“Our health and well-being are paramount. We are all high performers with big dreams and aspirations, but as RuPaul has said, ‘If you don’t love yourself, how in the h*ll you gonna love somebody else?’
“Maybe it’s my age, but coming off the past couple years, mindfulness has become a key concern for me and for those I care about. I find that when I pause – truly pause – and let the universe in and the anxiety go, I’m far better equipped to help, to innovate, to perform, and, most important, to be happy.
“A survey like this helps provide us a snapshot in time and perspective. Your participation is key. We can’t improve what we don’t measure. And our wellness comes first.”
– Roy Sexton, Director of Marketing, Clark Hill, and Immediate Past International President, Legal Marketing Association
Thank you, Passle! You do so much good for our industry and our profession. Love you all! Deeply honored to be included here among such wonderful luminaries.
Passle writes: “Need some inspiration heading into 2024? Check out our list of must listen podcasts from the Passle CMO Series.
“We’ve broken down the top topics and picked our key podcasts to kick off your year with a bang.
“Thanks to Lynnette Espy-Williams, Roy Sexton, Diana Lauritson, MBA, M.S., Suzie Williams, Maggie Stuart Watkins, Lisa Azzuolo, Paul D. Webb, Chris Postizzi, Mariana Loose, Judith McKay, Emily Rogers, Emily Mckeown.”
Thank you, Answering Legal, for including me among your best of 2023! So grateful for all you do for our community!
They write …
In 2023, we released 16 episodes of the “Everything Except The Law” podcast, featuring in-depth interviews with top experts from across the legal industry. In a new best of episode, we highlight some of our favorite interview moments from the past year.
Special thanks to Ben Sachs, Laura Terrell, Paul J. Campson, Michelle Calcote King, Joe Patrice, Jim Hacking, Tyson Mutrux, Chris Dreyer, Stephanie A. Everett, Annette Choti, Esq., Doug Brown, J.D. – Executive Coach, Jared Correia, Dena Lefkowitz, Esq., PCC ★, Mathew Kerbis, Roy Sexton, Paul Llewellyn, Steve Fretzin, Jim Christy, Jonathan Breeden and Daniel Ambrose for joining us on the show in 2023.
Y’all have heard enough from me this year! I’m a menace on social media, I know. So, this month I asked a cohort of LMA leaders and friends to answer this question: “What LMA accomplishment/experience has meant the most to you this year so far?”
Here are the responses — I hope you smile as much as I did while reading these.
This is a remarkable community and that’s because of YOU! (And, yes, here’s another playlist, this time focused on the amazing women in music who have long energized my soul. Women who inspire, challenge, slay, shine…on Apple and Spotify. Enjoy!)
“The opportunity to co-chair the CMO Summit at the annual conference with Justin Portaz and Brie Leung was the highlight of my LMA year. We welcomed more than 50 first-chair professionals for a day-long session that focused not only on the business aspects of our roles, but also covered leadership and wellness — areas that affect our entire team. … Thanks again for the opportunity to take on that important role for our organization and your conference.” —Ashraf Lakhani
“Roy, this year, I’ve been deeply impressed by (and thankful for) the way our board and conference committee have been united in our vision of holding a top-notch regional conference in Nashville this November!” —Laura Hudson
“Taking on a leadership role with LMA fosters new networking relationships, as well as rekindles old ones. LMA creates community, and I cherish our community!” —Walter McCorkle
“Everyone always says their favorite thing about LMA is the people and I couldn’t agree more. It feels like this has been the year of meaningful connections! As we come out of the pandemic, I’ve seen our members show up for each other like never before, whether it’s lending a hand professionally or forming new friendships. Here at LMA Midwest, it’s been amazing to see our content calendar filled to the brim and I can’t wait to bring our #MidwestMojo to Chicago for our Regional Conference in October! … P.S. Thank you for encouraging all of us to be ourselves — LMA has felt like a more welcoming place with you at the helm!” —Lauren McNee
“All of the conversations started around the globe about the need and want for LMA education, networking, membership and overall involvement on four new continents where we don’t even have a region in yet (Africa, Australia, Asia and South America). And most of these conversations were started because individuals either heard about LMA or joined and received such amazing benefits that they want to share the wealth and knowledge! The fact that nonmembers are reaching out to us, directly asking for LMA to expand within their regions on the other side of the world, is amazing. 😊” —Ashley Stenger
“I have really enjoyed being the board liaison for the LMA Southeast (LMASE) Conference Committee this year. This group of volunteers has really taken ownership of the event and I can’t wait to see it come to fruition!” —Raven Hicks
