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“I believe when we can be our authentic selves, we are free and comfortable to do our best work.” Nishlis Legal Marketing’s “Talking Pride with …” ME!

17 June 2024

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Oh my goodness, Idan Nishlis, Lee Saunders, Nishlis Legal Marketing, thank you for this lovely opportunity to tell a bit about my journey as a gay man in this industry. This absolutely made my day. Love you and grateful for your leadership and all you give our community. 🌈💕

“As part of Pride month we have been interviewing key figures in the legal industry for our series ‘Talking Pride with…’

“We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association – LMA International (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).

“‘I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.’

“Read more about how being true to oneself can lead to professional success and how law firms are evolving to embrace inclusivity.”

Full interview …

Talking Pride with… Roy Sexton

By Lee Saunders|June 17th, 2024

As part of Pride month we have been interviewing key figures in the legal industry for our series “Talking Pride with…”

We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).

How – if at all – has your identity shaped or influenced your career choices? 

Whether from being a member of the LGBTQ+ community or being an only child or some intersection of both, I’ve always been willing to take risks. This world imposes unnecessary limits on us based on identity, and when faced with that, I always feel some peculiar urge to prove everyone wrong. I had an executive coach once who laughingly said I seemed willing to put myself in harm’s way (career-wise) just to see what might happen. Lol.


I had spent the better part of a decade in healthcare and found myself getting bored with it, so I just threw my résumé out there and was hired by my first firm in 2011. The managing partner at the time was running for Congress and wanted someone to step in and pick up the marketing responsibilities he had so ably carried.  I didn’t realize I was taking a risk making such a dramatic career pivot, but I’m incredibly glad that I did. 

This has been such a rewarding industry to support, and being part of the Legal Marketing Association community and being embraced by it so fully gave me a sense of self and confidence that I don’t know that I had had previously. 


What were your expectations of the law as a member of the LGBTQ+ community? Did you have any specific preconceptions, fears, or concerns and how has that turned out in reality?

Given what might be perceived as career recklessness on my part, I don’t know that I had any preconceived notions when I joined this industry in 2011. I mean, much like healthcare, I presumed there would be an element of keeping focus on the work first and foremost with identity/authenticity being secondary. 

I’ve always felt differently about that presumption and have tried to flip it on its head wherever I worked. I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.  

And honestly, I think I was refreshingly surprised by the firms where I’ve had the privilege to work. Yes, there has always been an element of keeping a professional polish on everything, but I have also found in law, a great joy in celebrating our own quirks and eccentricities and differences. I feel like that’s where the marketing magic really lies. And thereby one can execute some really fascinating storytelling to promote one’s chosen organization. 


Much is made of Diversity, Equality and Inclusion (DEI) these days and its role in law, how active are you / your law firm in this area?

I’m really thrilled by our leadership in this arena. Our CEO John Hensien and leadership team more broadly have such a visible commitment in this space. We have dedicated resource groups to support everyone in the firm, attorneys and staff. 

And we have made a concerted effort to weave DEI education into all of our external marketing messaging. The firm rolled out allyship training firm wide in the last couple of years, requiring all to attend. The conversations were robust and thoughtful and energizing. We have pursued and achieved Mansfield certification multiple years in a row, and our DEI videos and external content have received hundreds of thousands of views. 
The team I am privileged to lead has been involved in all of these efforts at various levels, in partnership with our fantastic HR team and other operational leaders. It is very gratifying. 


And, of course, in my leadership role last year as president of the Legal Marketing Association,  I put this issue front and center in all of my communications. And I may have brought a drag queen on stage in Florida at 8:30 in the morning just to make a point. 😊 I was honored to be recognized for these efforts by INvolve People as one of their top 100 LGBTQ executives worldwide last year.

This all sounds very self-aggrandizing to type, but the real point of it all at this stage of my life is to be the visible example I would have appreciated at earlier points in my career. If I can show people that being myself – my weird and happy and quirky self – yields success, while celebrating the joyous life I have with my husband and our rescue dogs, then I feel like I can make some small difference.

How do you feel law firms are generally today on this topic and what work remains to be done?

I think we have come a long way, and I encourage the industry to keep the courage of its convictions. I have been cautiously optimistic/pleased this Pride month (so far) as I feared firms might walk back visible messaging in light of the cultural pushback that we saw last year that caused some consumer facing companies to walk back their visible advocacy efforts. 

It feels as though the industry has in fact, stayed the course, on the balance, and I would encourage those midsized and smaller firms that might still be on the fence about making visible declarations of inclusion to realize the world is evolving, clients are evolving, talent is evolving, and the future will be an inclusive one. Not an exclusive one.

