“My theatre background has been incredibly useful—from understanding an audience and landing a message to the finer points of production and project management.” A Life of Authenticity and Performance: Meet Roy Sexton and John Mola … St. John Neighbors Magazine March cover story

Thank you, St. John Neighbors’ publisher Diane Lee Jortner, writer Janet Woodward, and photographer Ginnie Wilsman Lange, for your kindness and for this cover story opportunity! You have been so lovely to work with, and we are incredibly honored to be featured in this way. Thank you for all you do for our community!

All professional photos by Ginnie Wilsman Lange.

A Life of Authenticity and Performance: Meet Roy Sexton and John Mola

By Janet Woodward

For Roy Sexton and his husband, John Mola, life in St. John is a beautiful blend of professional achievement, artistic passion, and a deep-seated commitment to authentic living. After moving to the community exactly one year ago, the couple has found more than just a house; they’ve found a neighborhood where they can truly be themselves.

 

A New Chapter in St. John

Roy and John’s journey to Northwest Indiana was sparked by Roy’s career. In late 2024, Roy was recruited to join Vedder law firm in Chicago as their Chief Marketing Officer. Seeking a location that offered easy access to the city while remaining close to family—Roy’s father, Don, lives in the Fort Wayne area—the couple set their sights on St. John.

They fell in love with their new home here for a somewhat unique reason: the previous owners were avid Star Trek fans. While the memorabilia didn’t come with the house, the “die was cast,” and they knew they had found their place.

In August 2025, John’s father passed away and they helped John’s mother also move into their neighborhood nearby, so the family can be close. 

“Our neighbors have been so welcoming,” Roy shares. “It’s a lovely community with people who are fun, genuinely care about each other, and aren’t afraid to be their authentic selves. That’s all we could want”.

 

From the Stage to the Boardroom

Roy’s professional path is as colorful as a Broadway playbill. A graduate of Wabash College with a double major in English and theatre, he also holds a master’s degree in theatre history and criticism from Ohio State. While he later earned an executive MBA from the University of Michigan, Roy credits his theatre background as the secret to his marketing success.

“My theatre background has been incredibly useful—from understanding an audience and landing a message to the finer points of production and project management,” he explains.

His career has spanned healthcare and law, leading to his current role as CMO at Vedder, where he recently oversaw a refreshed brand and website launch. Roy is also a respected leader in the Legal Marketing Association, serving as their international president in 2023.

 

A Commitment to Visibility

Roy’s leadership is deeply rooted in his lived experience as a member of the LGBTQ+ community. Growing up in Indiana as an only child, he didn’t always find meaningful acceptance. Today, he leads openly and authentically, believing that representation is “not symbolic—it is catalytic”.

His advocacy has not gone unnoticed. Roy was named a Notable LGBTQ+ Leader by Crain’s Detroit Business in 2021 and has been recognized on the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for three consecutive years. In 2024, he even hosted a digital interview series, All the World’s YOUR Stage, which focused on how embracing identity strengthens both performance and culture.

 

Life at Home: Pups, Cars, and Boy Bands

The Sexton-Mola household is shared with three beloved rescue dogs: 13-year-old black lab Duncan and two spunky Chihuahua-mixes, Hudson and Henry J. Roy notes the hilarious dynamic of the 7-pound Hudson lining up to howl alongside the 60-pound Duncan. Hudson is particularly attached to a “filthy and patched” stuffed mummy toy that he prizes above all else.

When they aren’t managing the “chorus” of rescue pups, Roy and John enjoy a few quirky hobbies. They are surprisingly dedicated fans of 98 Degrees, having attended so many concerts that the band members now recognize them by name.

John is the family’s resident car enthusiast. He once claimed to have the fastest PT Cruiser in North America and has recently restored Roy’s late mother’s 1994 forest green Pontiac Grand Am GT—affectionately known in the family as the “Dead Mother Car”. Roy’s mother, Susie Sexton, was a well-regarded columnist, and both she and Roy have published books of their work.

