From INvolve – The Inclusion People: “Can you recognize myths and misconceptions from reality? 💡 For Pride Month 2024, we spoke to three of our 2023 Outstanding Role Models who debunked some misconceptions and myths about LGBTQ+ communities. Hear what they have to say here.
“Hear from: Roy Sexton, Director of Marketing, Clark Hill; Joelle Archer, Vice-President Research Creative Suite, Morgan Stanley; Deon Pillay CMgr MCMI, Head of Marketing Technology Enablement and Governance, Legal & General Investment Management (LGIM) … who are using this space to debunk misconceptions.
“Allies – you are crucial for change. Take on board the learnings that these Role Models are sharing and consider how you can best avoid slipping into biases, or perpetuating misconceptions and also how you can leverage your power, influence and platform to support and elevate your LGBTQ+ colleagues.”
TRANSCRIPT for my contribution: So for me, at least in my lived experience the last few years where I’ve had some increasingly visible leadership roles, it’s that well-meaning allies think I am open to unsolicited advice.
Truth of the matter is, it has taken me 51 years to get to the place of authenticity, where I feel comfortable in my own skin, and when allies come forward and try to manage me for style, offering me points on how I dress, or how I speak or how I use social media or how visible I am …
It’s not helpful. It’s actually debilitating.
What we really want is support on substantive issues and opportunities where we can be present with our authentic selves.
So if you are thinking that as a gay man, I’m interested in your advice on how to dress for success?
Thank you to producer Anna Spektor for her loving support and to friend (and our next guest!) Brenda Pontiff for connecting me with the divine Tim Duffy, CMT!
What is that old joke? “How do you get to Carnegie Hall? Practice, practice, PRACTICE!” On this episode, we discuss a different kind of practice but one no less applicable to the business world: how meditation can enhance mindfulness and yield personal and professional success.
Guest Tim Duffy and host Roy Sexton unpack the career pivot Tim has taken to leverage his personal discoveries in this arena to help business leaders worldwide. Roy, being an avowed entertainment geek and fanboy, will no doubt ask Tim to talk about his career journey in Hollywood, what he learned from those experiences, and how his successful navigation of the entertainment industry now informs his coaching and consulting work.
Recently featured as a speaker at the iconic Netflix is a Joke Fest and the Hollywood and Mind Summit, Tim is a two-time Emmy-winner, an advanced meditation practitioner and a Mindfulness-based Executive Coach. His unique background in Behavioral Psychology paired with his wildly successful career as a Fortune 500 Executive and two-time startup Founder fuels his work with executives, performers and organizations.
Tim writes, “In 2010, I launched MTV Networks’ first Mindfulness Program and immediately became enamored with helping businesses harness the power of their greatest asset: people! During the next 13 years, I trained high-level executives throughout corporate America at companies like Amazon, Endeavor Agency, Netflix, AirBnB, and more, while implementing the same techniques and insights in my ‘other life.’ … In 2013, I launched my first startup, Ugly Brother Studios, which became widely known as one of the premier Food & Travel production companies in Entertainment. During this time, I created, sold, produced, and directed over 12 series, garnering nine Emmy Nominations, two life-changing wins, and four James Beard Award Nominations. … Through mindfulness and meditation, I’ve learned how to be truly alive to these people and to my own body and mind. Alive to the births of my children, the struggles of business, the joy of winning awards, the challenges of divorce, the loss of my father, the bliss of falling in love and, like us all, a freakin’ pandemic.”
Two of my Jiminy Cricket guardian angels – Liz Sobe and Laura Gassner Otting – just ran into each other at the train station! Hijinks ensued.
We live in interesting, sometimes exhilarating, often sad times. You might ask why am I sharing this image? There is a point here. And it’s not to garner sympathy. You might also ask why do I put myself through this? I’ve developed a pretty thick skin the last couple of years, and I’m quite proud of that honestly.
But I sometimes hear – and recently did – that we’ve come so far, and the world has changed, so how much visibility is really still needed? I would simply point your attention to these reactions to my Facebook post of this interview. Now I have a public profile, on purpose, and most of these are reactions from people I do not know. And I’m fine with that.
More than half of the 127 reactions have an angry or a laughing or a crying emoji, perhaps in some kind of judgment. These are exactly the people I want to reach. These are people who need to remember our common humanity. And the price of admission for me is that they get to believe they are mocking me from behind a cell phone screen or computer monitor.
They aren’t. They are merely shining a light on how much work we have yet to do.