Roy Sexton, Director of Marketing, Clark Hill and Past President of the Legal Marketing Association (LMA). 

Founded in 1890, Clark Hill is an international law firm with 700 attorneys in over 25 offices in the U.S., Ireland and Mexico.

Thank you to Scott Lawrence and Gittings Global for this snazzy new headshot

Latest episode of “All the World’s YOUR Stage” on Expert Webcast: “Another openin’, Another show” – How a Life in Theatre Makes Good Business Sense … with guest Lauren London of Eastern Michigan University and The Penny Seats Theatre Company

10 June 2024

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Enjoy “Another openin’, Another show” – How a Life in Theatre Makes Good Business Sense, the latest episode of “All the World’s YOUR Stage” on Expert Webcast … On this episode, guest Lauren M. London and host Roy Sexton commiserate on how a life in theatre has informed their respective career arcs; what it is like to be a community minded entrepreneur in the arts world; the intersection of professional services, law, and audience building; and how the magic of storytelling and narrative can drive personal and professional success to achieve business outcomes.

Excerpt above – full episode here

Lauren London graduated from Brown University in 1998 with an Sc.B., with honors in Psychology. She attained her law degree from the University of Wisconsin-Madison in 2002, and later completed a judicial clerkship with the Honorable Raymond M. Kethledge of the U.S. Court of Appeals for the Sixth Circuit. She has practiced law in Michigan for over 20 years, and presently serves as the General Counsel at Eastern Michigan University, a position she’s held since 2018.

She joined Eastern in 2013 as its sole Associate General Counsel, having previously worked as Assistant General Counsel for Bosch USA in Farmington Hills, Michigan, focusing on commercial law, contract negotiation, product liability, antitrust, and civil litigation. She began her legal career as a litigator and appellate specialist with the Dykema law firm. Working in the firm’s Ann Arbor, Detroit, and Bloomfield Hills offices, she gained significant experience in the areas of civil appeals, constitutional law, and litigation. Lauren has lectured extensively on the First Amendment, speaking to students, faculty, and staff at EMU and in the surrounding community. She is an active member of a number of professional associations, including the National Association of College and University Attorneys.

For the past 13 years, alongside her legal career, Lauren has also served as President and now Executive Director of The Penny Seats Theatre Company, an Ann Arbor-based non-profit professional theater. She co-founded the company in 2010 with a group of friends (among them, one Roy Sexton!) The Penny Seats produces 3-4 mainstage shows per year and provides paid work to numerous Michigan-based artists and designers. Lauren lives in Ann Arbor with her husband, Zach, and their two children.

Thank you, Anna Spektor, for your loving production, friendship, and kindness!

Plus shout outs in the show to Nina and Bob Schwartz, Susie and Don Sexton, Elissa Altman, Tim Duffy.

9Sail’s “Tip of the Law” podcast – “Harnessing Strategic Focus in Legal Marketing” with host Joe Giovannoli and guest yours truly … #lma24 #lmamkt

31 May 2024

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Thank you, 9Sail and Joe Giovannoli! Appreciate all you do for our profession and our community …

Join us on the latest episode of the Tip of the Law podcast, where host Joe Giovannoli sits down with Roy Sexton, Director of Marketing at Clark Hill and past president of the Legal Marketing Association – LMA International board. Discover how Roy’s unique journey from English major, theater practitioner, and healthcare exec to legal marketing has shaped his innovative approach.

In this episode, Roy shares invaluable insights on:

🔹 Strategic focus in legal marketing
🔹 Building expertise and credibility
🔹 The importance of internal support and storytelling

Don’t miss out on Roy’s expert tips to elevate your legal marketing strategies and drive meaningful results.

Listen here.

Full episode description …

On a recent episode of the Tip of the Law podcast, host Joe Giovannoli was joined by legal marketer Roy Sexton, Director of Marketing at Clark Hill Law and past president of the Legal Marketing Association. Roy has decades of experience in the legal marketing field and offered some invaluable insights into how firms can maximize their efforts. 

One key takeaway was the importance of strategic focus. Roy emphasized that firms need to analyze their data and prioritize the practice areas that have the highest revenue potential, rather than trying to please every attorney equally. Marketing dollars and resources are best spent amplifying the messaging around top revenue generators. 

Roy also stressed the importance of attorneys establishing themselves as subject matter experts. By publishing content that builds expertise in their specialty fields, attorneys can signal to potential clients the areas a firm specializes in. This includes posting about events, speaking engagements, and podcast appearances on platforms like LinkedIn. Not only that, but by promoting podcast clips and interviews on social media, the attorneys perpetuate the marketing cycle and raise awareness for all parties.