“The 2023 annual event unquestionably stood out as the highlight of my year. It was invaluable, from the in-person connections to the exceptional quality of the sessions — not to mention the remarkable location. It was an experience that truly encapsulated everything I value in LMA, wrapped up in a year-defining occasion.” —Beth Cuzzone
“I joined Constangy as the CMO in August of 2022. Since then, we’ve built out a fantastic team here, a true dream team. All of the new team members we’ve hired since I joined have been through a referral via LMA connections. I could not be more grateful to work with amazing colleagues, sent to us straight through LMA friends!” —Jennifer Scotton
“Having joined a new firm this year, I was delighted to open up LMA membership to our team members. It’s been really gratifying to watch them dive into their LMA experiences in all sorts of ways — some have assumed leadership roles at local and national levels; others are devouring all of the AI info and insights conversations. Still others have become active participants on LMA Connect. While their experiences are unique, they are all finding value and community within the organization. Best I could hope for!” —Trish Lilley
“A personal highlight was helping to shape an annual conference that I believe reflected the best of LMA — camaraderie, education, mentorship, strategic thinking and a healthy dose of glitter — and now using that experience to go all in for another world-class event in 2024!” —Amber Bollman
“I am counting down the days until I get to see my LMA friends again at the LMASE Regional Conference in Nashville this November. As a young legal marketer, experiencing LMA conferences is what first inspired me into getting involved in [the association].” —Danielle Smith
“This year we made a change to the Plaintiff Firm Shared Interest Group (SIG) and updated the name [Business to Consumer Practices SIG] to be more inclusive of all consumer practices. This includes practices like personal injury, trusts and estates, family law, employment etc. Our intention was to bring more people together who need to focus their efforts not only on business development, but also marketing to many audiences through social, intake, advertising, digital and content. It is my hope that we can continue to grow the SIG and support more law firms.” —Sarah Ryan
“While my time on the international board has certainly included numerous accomplishments and victories, I think the biggest one that I would focus on is our transition back to normal, or whatever normal is, with in-person education and networking events. Those events have always been the lifeblood of the association and it’s great to have them back!” —Andy Laver
“It’s been especially wonderful to see so many new faces at LMA programs this year. We are inspiring the next generation of marketing leaders and elevating our association’s credibility in the process.” —Jacob Eidinger
“Having coffee with Caitlin Balsimo, market development specialist at K&L Gates, was my LMA highlight of the year. After numerous Zoom calls and emails since we were matched up as mentor-mentee in January of 2020, we met face-to-face when she was in Minneapolis this summer!” —Sally Schmidt
“Incredible collaboration! I’ve been truly wowed at how many of our members and LMA leaders have locked arms to collaborate and lead thoughtful and inspiring conversations. It has been some of the best content and thought leadership I’ve ever seen!” —Julie Holton
“Involvement in LMA this past year reminded me that those of us in legal marketing are part of a supportive community that cares for and lends a hand to one another. This camaraderie certainly shone through at the LMA 2023 Annual Conference, in terms of the in-between-the-sessions conversations that took place. (Questions arose between members such as ‘How do you deal with a difficult work situation?’ or ‘How do you multi-task when you are too tired to do it?’) Yet this was also clearly shown at our recent New York Summer Soiree, as so many members of the LMA Northeast (LMANE) community were so authentically joyful when they connected.” —Deborah Farone
“Working with my co-chairs Alé Simmons and Susan Slifer to plan the LMA QuickStart® pre-con in Hollywood, FL, and visiting the Michigan Local Steering Committee for a walking tour of Detroit!” —Jason Klika
“This is my third year participating as a mentor in the Southwest Region’s LMANext Program. I love sharing my perspective with my mentees and learning new nuggets of wisdom from the program’s facilitator, Holly Barocio.” —Ashley Black
“Helping program content for the Chicago Local Steering Committee has been a wonderful source of learning and connection for me in ’23. … Along with many LMA 2023 Annual Conference Advisory Committee moments, working with my local [group] has definitely made me feel more at home professionally in Chicago.” — Joseph Edmonds