P.S. File under bittersweet but optimistic joy … just wrapped my last in person meeting on the Legal Marketing Association – LMA International board. I still have six months ahead yet to serve, but in the spirit of fiscal responsibility and keeping resources directed to member value, we will have virtual meetings the rest of 2024.
The past two days have been incredible as President Kevin Iredell and CEO Ashley Stenger alongside incomparable Jonathan Lurie navigated us through robust and inspiring strategic planning conversations. The future is bright indeed with the marvelous, collaborative, forward thinking, kind group of talented humans on this board. It was lovely catching up, commiserating, thinking among friends old and new.
Excited to see where the road takes LMA and grateful I’ve gotten to be some small part of this journey the past five years. Onward and upward!
Oh my goodness, Idan Nishlis, Lee Saunders, Nishlis Legal Marketing, thank you for this lovely opportunity to tell a bit about my journey as a gay man in this industry. This absolutely made my day. Love you and grateful for your leadership and all you give our community. 🌈💕
“As part of Pride month we have been interviewing key figures in the legal industry for our series ‘Talking Pride with…’
“We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association – LMA International (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).
“‘I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.’
“Read more about how being true to oneself can lead to professional success and how law firms are evolving to embrace inclusivity.”
As part of Pride month we have been interviewing key figures in the legal industry for our series “Talking Pride with…”
We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).
How – if at all – has your identity shaped or influenced your career choices?
Whether from being a member of the LGBTQ+ community or being an only child or some intersection of both, I’ve always been willing to take risks. This world imposes unnecessary limits on us based on identity, and when faced with that, I always feel some peculiar urge to prove everyone wrong. I had an executive coach once who laughingly said I seemed willing to put myself in harm’s way (career-wise) just to see what might happen. Lol.
I had spent the better part of a decade in healthcare and found myself getting bored with it, so I just threw my résumé out there and was hired by my first firm in 2011. The managing partner at the time was running for Congress and wanted someone to step in and pick up the marketing responsibilities he had so ably carried. I didn’t realize I was taking a risk making such a dramatic career pivot, but I’m incredibly glad that I did.
This has been such a rewarding industry to support, and being part of the Legal Marketing Association community and being embraced by it so fully gave me a sense of self and confidence that I don’t know that I had had previously.
What were your expectations of the law as a member of the LGBTQ+ community? Did you have any specific preconceptions, fears, or concerns and how has that turned out in reality?
Given what might be perceived as career recklessness on my part, I don’t know that I had any preconceived notions when I joined this industry in 2011. I mean, much like healthcare, I presumed there would be an element of keeping focus on the work first and foremost with identity/authenticity being secondary.
I’ve always felt differently about that presumption and have tried to flip it on its head wherever I worked. I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.
And honestly, I think I was refreshingly surprised by the firms where I’ve had the privilege to work. Yes, there has always been an element of keeping a professional polish on everything, but I have also found in law, a great joy in celebrating our own quirks and eccentricities and differences. I feel like that’s where the marketing magic really lies. And thereby one can execute some really fascinating storytelling to promote one’s chosen organization.
Much is made of Diversity, Equality and Inclusion (DEI) these days and its role in law, how active are you / your law firm in this area?
I’m really thrilled by our leadership in this arena. Our CEO John Hensien and leadership team more broadly have such a visible commitment in this space. We have dedicated resource groups to support everyone in the firm, attorneys and staff.
And we have made a concerted effort to weave DEI education into all of our external marketing messaging. The firm rolled out allyship training firm wide in the last couple of years, requiring all to attend. The conversations were robust and thoughtful and energizing. We have pursued and achieved Mansfield certification multiple years in a row, and our DEI videos and external content have received hundreds of thousands of views. The team I am privileged to lead has been involved in all of these efforts at various levels, in partnership with our fantastic HR team and other operational leaders. It is very gratifying.
And, of course, in my leadership role last year as president of the Legal Marketing Association, I put this issue front and center in all of my communications. And I may have brought a drag queen on stage in Florida at 8:30 in the morning just to make a point. 😊 I was honored to be recognized for these efforts by INvolve People as one of their top 100 LGBTQ executives worldwide last year.
This all sounds very self-aggrandizing to type, but the real point of it all at this stage of my life is to be the visible example I would have appreciated at earlier points in my career. If I can show people that being myself – my weird and happy and quirky self – yields success, while celebrating the joyous life I have with my husband and our rescue dogs, then I feel like I can make some small difference.
How do you feel law firms are generally today on this topic and what work remains to be done?
I think we have come a long way, and I encourage the industry to keep the courage of its convictions. I have been cautiously optimistic/pleased this Pride month (so far) as I feared firms might walk back visible messaging in light of the cultural pushback that we saw last year that caused some consumer facing companies to walk back their visible advocacy efforts.