 

A Heart for the Neighborhood

Through the years they spent many summers making memories at DisneyWorld with John’s sister Lori and her children Gabby and Andrew.  Since Roy and John had never visited the resort when they were children, they insisted on taking the kids on every ride and attraction, even when the kids weren’t interested. Roy says they nearly missed an important dinner reservation at Crystal Palace by watching Carousel of Progress for 45 minutes.  

They also traveled to St. Augustine for a great vacation that they would like to repeat.

Roy and John are now focused on creating new traditions in St. John. From exploring local favorites in Crown Point and Valparaiso to simply chatting with neighbors, they feel they “won the lottery” with their new community.

“Thank you for your kindness and for welcoming us with such open arms,” Roy says to his neighbors. “Pulling up stakes and moving to a completely new area made us nervous, but everyone being so genuinely invested in getting to know us has meant more than I can properly express”.

Neighborly Note: Roy is still looking for his “theatre home” in the area. If any local theatre groups are looking for a “slightly over the hill singing actor,” be sure to give him a call!

With context, people feel connected and that they are part of something larger than themselves. Wabash Always Fights!

It’s always a thrill to find my name in our beautiful Wabash College alumni magazine. But THREE times?! I nearly fainted from joy.

Thank you, Kim Carter Johnson, for including my thoughts on how my alma mater influenced my perspectives on the importance of #community building. I continue to benefit greatly from the foundation Wabash provided me.

And to be pictured alongside my beloved Lambda Chi Alpha Fraternity brother, mentor, and friend Marc Nichols, when we both presented last year at the National LGBTQ+ Bar Association #LavenderLaw conference, is a lovely full circle moment for us both.

(Oh, how my late mom Susie Sexton adored Marc … I’ve told the story too many times how she marched up to him during freshman orientation when he was president of the house and inquired, “Can my son move in here right now?” 😅)

And thank you for the shout out for my Corp! Magazine recognition as one of their 2024 #MostValuableProfessionals in Michigan.

(Jennifer Deeb Kluge, I know I now live and work in Metro Chicago, but Metro Detroit will always be #home!)

My musings on community from the magazine:

“I learned at Wabash – through my fraternity, my faculty mentors, the theatre program – how collaboration and community were key to success and fulfillment. I’ve tried to expand those lessons learned in every professional and personal endeavor since. Most recently as international president of the Legal Marketing Association – LMA International, coming out of the pandemic that created pockets of isolation alongside self-discovery, it was crucial for me to lead with authenticity, humor, visibility, and quite frankly ubiquity. For our 4,000 members, I couldn’t be a leader that hid behind pre-packaged messaging, but one who shared the journey, warts and all. I guess that’s what I learned most at Wabash – be honest and let people see the mechanics behind decisions. With context, people feel connected and that they are part of something larger than themselves. It also doesn’t hurt to show up at the opening session of your annual conference at 8:30 am in the morning, wearing sequins head to toe, singing #BornThisWay, alongside drag queen #AthenaDion in front of 1200 screaming attendees … in Florida at the height of drag-phobia. Go big or go home!”

From DBusiness: Clark Hill Director of Marketing Roy Sexton Named to Outstanding 100 LGBTQ+ Executives Role Model List for 2024

Thank you, R.J. King, Tim Keenan, and DBusiness Magazine, for your consistent and kind support and for all you do for Southeast Michigan and Detroit.

Original article here.

Roy Sexton, director of marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024.

This is his second year in a row being recognized by the organization.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.null

“Roy Sexton leads Clark Hill PLC’s marketing, branding, and communications efforts. INvolve wrote. “In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion.

“Roy hosts the monthly Expert Webcast series “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

“I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row,” Sexton says. “People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early ‘00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From The Sun Times News: “These awards aren’t about the momentary personal ‘sugar rush’ of recognition.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Sun Times News!

Original article here.

Roy Sexton, Director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row being recognized by the organization.

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

About the recognition, Sexton observed, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late 90s and early 00s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

From Detroit Legal News: “People often fail to realize the importance of visibility and representation.” INvolve Outstanding 100 LGBTQ+ Executives Role Model List 2024

Thank you, Detroit Legal News’ Sheila Pursglove, Brian Cox, Brad Thompson, Tom Kirvan, and team for all this support you show our professional community. It means a lot.

Original article here.