When it comes to content, Roy said repetition, focus, and quality are often where firms fall short. Firms must consistently repeat high-quality messages around a select few priority topics to truly make an impact. Another best practice- and Roy’s takeaway tip for legal marketers- is creating a weekly digest highlighting recent marketing activities and efforts. This engages the internal team while giving marketers newsworthy content.

Overall, Roy provided many thought-provoking insights that firms can apply to strengthen their strategies. By analyzing data, prioritizing key areas, empowering attorneys as experts, and optimizing efforts, firms can maximize the impact of their marketing investments. 

Key takeaways:

  1. Law firms should strategically focus their marketing efforts and resources on the practice areas that have the highest revenue potential rather than trying to please all attorneys equally. 
  2. Attorneys can build expertise and credibility by publishing content on their own profiles that establishes them as subject matter experts in their fields of practice.
  3. Law firms need to incorporate repetition, focus, and strategy into their marketing plans in order to achieve success. 
  4. Creating a weekly digest of marketing activities is an effective way for marketers to keep the internal firm updated on efforts while also giving them content to engage with.

“There is a community of 4,000 people I can lean into 24 hours a day for support and inspiration.” Thank you, Ben Paul and The BD Ladder, for this lovely opportunity to tell a bit of my story and for all you do for our profession and community! #lmamkt #lma24

7 May 2024

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Thank you, Ben Paul and The BD Ladder, for this lovely opportunity to tell a bit of my story and for all you do for our profession and community!

View here.

“The latest in The BD Ladder’s quickfire views of the Business Development and Marketing Leaders series features Roy Sexton, Director of Marketing at Clark Hill Law, and International Past President of the Legal Marketing Association – LMA International.

“Find out what led Roy into a career in legal BD and marketing, how he stays on top of upcoming trends, and what he thinks is key to a successful career in marketing and BD within legal and professional services.

“Learn from Roy how to find that ‘Memorable moment.’

“This is one episode you won’t want to miss!”

P.S. Thank you, Ryan Koral and Tell Studios, for this lovely case study on our work together for Clark Hill …

Journey to Triumph: Clark Hill’s Award-Winning Re-Branding Campaign

This is how we crafted compelling videos that vividly showcased and amplified the rebrand of one of the nation’s leading law firms, driving vast engagement and clinching industry accolades.

Overview

Enter the world of Clark Hill: a dynamic international team of legal advisors with a singular mission – to drive transformative growth for businesses. With a sprawling presence across 27 global offices and a formidable team of over 700 attorneys, Clark Hill stood at a pivotal juncture. Their challenge? To craft a brand message that resonated with their rich culture and showcased their revamped, sleek brand identity. The answer? Video, and a partnership with Tell Studios.

The Challenge

Rapid growth and expansion brought Clark Hill to a unique challenge: How to unify the diverse narratives of its expansive team into a cohesive brand story? The complexities of the COVID-19 era further underscored the need for a solution that transcended geographical boundaries, echoing the unified voice and values of Clark Hill’s global family.

The Solution

Teaming up with Tell Studios proved transformative. Together, they birthed a series of videos, each narrating a distinct facet of Clark Hill’s rebranding journey. From brand announcements to heartfelt testimonials and industry-specific spotlights, every video was a mosaic piece of Clark Hill’s renewed identity. The process was marked by collaboration, warmth, and a commitment to ensuring every attorney felt seen, heard, and valued.

The Results

The numbers were nothing short of spectacular:

A staggering 500,000 views in year one, soaring to 750,000 by year two. 📈

Social media reach catapulted from 7 million to a jaw-dropping 12 million, with engagement rates skyrocketing by 69%. 🤯

But the crowning glory? Clark Hill clinched the 2023 Managing Partners’ Forum Marketing Excellence Award.🏆

“Clark Hill was a standout in this category. Their ‘Simply Smarter’ rebrand and engagement campaign was a masterclass in strategic brand deployment, reflecting the very DNA of the firm’s people.”

Beyond accolades, the campaign enriched Clark Hill internally:

1️⃣ Attorneys radiated with renewed confidence, poised to engage with clients.
2️⃣ The videos served as conduits, expanding the client base.
3️⃣ A palpable sense of pride and morale upliftment resonated within the Clark Hill community.

Conclusion

Clark Hill’s collaboration with Tell Studios wasn’t just about creating videos; it was about weaving a narrative of transformation, connection, and legacy.