It feels as though the industry has in fact, stayed the course, on the balance, and I would encourage those midsized and smaller firms that might still be on the fence about making visible declarations of inclusion to realize the world is evolving, clients are evolving, talent is evolving, and the future will be an inclusive one. Not an exclusive one.
Roy Sexton, Director of Marketing, Clark Hill and Past President of the Legal Marketing Association (LMA).
Founded in 1890, Clark Hill is an international law firm with 700 attorneys in over 25 offices in the U.S., Ireland and Mexico.
Thank you to Scott Lawrence and Gittings Global for this snazzy new headshot
Enjoy “Another openin’, Another show” – How a Life in Theatre Makes Good Business Sense, the latest episode of “All the World’s YOUR Stage” on Expert Webcast … On this episode, guest Lauren M. London and host Roy Sexton commiserate on how a life in theatre has informed their respective career arcs; what it is like to be a community minded entrepreneur in the arts world; the intersection of professional services, law, and audience building; and how the magic of storytelling and narrative can drive personal and professional success to achieve business outcomes.
Lauren London graduated from Brown University in 1998 with an Sc.B., with honors in Psychology. She attained her law degree from the University of Wisconsin-Madison in 2002, and later completed a judicial clerkship with the Honorable Raymond M. Kethledge of the U.S. Court of Appeals for the Sixth Circuit. She has practiced law in Michigan for over 20 years, and presently serves as the General Counsel at Eastern Michigan University, a position she’s held since 2018.
She joined Eastern in 2013 as its sole Associate General Counsel, having previously worked as Assistant General Counsel for Bosch USA in Farmington Hills, Michigan, focusing on commercial law, contract negotiation, product liability, antitrust, and civil litigation. She began her legal career as a litigator and appellate specialist with the Dykema law firm. Working in the firm’s Ann Arbor, Detroit, and Bloomfield Hills offices, she gained significant experience in the areas of civil appeals, constitutional law, and litigation. Lauren has lectured extensively on the First Amendment, speaking to students, faculty, and staff at EMU and in the surrounding community. She is an active member of a number of professional associations, including the National Association of College and University Attorneys.
For the past 13 years, alongside her legal career, Lauren has also served as President and now Executive Director of The Penny Seats Theatre Company, an Ann Arbor-based non-profit professional theater. She co-founded the company in 2010 with a group of friends (among them, one Roy Sexton!) The Penny Seats produces 3-4 mainstage shows per year and provides paid work to numerous Michigan-based artists and designers. Lauren lives in Ann Arbor with her husband, Zach, and their two children.
Thank you, Anna Spektor, for your loving production, friendship, and kindness!
Plus shout outs in the show to Nina and Bob Schwartz, Susie and Don Sexton, Elissa Altman, Tim Duffy.
Register for the camp and you’ll gain access to 18 live panel conversations and six live podcast recordings this July and August.
ANSWERING LEGAL PRESENTS: Law Firm Summer Reboot Camp
Come join us at our 3rd annual Law Firm Summer Reboot camp! This year’s camp, which remains completely virtual, is expanding to two weeks. We’ll be hosting panels from July 23rd thru July 26th, then again from August 13th thru August 16th.
By signing up for our camp, attendees will gain access to 18 live panel conversations and six live podcast recordings, in which they’ll receive expert advice on reinventing their practice for the final stretch of 2024 and beyond.
This year’s camp will cover a wide variety of different topics!
July 23rd and August 13th will feature legal tech discussions.
July 24th and August 14th will feature legal marketing discussions.
July 25th and August 15th will feature law office management discussions.
July 26th and August 16th will focus on a variety of different topics, with special guest hosts.
All camp attendees will get to follow our live conversations virtually, and can submit questions for guest panelists via chat. Once registered, you’ll receive email reminders of when camp conversations are set to begin.
As the weather heats up, we’ll be gradually announcing the special guests who will be joining us virtually at summer bootcamp.
Thank you, 9Sail and Joe Giovannoli! Appreciate all you do for our profession and our community …
Join us on the latest episode of the Tip of the Law podcast, where host Joe Giovannoli sits down with Roy Sexton, Director of Marketing at Clark Hill and past president of the Legal Marketing Association – LMA International board. Discover how Roy’s unique journey from English major, theater practitioner, and healthcare exec to legal marketing has shaped his innovative approach.
