organization.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.null

“Roy Sexton leads Clark Hill PLC’s marketing, branding, and communications efforts. INvolve wrote. “In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion.

“Roy hosts the monthly Expert Webcast series “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

“I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row,” Sexton says. “People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early ‘00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From The Sun Times News: “These awards aren’t about the momentary personal ‘sugar rush’ of recognition.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Sun Times News!

Original article here.

Roy Sexton, Director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row being recognized by the organization.

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

About the recognition, Sexton observed, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late 90s and early 00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From Detroit Legal News: “People often fail to realize the importance of visibility and representation.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Detroit Legal News’ Sheila Pursglove, Brian Cox, Brad Thompson, Tom Kirvan, and team for all this support you show our professional community. It means a lot.

Original article here.

Roy Sexton, director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row that Sexton has been recognized by the organization. 

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit’s ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. 

About the recognition, Sexton said, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early 2000s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett, DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

“ain’t nothin’ virtual about them…”

A friend of my mom’s – Tari Joyce – had this come up in her memories, and she flagged this for me. I miss my mom very much. She felt all of what is expressed here deeply. Sometimes too deeply. Her passion influenced me – and so many others – profoundly. Sometimes that passion got very, very fiery. Not gonna lie. She could be blisteringly disappointed by life. And there but for the grace of God go I occasionally too. But she also saw so much hope and promise in community when pursued authentically. She was honest and genuine always. There won’t be another like her.

Susie wrote:

I am so lucky to have the most terrific facebook friends…actually real people…ain’t nothin’ virtual about them:

They share.
They care.
They’re there.
So real!
Such zeal!
Nice deal!
They feel!
Quite kind
I find.
Unwind
The mind.
Save lives!
High fives!
=^..^= 🙂 😇
Sweet life!
No strife!


“Safe”! “Rescued!” “Transported! “Fostered”! ALL LIVES HAVE VALUE…


Thanks to ev’ry one of you for being truly…YOU!

My mother the car …

File under: “search and rescue mission.” I remember when my mother Susie Duncan Sexton bought this Pontiac Grand Am in 1994. I believe it’s the only car in her lifetime that she ever got to special order brand new. She called it her “dead mother car” in her inimitable way.

Yes, she purchased it with cash from her inheritance from my grandmother‘s passing. And in some way, I guess it’s now my “dead mother car.” We are an irreverent family.

Anyway, at the time she really liked this style and she liked what she called its “ice skater butt.” She wanted it to have a spoiler, she wanted it to be green, and she wanted it to have a red stripe. Performance wasn’t necessarily of interest, although there are some side benefits to the package that came with those details.

I remember her also being very frustrated because the actual green she loved – army green – was available the following year, not in 1994 when she received this. She would always say, “damn my time.” Or one could argue she was always ahead of her time.

This car has sat unused for the better part of a decade, maybe two. It is exactly 30 years old now. I guess it’s a classic? It’s a weird feeling for me … and they got it in early October of that year, right around this time. Visiting me at college, having driven this to Crawfordsville, they were so excited about it.

John attended a 1980s/1990s Pontiac car event a few weeks back and suddenly decided it was time for us to make this our project. We both tend to personify inanimate objects – him cars, and me everything else. So there’s a lot of sentimental attachment here, and we look forward to giving this car a new lease on life. Thank you to my dad Don Sexton for letting us take this off his hands.

“Filling out questionnaires where I say something too revealing, stupid, or misspelled.” Society 54 features yours truly as one of their “Outlaws.”

Thank you, Society 54! Honored to be one of your Outlaws! This intro tho (blushing!) … wow!

“Discover the extraordinary leadership of Roy Sexton, the driving force behind Clark Hill Law’s marketing, branding, and communications triumphs. With over 25 years of rich experience in the fields of marketing, communications, business development, and strategic planning, he’s a true mastermind. His crowning achievement? Serving as the 2023 International President of the Legal Marketing Association – LMA International. Together with his exceptional team, Roy is forging a new path in professional services marketing. Meet the man steering the ship to success.”

