Thanks for the shout out, Answering Legal: “As Roy Sexton, 2023 President of the Legal Marketing Association – LMA International said, ‘Be attuned to [AI tools], avail yourself of them, and work them into the brand and culture in a way that makes sense for you. But be smart enough to know how they work so you can integrate them in a way that doesn’t seem daunting.’”
READ THE FULL ARTICLE HERE: https://www.answeringlegal.com/blog/five-takeaways-from-this-years-summer-reboot-camp/
VIEW VIDEO: https://youtu.be/JQ3NLFzY-Dc
Thank you, Nick Werker and Answering Legal! “Last month, Jacob Eidinger, Lee Ashby Watts, Nancy Leyes Myrland, Roy Sexton, Toni Toomer Wells and Nicholas Werker gathered at our Law Firm Summer Reboot Camp for a panel presentation called ‘A Discussion On The Future Of Legal Marketing With Leading Voices From The Community.’”
Honored to be a panelist at next month’s National LGBTQ+ Bar Association Lavender Law Conference in Chicago on Tuesday, July 25.
Register/Agenda: https://lgbtqbar.mtiley.com/events/LavLaw23/Agenda.aspx
Session description …
Accelerating Your Business Development and Marketing Skills
Speakers:
– Angelica Crisi (Moderator) (Coston Consulting LLC)
– Marla Butler (Thompson Hine LLP)
– Kate Eisenberg (Mintz)
– Michael Francis (Severance Burko Spalter Masone & Laurette)
– Khue Hoang (Reichman Jorgensen Lehman & Feldberg LLP)
– Roy Sexton (Clark Hill)
The ongoing disruption in the legal industry has created new opportunities and challenges for lawyers from underrepresented groups. With a potential economic downturn looming, it’s even more critical and timely for diverse lawyers to focus on sharpening their client development and marketing skills.
This interactive panel will provide tips and best practices to help you take your career to the next level as it explores everything from engaging your network to crafting value propositions that differentiate your services and cultivate a powerful brand.
Program participants will hear from legal marketing experts and experienced law firm partners as they share their insights and explore best practices to help you hone your business development and marketing skills. Panel moderators will take a deep dive into the following questions: How do you stand out in a crowded and competitive market? How do build strong connections in your company/firm? How do you unlock and grow your network? What are the keys to growing your business and expanding client relationships? How do you position yourself for success?
READ INTERVIEW HERE: https://lnkd.in/gwrJfjAx
Thank you, Gina Longo! I so enjoyed our conversation a few weeks back, and WOW! I love how you captured and framed it here. I come off like quite the good-hearted provocateur! I’ll take it! Love you
EXCERPT: “And I’ll add one more: live in abundance, not scarcity. Stop competing with your own colleagues over nothing. Don’t do that to people. Just be open and transparent and assume there’s enough to go around. Even in a recession, even when people are losing their jobs, still be open and honest and direct with people and you’ll find that you’ll be served well your whole life. …
“What I have seen in 25, 30 years of working is that people don’t know how to manage for outcomes, so they manage for style. What time did you show up? Did you do enough FaceTime? How long did you stay? When did you leave? …
“You hired smart people, so let them be smart. Let them do what they do best. Don’t tie their hands. I work the way I work; you work the way you work. And if I’m not delivering, then the door is open for you to tell me what kind of shoes to wear. But other than that, get out of my way.”
READ MORE HERE: https://lnkd.in/gwrJfjAx
AUDIO: https://www.spreaker.com/user/11522142/2022-in-review-so-far-mixdown
Thanks, Chase Williams and Ryan Klein of Market My Market and Legal Mastermind Podcast! Truly an honor to be included in this mid year recap alongside such fab folks …
“2022 In Review So Far features Chuki Obiyo , Brenda Pontiff , Tobi Millrood , Sarah Tetlow , [me! 😁] Roy Sexton, Steve Pockross , Russ Cersosimo Jr. , Juyoun Han , and Frans Johansson.”
Thank you, Simon P Marshall, Charlotte Takács, and Pinnacle for including my thoughts in this fab report “How Winners Win.”