In this episode, Roy shares invaluable insights on:
🔹 Strategic focus in legal marketing 🔹 Building expertise and credibility 🔹 The importance of internal support and storytelling
Don’t miss out on Roy’s expert tips to elevate your legal marketing strategies and drive meaningful results.
One key takeaway was the importance of strategic focus. Roy emphasized that firms need to analyze their data and prioritize the practice areas that have the highest revenue potential, rather than trying to please every attorney equally. Marketing dollars and resources are best spent amplifying the messaging around top revenue generators.
Roy also stressed the importance of attorneys establishing themselves as subject matter experts. By publishing content that builds expertise in their specialty fields, attorneys can signal to potential clients the areas a firm specializes in. This includes posting about events, speaking engagements, and podcast appearances on platforms like LinkedIn. Not only that, but by promoting podcast clips and interviews on social media, the attorneys perpetuate the marketing cycle and raise awareness for all parties.
When it comes to content, Roy said repetition, focus, and quality are often where firms fall short. Firms must consistently repeat high-quality messages around a select few priority topics to truly make an impact. Another best practice- and Roy’s takeaway tip for legal marketers- is creating a weekly digest highlighting recent marketing activities and efforts. This engages the internal team while giving marketers newsworthy content.
Overall, Roy provided many thought-provoking insights that firms can apply to strengthen their strategies. By analyzing data, prioritizing key areas, empowering attorneys as experts, and optimizing efforts, firms can maximize the impact of their marketing investments.
Key takeaways:
Law firms should strategically focus their marketing efforts and resources on the practice areas that have the highest revenue potential rather than trying to please all attorneys equally.
Attorneys can build expertise and credibility by publishing content on their own profiles that establishes them as subject matter experts in their fields of practice.
Law firms need to incorporate repetition, focus, and strategy into their marketing plans in order to achieve success.
Creating a weekly digest of marketing activities is an effective way for marketers to keep the internal firm updated on efforts while also giving them content to engage with.
“The latest in The BD Ladder’s quickfire views of the Business Development and Marketing Leaders series features Roy Sexton, Director of Marketing at Clark Hill Law, and International Past President of the Legal Marketing Association – LMA International.
“Find out what led Roy into a career in legal BD and marketing, how he stays on top of upcoming trends, and what he thinks is key to a successful career in marketing and BD within legal and professional services.
“Learn from Roy how to find that ‘Memorable moment.’
“This is one episode you won’t want to miss!”
P.S. Thank you, Ryan Koral and Tell Studios, for this lovely case study on our work together for Clark Hill …
Journey to Triumph: Clark Hill’s Award-Winning Re-Branding Campaign
This is how we crafted compelling videos that vividly showcased and amplified the rebrand of one of the nation’s leading law firms, driving vast engagement and clinching industry accolades.
Overview
Enter the world of Clark Hill: a dynamic international team of legal advisors with a singular mission – to drive transformative growth for businesses. With a sprawling presence across 27 global offices and a formidable team of over 700 attorneys, Clark Hill stood at a pivotal juncture. Their challenge? To craft a brand message that resonated with their rich culture and showcased their revamped, sleek brand identity. The answer? Video, and a partnership with Tell Studios.
The Challenge
Rapid growth and expansion brought Clark Hill to a unique challenge: How to unify the diverse narratives of its expansive team into a cohesive brand story? The complexities of the COVID-19 era further underscored the need for a solution that transcended geographical boundaries, echoing the unified voice and values of Clark Hill’s global family.
The Solution
Teaming up with Tell Studios proved transformative. Together, they birthed a series of videos, each narrating a distinct facet of Clark Hill’s rebranding journey. From brand announcements to heartfelt testimonials and industry-specific spotlights, every video was a mosaic piece of Clark Hill’s renewed identity. The process was marked by collaboration, warmth, and a commitment to ensuring every attorney felt seen, heard, and valued.
The Results
The numbers were nothing short of spectacular:
A staggering 500,000 views in year one, soaring to 750,000 by year two. 📈
Social media reach catapulted from 7 million to a jaw-dropping 12 million, with engagement rates skyrocketing by 69%. 🤯
But the crowning glory? Clark Hill clinched the 2023 Managing Partners’ Forum Marketing Excellence Award.🏆
“Clark Hill was a standout in this category. Their ‘Simply Smarter’ rebrand and engagement campaign was a masterclass in strategic brand deployment, reflecting the very DNA of the firm’s people.”
Beyond accolades, the campaign enriched Clark Hill internally:
1️⃣ Attorneys radiated with renewed confidence, poised to engage with clients. 2️⃣ The videos served as conduits, expanding the client base. 3️⃣ A palpable sense of pride and morale upliftment resonated within the Clark Hill community.