Roy Sexton, director of Marketing at Clark Hill and 2024 International Immediate Past President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2024. This is his second year in a row that Sexton has been recognized by the organization. 

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton leads Clark Hill PLC’s marketing, branding and communications efforts. In 2024, Roy was named one of Corp! Magazine’s ‘Most Valuable Professionals in Michigan.’ He was listed in Crain’s Detroit’s ‘Notable LGBTQ in Business’ in 2021 and ‘Notable Leaders in Marketing’ in 2023. In 2022, Clark Hill’s marketing campaign received Best Marketing Campaign from Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, inclusion. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth, discussing the importance of inclusion, allyship, authenticity, personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions. In 2023, Roy was the international president of the 4,000-member Legal Marketing Association. Throughout his tenure, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. 

About the recognition, Sexton said, “I’m thrilled to have been named amongst these incredible LGBTQIA+ leaders for the second year in a row. People often fail to realize the importance of visibility and representation. These awards aren’t about the momentary personal ‘sugar rush’ of recognition. Rather they demonstrate to the business community the essential value of celebrating those willing – and brave enough – to integrate the personal and professional sides of their lives. And more importantly, to talk about it. As a young gay man in the late ‘90s and early 2000s, such a list would have given me far greater confidence that there would be a place for me in this world. I’m grateful – and hopeful – that I in turn can serve some small role in helping send that message to the LGBTQIA+ community today.”

Other honorees include David Hynam, Chief Executive, LV=; Dame Julia Hoggett, DBE, CEO, London Stock Exchange PLC; Jen Carter, Global Head of Technology at Google; David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation; Emily Hamilton, Vice-President Change, RS Group; Suresh Raj, Chief Growth Officer, McCann New York; Eugenio Pirri, Chief Executive Officer, Dorchester Collection; Travis Torrence, U.S. Head of Legal, Shell; Josh Graff, Managing Director for EMEA/LATAM and VP Enterprise Solutions Group, LinkedIn; and Robyn Grew, CEO, Man Group.

My mother the car …

File under: “search and rescue mission.” I remember when my mother Susie Duncan Sexton bought this Pontiac Grand Am in 1994. I believe it’s the only car in her lifetime that she ever got to special order brand new. She called it her “dead mother car” in her inimitable way.

Yes, she purchased it with cash from her inheritance from my grandmother‘s passing. And in some way, I guess it’s now my “dead mother car.” We are an irreverent family.

Anyway, at the time she really liked this style and she liked what she called its “ice skater butt.” She wanted it to have a spoiler, she wanted it to be green, and she wanted it to have a red stripe. Performance wasn’t necessarily of interest, although there are some side benefits to the package that came with those details.

I remember her also being very frustrated because the actual green she loved – army green – was available the following year, not in 1994 when she received this. She would always say, “damn my time.” Or one could argue she was always ahead of her time.

This car has sat unused for the better part of a decade, maybe two. It is exactly 30 years old now. I guess it’s a classic? It’s a weird feeling for me … and they got it in early October of that year, right around this time. Visiting me at college, having driven this to Crawfordsville, they were so excited about it.

John attended a 1980s/1990s Pontiac car event a few weeks back and suddenly decided it was time for us to make this our project. We both tend to personify inanimate objects – him cars, and me everything else. So there’s a lot of sentimental attachment here, and we look forward to giving this car a new lease on life. Thank you to my dad Don Sexton for letting us take this off his hands.

“The roots of all goodness lie in the soil of appreciation for goodness.” – Dalai Lama … National LGBTQ+ Bar Association’s #LavenderLaw conference ’24 + Legal Marketing Association ’25 international board slate #lmamkt #lma24

I had a remarkable couple of days in our nation’s capital, visiting our Clark Hill Washington D.C. office and presenting at the National LGBTQ+ Bar Association’s LavenderLaw conference on client value and personal/professional branding. Caught up with some old friends and made some new ones. Grateful for this profession and industry and firm, celebrating our diversity, encouraging our voices, and honoring us all.

More pics here.

Thank you to my Clark Hill colleagues Maram Salaheldin, Mark Ludwikowski, Sally Alghazali, Kelsey Christensen, Kendall Smardzewski, Taylor Tremont, Jennifer Cook, and more for their hospitality and kindness, excellent conversation and commiseration.