Read my cheeky responses to their interview here.

Roy is a highly accomplished professional with a wealth of experience in marketing, branding, communications, and business development. He has spent more than 25 years in the industry, honing his skills and expertise to become one of the most sought-after experts in his field.

Throughout his career, Roy has worked with numerous organizations across different industries, helping them develop and implement effective marketing strategies that drive growth and success. He is known for his exceptional abilities in strategic planning, identifying new opportunities for businesses to expand their reach and improve their bottom line.

Enjoy getting to know the Outlaw, Roy Sexton!

Q: What do you regard as the lowest depth of misery?
A: Being in a particularly boisterous crowd who won’t let me finish one story.

Q: Where would you like to live?
A: Narnia, Wonderland, or Oz … my hubby would like to move one day to Portland or Seattle (but we probably should visit there first!)

Q: What is your idea of happiness?
A: Having a quiet, slightly rainy day with zero requests from anyone, my husband on the couch napping with our dogs Henry J and Hudson, and me in my chair with a big pile of comic books.


Q: Who is your real-life hero?
A: My husband is one of the most generous, selfless people I know with a deep commitment to his friends. I aspire to be more like him as I fear I’m a mile wide and an inch deep where relationships are concerned.


Q: What is your motto?
A: “Tell people what they mean to you in the moment when it will mean something to them.” – Susie Sexton … also, “Be yourself; everyone else is already taken.” – Oscar Wilde


Q: What is your greatest fear?
A: Filling out questionnaires where I say something too revealing, stupid, or misspelled.


Q: To what faults do you feel most indulgent?
A: Is there a word count limit here? Talking too much, co-opting others’ stories with my own, overstaying my welcome, buying too many action figures, wearing costumes when other people simply wear clothing, eating too much fried food, wishing to rescue every homeless animal …


Q: Finish this sentence: “If I could have one super-power, it would be…”
A: To make sure people never act like smart alecks with each other, never tease each other, never act snide, and always simply support one another


Q: Who are your favorite authors or what are your favorite books?
A: Kurt Vonnegut, Ray Bradbury, Eugene O’Neill, Toni Morrison, Tennessee Williams, Alice Walker, Tony Kushner, Susie Duncan Sexton


Q: If you could have dinner with one person, dead or alive, who would it be and why?
A: Jennifer Garner. She just seems like a deeply decent human being who doesn’t take herself too seriously but would still have wicked stories to share.


Q: What got you into working in the legal industry?
A: Serendipity. I had been in health care strategic planning and marketing for over a decade. And I’d grown tired of that bureaucracy. I threw my resume out there in 2011 and was hired by my first firm. That said, I also joined the Legal Marketing Association then as well, and that’s when I knew I’d found my calling.


Q: Your favorite musician or band?
A: Madonna. Janet. Kylie. Britney. Beyonce. Gaga. Do you really need to ask?


Q: What is your current state of mind?
A: Loopy. I think I’m generally loopy. But when I embrace it, magic happens.


Q: Your favorite virtue?
A: Decency. It takes so little to simply be decent. It takes so much more energy to act like a jerk.


Q: What would you consider your greatest achievement?
A: My relationship – 25 years strong. My professional network – 32,000 and counting on LinkedIn. And serving as the 2023 International President of the Legal Marketing Association – including singing with a drag queen in Florida at the height of their governor’s homophobia.


Q: Finish this sentence: “If I won the lottery tomorrow I would…”
A: Build the biggest animal rescue the world had ever seen.


Q: Who would you have liked to be?
A: Ryan Reynolds, Ryan Gosling, or Hugh Jackman.

“It’s not helpful. It’s actually debilitating.” INvolve – The Inclusion People #Pride 2024: Debunking misconceptions.

From INvolve – The Inclusion People: “Can you recognize myths and misconceptions from reality? 💡 For Pride Month 2024, we spoke to three of our 2023 Outstanding Role Models who debunked some misconceptions and myths about LGBTQ+ communities. Hear what they have to say here.