Conclusion
Clark Hill’s collaboration with Tell Studios wasn’t just about creating videos; it was about weaving a narrative of transformation, connection, and legacy.
View here (free login/registration may be required).
Thank you, Anna Spektor and Expert Webcast for the opportunity. We offer words of condolence to Nancy Slome’s family in the opening. And shout outs to previous guests Jay Harrington and Laura Gassner Otting throughout the interview.
In this episode, Roy Sexton and Kacy Fleming unpack the formula for workplace engagement. Spoiler alert: it centers around authenticity and empathy. There are five core concepts involved: investing in leaders, recognition through a feedback loop, empowerment and autonomy, purpose and mattering, and career growth and development.
Kacy Fleming is an award-winning well-being strategist and life-coach, with a Master’s in Organizational Psychology and a passion for building cultures where individuals feel safe and have space to grow and thrive. Having moved from traditional marketing leadership roles to Head of Global Well-being for a Fortune 500 organization—she has gained invaluable first-hand experience driving change throughout complex corporate hierarchies.
In her article “How to Keep Employees Engaged: The 8.8 Trillion Dollar Question” for ThriveGlobal, Kacy writes, “There are a litany of factors that have been shown to improve employee engagement and performance, including autonomy. Over-indexing on where people work appears to have a negative effect on both organizational commitment and productivity. While there is much more research to come on employee engagement in distributed work, organizations must remember that what we reward gets repeated. Recognition and promotion belong to the people who help achieve company outcomes in a way that enhances culture, not those who log the most hours in-office or at the bar after work.”
Kacy has won multiple awards for her work in corporate well-being. She has built strategy for large global employers with populations working in a wide variety of work settings. From traditional knowledge work to the frontline, she has launched, co-designed, and deployed well-being strategies and solutions from the ground up. Her approach is guided not only by 20 years of practical experience working in some of the largest biopharmaceutical companies, but also from her academic research and writing.
Kacy is a sought after speaker and writer. Her TEDx talk on “The Limitlessness of Flexible Work,” was based on her master’s thesis. She has spoken for the Business Group on Health, MH Work Life, Randstad USA, and Wellbeing at Work and has appeared on numerous global podcasts. Kacy is the author of articles on hot topics in the workplace ranging from menopause and mid-life transitions to flexible work, humane leadership, and the key to employee engagement. Kacy loves to share top tips earned from her two decades of experience working in a variety of leadership roles. Learn more about Kacy at https://kacyfleming.com/
“It takes work to become an evolved person.” – eToro CEO Lule Demmissie in her revelatory, authentic, moving speech from last night’s INvolve People Gala.
Last year I had one of the honors of my life being named to INvolve – The Inclusion People’s OutStanding LGBTQIA+ Executives list. And last night we celebrated. To say it was an iconic evening would be an understatement. (The TIME 100 were being feted in the same building, and I learned too late that my beloved Kylie Minogue was just a few floors down. That is probably for the best! For her sake. Lol.)
Thank you to INvolve CEO Suki Sandhu OBE for all he has done to create genuine inclusion in this world. His leadership is exemplary. And our gratitude to Deutsche Bank and fellow honoree Jon Tilli for being such gracious and generous hosts. Emcee Peppermint knocked it out of the park, and her fireside chat with fashion designer and “Real Housewives of New York” Jenna Lyons was truly inspiring.
I met some incredible new pals, and feel honored to have been among their presence: fellow Michigander Dow’s Trevor Ewers, another fellow Michigander Luminar Technologies’ Steven Del Gaizo, Verizon’s Kimmah Dozier (she/her), Komatsu’s Iris Wilson-Farley, eToro’s Lule D., Butterfield Group’s Karim Chowdhury MSc Chartered FCSI, EY’s Najiyah Chowdhury ACA, SafePlace International’s Maggie Lower 🏳️🌈 and Rachael LeClear, INFEMNITY Productions LLC’s Nina Kennedy, and Trans Formative Schools’ Alaina Daniels, and so many others whose names will occur to me, no doubt, throughout the rest of the weekend. Lol.
Thank you to Clark Hill and my amazing and kind colleagues Susan Ahern , Linda Watson , and Kathleen Sullivan for their support of my personal leadership journey as well as everything they do to champion inclusion at our wonderful firm. Thank you also to newsPRos’ Jaime Baum for her support in this recognition, and for the joy she brings every day to this work. Thank you to beautiful pal Maria Fracassa Dwyer for the fashion advice, and Amazon for supplying my couture. 😅🌈 ✨