Kudos to my dear friend Angelica Crisi of Coston Consulting for organizing such a remarkable panel, facilitating so beautifully, and treating us to an epic Italian dinner. She is a true gem. And not just because she titled our panel after one of my favorite Janet Jackson songs “What have you done for me lately?”

Catching up with my Wabash College Lambda Chi Alpha Fraternity brother Marc Nichols in person for the first time in 30+ years (I think?) will be a memory I will treasure a very, very long time. His panel on board governance was required viewing for anybody in this space. Exceptionally well done.

Running into the ever fabulous Lee Ashby Rogers on the career fair floor was an unexpected and delightful surprise. She means the world to me.

And lovely seeing former colleague Elizabeth C. Jeffries who is really lighting the world on fire not to mention meeting her original gay (OG!) “uncle”/mentor Michael R. Komo, Esq. Truly a delightful individual, and I’m sorry he and I didn’t get more time to chat.

Feeling so grateful. ✈️🌈💕

Kudos to these remarkable leaders on their continued journey – Legal Marketing Association – LMA International members please take a moment to review and ratify this slate here: President-Elect Rachel Shields Williams, Treasurer Elect Jessica Haarsgaard, Secretary Diana Lauritson, RLC Chair Morgan MacLeod, Member-at-Large Jessica Aries, and Member-at-Large Amber Bollman. Collectively, these humans have already had such an incredible and positive impact on our profession and industry, and I, for one, can’t wait to see where they take things next!

As immediate past international president of LMA, it has been one of my great honors to help shepherd the nominations process this year, and I want to give special thanks to our 2024 LMA International Nominating Committee for all of their hard work, dedication, insight, and heart: David Ackert, Terra Davis, Emily Schweitzer Hillman, Brenda Plowman, Kate Shipham, and Arthur Uratani. And kudos to LMA CEO Ashley Stenger and LMA Client Operations and Project Management Senior Coordinator Jennifer Weigand for their exceptional support throughout this process. You all should be so proud of the work you’ve done here.

And last but not least, thank you to EVERYONE who expressed interest in these roles and who took time (they likely didn’t have!) to complete the application and interview process. Your commitment and your contributions to LMA are appreciated greatly, and I am personally thankful for all you’ve done and continue to do.

“It’s not helpful. It’s actually debilitating.” INvolve – The Inclusion People #Pride 2024: Debunking misconceptions.

From INvolve – The Inclusion People: “Can you recognize myths and misconceptions from reality? 💡 For Pride Month 2024, we spoke to three of our 2023 Outstanding Role Models who debunked some misconceptions and myths about LGBTQ+ communities. Hear what they have to say here.

Hear from: Roy Sexton, Director of Marketing, Clark Hill; Joelle Archer, Vice-President Research Creative Suite, Morgan Stanley; Deon Pillay CMgr MCMI, Head of Marketing Technology Enablement and Governance, Legal & General Investment Management (LGIM) … who are using this space to debunk misconceptions.

“Allies – you are crucial for change. Take on board the learnings that these Role Models are sharing and consider how you can best avoid slipping into biases, or perpetuating misconceptions and also how you can leverage your power, influence and platform to support and elevate your LGBTQ+ colleagues.”

View here.

TRANSCRIPT for my contribution: So for me, at least in my lived experience the last few years where I’ve had some increasingly visible leadership roles, it’s that well-meaning allies think I am open to unsolicited advice.

Truth of the matter is, it has taken me 51 years to get to the place of authenticity, where I feel comfortable in my own skin, and when allies come forward and try to manage me for style, offering me points on how I dress, or how I speak or how I use social media or how visible I am …

It’s not helpful. It’s actually debilitating.

What we really want is support on substantive issues and opportunities where we can be present with our authentic selves.

So if you are thinking that as a gay man, I’m interested in your advice on how to dress for success?

I’m not.

Summertime madness … join me for Answering Legal’s “Law Firm Summer Reboot Camp”

I will be appearing for the second year in a row at Answering Legal’s virtual Law Firm Summer Reboot Camp!