Hear from: Roy Sexton, Director of Marketing, Clark Hill; Joelle Archer, Vice-President Research Creative Suite, Morgan Stanley; Deon Pillay CMgr MCMI, Head of Marketing Technology Enablement and Governance, Legal & General Investment Management (LGIM) … who are using this space to debunk misconceptions.

“Allies – you are crucial for change. Take on board the learnings that these Role Models are sharing and consider how you can best avoid slipping into biases, or perpetuating misconceptions and also how you can leverage your power, influence and platform to support and elevate your LGBTQ+ colleagues.”

View here.

TRANSCRIPT for my contribution: So for me, at least in my lived experience the last few years where I’ve had some increasingly visible leadership roles, it’s that well-meaning allies think I am open to unsolicited advice.

Truth of the matter is, it has taken me 51 years to get to the place of authenticity, where I feel comfortable in my own skin, and when allies come forward and try to manage me for style, offering me points on how I dress, or how I speak or how I use social media or how visible I am …

It’s not helpful. It’s actually debilitating.

What we really want is support on substantive issues and opportunities where we can be present with our authentic selves.

So if you are thinking that as a gay man, I’m interested in your advice on how to dress for success?

I’m not.

Summertime madness … join me for Answering Legal’s “Law Firm Summer Reboot Camp”

I will be appearing for the second year in a row at Answering Legal’s virtual Law Firm Summer Reboot Camp!

Secure your ticket here.

Register for the camp and you’ll gain access to 18 live panel conversations and six live podcast recordings this July and August.

ANSWERING LEGAL PRESENTS: Law Firm Summer Reboot Camp

Come join us at our 3rd annual Law Firm Summer Reboot camp! This year’s camp, which remains completely virtual, is expanding to two weeks. We’ll be hosting panels from July 23rd thru July 26th, then again from August 13th thru August 16th.

By signing up for our camp, attendees will gain access to 18 live panel conversations and six live podcast recordings, in which they’ll receive expert advice on reinventing their practice for the final stretch of 2024 and beyond.

This year’s camp will cover a wide variety of different topics!

July 23rd and August 13th will feature legal tech discussions.

July 24th and August 14th will feature legal marketing discussions.

July 25th and August 15th will feature law office management discussions.

July 26th and August 16th will focus on a variety of different topics, with special guest hosts.

All camp attendees will get to follow our live conversations virtually, and can submit questions for guest panelists via chat. Once registered, you’ll receive email reminders of when camp conversations are set to begin.

As the weather heats up, we’ll be gradually announcing the special guests who will be joining us virtually at summer bootcamp.

While you wait, check out some videos from last summer’s camp.

9Sail’s “Tip of the Law” podcast – “Harnessing Strategic Focus in Legal Marketing” with host Joe Giovannoli and guest yours truly … #lma24 #lmamkt

Thank you, 9Sail and Joe Giovannoli! Appreciate all you do for our profession and our community …

Join us on the latest episode of the Tip of the Law podcast, where host Joe Giovannoli sits down with Roy Sexton, Director of Marketing at Clark Hill and past president of the Legal Marketing Association – LMA International board. Discover how Roy’s unique journey from English major, theater practitioner, and healthcare exec to legal marketing has shaped his innovative approach.

In this episode, Roy shares invaluable insights on:

🔹 Strategic focus in legal marketing
🔹 Building expertise and credibility
🔹 The importance of internal support and storytelling

Don’t miss out on Roy’s expert tips to elevate your legal marketing strategies and drive meaningful results.

Listen here.

Full episode description …

On a recent episode of the Tip of the Law podcast, host Joe Giovannoli was joined by legal marketer Roy Sexton, Director of Marketing at Clark Hill Law and past president of the Legal Marketing Association. Roy has decades of experience in the legal marketing field and offered some invaluable insights into how firms can maximize their efforts. 