“My experience serving as a mentor during the LMA 2023 Annual Conference meant so much to me. I loved getting to know Rachel Klopp and Michelle Hernandez and sharing thoughts and ideas on how best to maximize time during the conference — and then enjoying being together to partake in all of the fun and education it had to offer!” —Jessica Haarsgaard
“What has made this year great for me: We continue to grow as an organization — in numbers with increased membership and in resources provided to our members. At a time when other associations are contracting, we continue to meet the moment and build for the future. We have continued a pattern of carrying forward goals from previous years, building upon them in a smart, measured approach. [This] has allowed us to maintain focus and keep resources allocated to areas critical for the advancement of the organization. What I am most looking forward to: The recommendations from the multiple working groups that will shape a comprehensive LMA events and education strategy. This will result in a number of benefits, including streamlining the delivery of related services (reducing burden from volunteer leaders), further mitigating risk and reduce exposure on large-scale events, and providing an even more consistent member and volunteer experience across the organization.” —Amy Verhulst
“So far this year, I’m most proud of beginning the work to reinvigorate active volunteer leadership coming out of the past few years. I’m incredibly excited for my year as president of the LMANE board and looking forward to working with the talented legal marketing professionals in the northeast!” —Robyn Addis
“Roy, the trust that you and the team placed in Ashraf, Brie and me to create something for the CMOs at #LMA23 was valuable and special. What I hope was achieved in that setting would be reflected in the following: Working with trusted friends and peers (Ashraf Lakhani and Brie Leung) to create space where authentic leadership and humanity can flourish, or at least bubble up to the surface, in a supportive environment to further permeate our industry and elevate our people. … Thanks for your incredible and joyful leadership. It matters, a lot.” —Justin Portaz
“Working with Bobbie Conklin to develop a new PreCon track on career development was by far the greatest highlight for me. Not only did I get to work with and learn from a brilliant legal marketer, I met a dear friend along the way.” —EJ Stern
“I joined the law industry this year as a Marketing Director and the LMA single handedly got me through. Not one week went by where I didn’t learn something or get a question answered or supported by one of your members. I seriously can’t join other communications based organizations at this point because none of them offer what you do. Thank you for making this a solid experience that has really encouraged me to choose law marketing as a career. Very grateful for all you do. … I mean it. I am so impressed and grateful. One of the most informative memberships out there.” —Jen Roy
“I became an LMA member in 1992. When I moved to law after 10 years with the Big Four I was in a bit of culture shock, and my LMA colleagues gave me comfort and support that I wasn’t alone (or crazy) in some of the ‘differences’ I was experiencing. My LMA colleagues gave me long lasting friendships, they freely shared their wisdom, ideas, and creativity and were critical to my successes as a legal marketer. I am forever grateful!”—Kathleen Flynn
“What has made LMA great for me in 2023? I had the honor to co-chair the PR and communications pre-conference session at the LMA 2023 Annual Conference in Hollywood, FL, in the spring. I found great joy and satisfaction in bringing together communications professionals from around the United States for insightful and meaningful conversations around the most pressing issues confronting our roles and responsibilities in leading law firm communication programs. I am grateful I get to contribute to a dynamic organization and collaborate with people I like and trust.” —Cheryl Bame
“This year, I was very excited to see that the LMA has made significant steps forward in celebrating diversity and adding even more diverse professionals to its leadership ranks!” —Dave Poston
“Roy, is it too much to say that your opening number at #LMA23 gave me LIFE?!?” —Laura Gassner Otting
And then I got this one: “LMA has a long way to go to get positive reactions from my team.” —Dave Bruns
I debated about including that last one, but you know what? All feedback is important feedback. I appreciate Dave and his candor. He cares. And that’s a wonderful thing.
I’ve been grateful for the opportunity this year to lead, and we welcome thoughts — good, bad, indifferent — about how we can continue to help LMA thrive and grow.
Don’t hesitate to reach out with any specificity that will enable actionable change.
Thank you to our leaders and volunteers who bring positivity, grace and hard work to this community. You are appreciated and loved. This community is only what we choose to make it, and you have made it grand indeed!