Secure your ticket here.

Register for the camp and you’ll gain access to 18 live panel conversations and six live podcast recordings this July and August.

ANSWERING LEGAL PRESENTS: Law Firm Summer Reboot Camp

Come join us at our 3rd annual Law Firm Summer Reboot camp! This year’s camp, which remains completely virtual, is expanding to two weeks. We’ll be hosting panels from July 23rd thru July 26th, then again from August 13th thru August 16th.

By signing up for our camp, attendees will gain access to 18 live panel conversations and six live podcast recordings, in which they’ll receive expert advice on reinventing their practice for the final stretch of 2024 and beyond.

This year’s camp will cover a wide variety of different topics!

July 23rd and August 13th will feature legal tech discussions.

July 24th and August 14th will feature legal marketing discussions.

July 25th and August 15th will feature law office management discussions.

July 26th and August 16th will focus on a variety of different topics, with special guest hosts.

All camp attendees will get to follow our live conversations virtually, and can submit questions for guest panelists via chat. Once registered, you’ll receive email reminders of when camp conversations are set to begin.

As the weather heats up, we’ll be gradually announcing the special guests who will be joining us virtually at summer bootcamp.

While you wait, check out some videos from last summer’s camp.

9Sail’s “Tip of the Law” podcast – “Harnessing Strategic Focus in Legal Marketing” with host Joe Giovannoli and guest yours truly … #lma24 #lmamkt

Thank you, 9Sail and Joe Giovannoli! Appreciate all you do for our profession and our community …

Join us on the latest episode of the Tip of the Law podcast, where host Joe Giovannoli sits down with Roy Sexton, Director of Marketing at Clark Hill and past president of the Legal Marketing Association – LMA International board. Discover how Roy’s unique journey from English major, theater practitioner, and healthcare exec to legal marketing has shaped his innovative approach.

In this episode, Roy shares invaluable insights on:

🔹 Strategic focus in legal marketing
🔹 Building expertise and credibility
🔹 The importance of internal support and storytelling

Don’t miss out on Roy’s expert tips to elevate your legal marketing strategies and drive meaningful results.

Listen here.

Full episode description …

On a recent episode of the Tip of the Law podcast, host Joe Giovannoli was joined by legal marketer Roy Sexton, Director of Marketing at Clark Hill Law and past president of the Legal Marketing Association. Roy has decades of experience in the legal marketing field and offered some invaluable insights into how firms can maximize their efforts. 

One key takeaway was the importance of strategic focus. Roy emphasized that firms need to analyze their data and prioritize the practice areas that have the highest revenue potential, rather than trying to please every attorney equally. Marketing dollars and resources are best spent amplifying the messaging around top revenue generators. 

Roy also stressed the importance of attorneys establishing themselves as subject matter experts. By publishing content that builds expertise in their specialty fields, attorneys can signal to potential clients the areas a firm specializes in. This includes posting about events, speaking engagements, and podcast appearances on platforms like LinkedIn. Not only that, but by promoting podcast clips and interviews on social media, the attorneys perpetuate the marketing cycle and raise awareness for all parties.

When it comes to content, Roy said repetition, focus, and quality are often where firms fall short. Firms must consistently repeat high-quality messages around a select few priority topics to truly make an impact. Another best practice- and Roy’s takeaway tip for legal marketers- is creating a weekly digest highlighting recent marketing activities and efforts. This engages the internal team while giving marketers newsworthy content.

Overall, Roy provided many thought-provoking insights that firms can apply to strengthen their strategies. By analyzing data, prioritizing key areas, empowering attorneys as experts, and optimizing efforts, firms can maximize the impact of their marketing investments. 

Key takeaways:

  1. Law firms should strategically focus their marketing efforts and resources on the practice areas that have the highest revenue potential rather than trying to please all attorneys equally. 
  2. Attorneys can build expertise and credibility by publishing content on their own profiles that establishes them as subject matter experts in their fields of practice.
  3. Law firms need to incorporate repetition, focus, and strategy into their marketing plans in order to achieve success. 
  4. Creating a weekly digest of marketing activities is an effective way for marketers to keep the internal firm updated on efforts while also giving them content to engage with.