You can get your copy here: https://www.pinnacle-oa.com/pitch-management-report-2022/
EXCERPT: “Human interest is key to understanding the buyer, yet as Roy Sexton of Clark Hill Law believes, the journey is a two-way process. Buyers are increasingly interested in the firm’s culture and each person’s passion for individual causes. Putting himself in the client’s shoes, Sexton expands on this sentiment, ‘I see what your pitch materials look like, but what kind of people are you and do you care about the environment and your community, diversity and equity? They want to know that you’re decent human beings, on top of the fact that you’re a good lawyer. You should provide an authentic performance and tell people that you’re doing things that show your passions.’”
Charlotte writes, “Leading U.S. law firms are looking at pitching in an increasingly wider context and use automation and analytics to free up time to understand the buyer journey and bring more personality to pitches. Months of work is paying off today as we release Pinnacle’s review of ‘How Winners Win’ in North American law firms. It’s different. It’s inspiring. It’s insightful. It’s a glimpse into what firms, who are ahead of the curve do. Reading it, will be 20 minutes well (very well) spent.
“As always, getting ahead is only possible with a community wanting to do bigger and better – with people who will lead from the front, empower others through the benefit of knowledge and see the value of sharing. … Read, share, pass on to a colleague with as much love as I do and if you can spare 15 minutes to let me know what you thought about it, please drop me an email on charlotte.takacs@pinnacle-oa.com!”
Thank you, Paula Tsurutani and Association of Legal Administrators (ALA), for including my humble thoughts in this important piece on the essential need for solid internal #communications. Honored to be here alongside luminaries and friends like Jaffe’s Terry Isner, Davis Wright Tremaine LLP’s Sean Gibson, Builden Partners’ Jocelyn Brumbaugh, Blank Rome LLP’s Frank Spadafino.
Read here: https://www.legalmanagement.org/2022/may/features/are-your-internal-communications-up-to-par
EXCERPT: “It was always important for us to facilitate and step back so our leaders’ and colleagues’ voices could be heard — both to inform and to unify,” says Roy E. Sexton, Director of Marketing at Clark Hill Law. “Our chief executive officer John Hensien started a monthly newsletter; our chief human resources officer Kathleen Sullivan worked with her team and the marketing team to increase storytelling about diversity, equity and inclusion (DEI) concerns; and our chief operating officer Phil Ross started a weekly update to provide guidance on the evolving standards and mandates to keep everyone engaged and informed.”
Hearing from top management helped drive more cohesion, revealed a greater sense of humanity and led to increased institutional awareness and pride about the firm’s people and work.
As more employees work remotely or reduce their face time in offices, using a strategic mix of internal communications tools can help raise morale, connect people and projects, and launch efforts that can elevate social impact initiatives or new business opportunities. …
Sexton agrees. “Collaborating with marketing, leveraging great internal stories, whether on a firm intranet or on social media, can create mutual lift.” …
Increasingly, the line between internal and external communication has blurred, especially with the rise of social media and podcasting. Clark Hill saw an explosive growth in podcasts, which mutually advanced employee engagement and business development.
“Everything we are pushing out externally also benefits the internal,” says Sexton. “We released 80 podcast episodes across an array of subjects, and our hosts used these opportunities to engage with Clark Hill colleagues, clients and prospects. When clients see a rich culture, they want to work with us. And talent wants to come work here.”
Thank you, Luis Gonzalez and Whiteboard Geeks, for having me as a guest on your “Digital Marketing Master” podcast!
“Marketing Dynamics: Lawyers and Marketers in Unison … In this episode of the Digital Marketing Master podcast, Roy Sexton speaks acutely on the interactions between lawyers and legal marketing teams on the forefront of his work at Clark Hill Law.”
Thank you, Richard Levick and LEVICK, for this opportunity. I enjoyed our conversation mightily. (We’ll always have elevators. 😉)
“Legal Marketing Association – LMA International President-Elect, Roy Sexton, who leads Clark Hill Law’s marketing, branding and communications efforts speaks with host Richard Levick of LEVICK about law firm marketing, the challenges and evolution of the profession and his own story in a deeply personal and joyous program which has as many laughs as important marketing lessons. Listen here…”
VIDEO: https://m.youtube.com/watch?v=FWMDR8U0JmU&feature=youtu.be
The Entrepreneurial Lawyer podcast hosts Dan Cuneo and Sarah Ruttan Bates visit with Roy Sexton, Director of Marketing for Clark Hill Law and 2022 Legal Marketing Association – LMA International president-elect, about the process of rebranding culture at law firms. Watch and subscribe …