Love you,
Roy
President, 2023 LMA International Board of Directors
Roy E. Sexton Director of Marketing Clark Hill
REGISTRATION IS OPEN FOR LMA24 IApril 3-5 I San Diego
Thank you, Daniel Steinberg and Lawbrokr., for this very thoughtful piece on legal marketing and optimal strategic mix: “Law & Marketing Magazine.” Available to download here: https://www.lawbrokr.com/guides-and-resources
It’s a great roadmap for anyone assessing their efforts, building out a team, and detailing out short and long term plans. Very nicely done. And thanks for including this quote from yours truly:
“Branding is more than just a logo, color choices, or font. Branding is about the experience. And law firms are a collection of experiences: client, attorney, staff, talent acquisition, collaboration, and work product. Your clients are making an investment in you, so invest in them by clearly articulating what makes you unique and needed.”
Thanks for the shout out, Answering Legal: “As Roy Sexton, 2023 President of the Legal Marketing Association – LMA International said, ‘Be attuned to [AI tools], avail yourself of them, and work them into the brand and culture in a way that makes sense for you. But be smart enough to know how they work so you can integrate them in a way that doesn’t seem daunting.’”
Thank you, Nick Werker and Answering Legal! “Last month, Jacob Eidinger, Lee Ashby Watts, Nancy Leyes Myrland, Roy Sexton, Toni Toomer Wells and Nicholas Werker gathered at our Law Firm Summer Reboot Camp for a panel presentation called ‘A Discussion On The Future Of Legal Marketing With Leading Voices From The Community.’”
I hope at least once in everyone’s career they get to have a boss like this. It looks like we are about to launch into a duet of “Islands in the Stream.” But actually this was at the end of our #simplytogether22 Clark Hill firm retreat. My boss Susan Ahern (pictured here) told me how much she appreciated my contributions, how meaningful they were, and how important I was to her and to our work family. I said I felt the same about her. There may have been tears (mine … natch).
It’s a rare privilege to work with someone, let alone an organization, that celebrates you for your authentic self, letting you shine in ways meaningful to you. I have that at Clark Hill. Susan has encouraged and inspired me to be myself fully at all times, to center my talents around empathy and grace and compassion, to leverage the strategic “pause,” and to work harder and smarter than I ever have in my life. She’s elevated me and my work in ways I’d never thought possible. She’s been my ally and my advocate, and she’s helped me discover a higher standard for what I do.
Ask for more in life. You deserve it. And one day you’ll find you have the good fortune to have a Susan in your life too.
Thank you to my beloved colleague Maram Salaheldin, an epitome of intelligence and wit and kindness, for snapping this moment for posterity.
P.S. I think that “encore” behind us is prescient and apropos after this amazing event.
Thanks, Chase Williams and Ryan Klein of Market My Market and Legal Mastermind Podcast! Truly an honor to be included in this mid year recap alongside such fab folks …
“2022 In Review So Far features Chuki Obiyo , Brenda Pontiff , Tobi Millrood , Sarah Tetlow , [me! 😁] Roy Sexton, Steve Pockross , Russ Cersosimo Jr. , Juyoun Han , and Frans Johansson.”
EXCERPT: “Human interest is key to understanding the buyer, yet as Roy Sexton of Clark Hill Law believes, the journey is a two-way process. Buyers are increasingly interested in the firm’s culture and each person’s passion for individual causes. Putting himself in the client’s shoes, Sexton expands on this sentiment, ‘I see what your pitch materials look like, but what kind of people are you and do you care about the environment and your community, diversity and equity? They want to know that you’re decent human beings, on top of the fact that you’re a good lawyer. You should provide an authentic performance and tell people that you’re doing things that show your passions.’”
Charlotte writes, “Leading U.S. law firms are looking at pitching in an increasingly wider context and use automation and analytics to free up time to understand the buyer journey and bring more personality to pitches. Months of work is paying off today as we release Pinnacle’s review of ‘How Winners Win’ in North American law firms. It’s different. It’s inspiring. It’s insightful. It’s a glimpse into what firms, who are ahead of the curve do. Reading it, will be 20 minutes well (very well) spent.
“As always, getting ahead is only possible with a community wanting to do bigger and better – with people who will lead from the front, empower others through the benefit of knowledge and see the value of sharing. … Read, share, pass on to a colleague with as much love as I do and if you can spare 15 minutes to let me know what you thought about it, please drop me an email on charlotte.takacs@pinnacle-oa.com!”