One key takeaway was the importance of strategic focus. Roy emphasized that firms need to analyze their data and prioritize the practice areas that have the highest revenue potential, rather than trying to please every attorney equally. Marketing dollars and resources are best spent amplifying the messaging around top revenue generators. 

Roy also stressed the importance of attorneys establishing themselves as subject matter experts. By publishing content that builds expertise in their specialty fields, attorneys can signal to potential clients the areas a firm specializes in. This includes posting about events, speaking engagements, and podcast appearances on platforms like LinkedIn. Not only that, but by promoting podcast clips and interviews on social media, the attorneys perpetuate the marketing cycle and raise awareness for all parties.

When it comes to content, Roy said repetition, focus, and quality are often where firms fall short. Firms must consistently repeat high-quality messages around a select few priority topics to truly make an impact. Another best practice- and Roy’s takeaway tip for legal marketers- is creating a weekly digest highlighting recent marketing activities and efforts. This engages the internal team while giving marketers newsworthy content.

Overall, Roy provided many thought-provoking insights that firms can apply to strengthen their strategies. By analyzing data, prioritizing key areas, empowering attorneys as experts, and optimizing efforts, firms can maximize the impact of their marketing investments. 

Key takeaways:

  1. Law firms should strategically focus their marketing efforts and resources on the practice areas that have the highest revenue potential rather than trying to please all attorneys equally. 
  2. Attorneys can build expertise and credibility by publishing content on their own profiles that establishes them as subject matter experts in their fields of practice.
  3. Law firms need to incorporate repetition, focus, and strategy into their marketing plans in order to achieve success. 
  4. Creating a weekly digest of marketing activities is an effective way for marketers to keep the internal firm updated on efforts while also giving them content to engage with.

“It takes work to become an evolved person.” – eToro’s CEO Lule Demmissie at last night’s INvolve People Gala

More pics here.

“It takes work to become an evolved person.” – eToro CEO Lule Demmissie in her revelatory, authentic, moving speech from last night’s INvolve People Gala.

Last year I had one of the honors of my life being named to INvolve – The Inclusion People’s OutStanding LGBTQIA+ Executives list. And last night we celebrated. To say it was an iconic evening would be an understatement. (The TIME 100 were being feted in the same building, and I learned too late that my beloved Kylie Minogue was just a few floors down. That is probably for the best! For her sake. Lol.)

Thank you to INvolve CEO Suki Sandhu OBE for all he has done to create genuine inclusion in this world. His leadership is exemplary. And our gratitude to Deutsche Bank and fellow honoree Jon Tilli for being such gracious and generous hosts. Emcee Peppermint knocked it out of the park, and her fireside chat with fashion designer and “Real Housewives of New York” Jenna Lyons was truly inspiring.

I met some incredible new pals, and feel honored to have been among their presence: fellow Michigander Dow’s Trevor Ewers, another fellow Michigander Luminar Technologies’ Steven Del Gaizo, Verizon’s Kimmah Dozier (she/her), Komatsu’s Iris Wilson-Farley, eToro’s Lule D., Butterfield Group’s Karim Chowdhury MSc Chartered FCSI, EY’s Najiyah Chowdhury ACA, SafePlace International’s Maggie Lower 🏳️‍🌈 and Rachael LeClear, INFEMNITY Productions LLC’s Nina Kennedy, and Trans Formative Schools’ Alaina Daniels, and so many others whose names will occur to me, no doubt, throughout the rest of the weekend. Lol.

Thank you to Clark Hill and my amazing and kind colleagues Susan Ahern , Linda Watson , and Kathleen Sullivan for their support of my personal leadership journey as well as everything they do to champion inclusion at our wonderful firm. Thank you also to newsPRos’ Jaime Baum for her support in this recognition, and for the joy she brings every day to this work. Thank you to beautiful pal Maria Fracassa Dwyer for the fashion advice, and Amazon for supplying my couture. 😅🌈 ✨