“All the World’s YOUR Stage” on Expert Webcast … You Won’t Break My Soul: The 8.8 Trillion Dollar Question of Employee Engagement with guest Kacy Fleming

6 May 2024

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View here (free login/registration may be required).

Thank you, Anna Spektor and Expert Webcast for the opportunity. We offer words of condolence to Nancy Slome’s family in the opening. And shout outs to previous guests Jay Harrington and Laura Gassner Otting throughout the interview.

In this episode, Roy Sexton and Kacy Fleming unpack the formula for workplace engagement. Spoiler alert: it centers around authenticity and empathy. There are five core concepts involved: investing in leaders, recognition through a feedback loop, empowerment and autonomy, purpose and mattering, and career growth and development.

Kacy Fleming is an award-winning well-being strategist and life-coach, with a Master’s in Organizational Psychology and a passion for building cultures where individuals feel safe and have space to grow and thrive. Having moved from traditional marketing leadership roles to Head of Global Well-being for a Fortune 500 organization—she has gained invaluable first-hand experience driving change throughout complex corporate hierarchies.

In her article “How to Keep Employees Engaged: The 8.8 Trillion Dollar Question” for ThriveGlobal, Kacy writes, “There are a litany of factors that have been shown to improve employee engagement and performance, including autonomy. Over-indexing on where people work appears to have a negative effect on both organizational commitment and productivity. While there is much more research to come on employee engagement in distributed work, organizations must remember that what we reward gets repeated. Recognition and promotion belong to the people who help achieve company outcomes in a way that enhances culture, not those who log the most hours in-office or at the bar after work.”

Kacy has won multiple awards for her work in corporate well-being. She has built strategy for large global employers with populations working in a wide variety of work settings. From traditional knowledge work to the frontline, she has launched, co-designed, and deployed well-being strategies and solutions from the ground up. Her approach is guided not only by 20 years of practical experience working in some of the largest biopharmaceutical companies, but also from her academic research and writing.

Kacy is a sought after speaker and writer. Her TEDx talk on “The Limitlessness of Flexible Work,” was based on her master’s thesis. She has spoken for the Business Group on Health, MH Work Life, Randstad USA, and Wellbeing at Work and has appeared on numerous global podcasts. Kacy is the author of articles on hot topics in the workplace ranging from menopause and mid-life transitions to flexible work, humane leadership, and the key to employee engagement. Kacy loves to share top tips earned from her two decades of experience working in a variety of leadership roles. Learn more about Kacy at https://kacyfleming.com/

“It takes work to become an evolved person.” – eToro’s CEO Lule Demmissie at last night’s INvolve People Gala

26 April 2024

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More pics here.

“It takes work to become an evolved person.” – eToro CEO Lule Demmissie in her revelatory, authentic, moving speech from last night’s INvolve People Gala.

Last year I had one of the honors of my life being named to INvolve – The Inclusion People’s OutStanding LGBTQIA+ Executives list. And last night we celebrated. To say it was an iconic evening would be an understatement. (The TIME 100 were being feted in the same building, and I learned too late that my beloved Kylie Minogue was just a few floors down. That is probably for the best! For her sake. Lol.)

Thank you to INvolve CEO Suki Sandhu OBE for all he has done to create genuine inclusion in this world. His leadership is exemplary. And our gratitude to Deutsche Bank and fellow honoree Jon Tilli for being such gracious and generous hosts. Emcee Peppermint knocked it out of the park, and her fireside chat with fashion designer and “Real Housewives of New York” Jenna Lyons was truly inspiring.

I met some incredible new pals, and feel honored to have been among their presence: fellow Michigander Dow’s Trevor Ewers, another fellow Michigander Luminar Technologies’ Steven Del Gaizo, Verizon’s Kimmah Dozier (she/her), Komatsu’s Iris Wilson-Farley, eToro’s Lule D., Butterfield Group’s Karim Chowdhury MSc Chartered FCSI, EY’s Najiyah Chowdhury ACA, SafePlace International’s Maggie Lower 🏳️‍🌈 and Rachael LeClear, INFEMNITY Productions LLC’s Nina Kennedy, and Trans Formative Schools’ Alaina Daniels, and so many others whose names will occur to me, no doubt, throughout the rest of the weekend. Lol.

Thank you to Clark Hill and my amazing and kind colleagues Susan Ahern , Linda Watson , and Kathleen Sullivan for their support of my personal leadership journey as well as everything they do to champion inclusion at our wonderful firm. Thank you also to newsPRos’ Jaime Baum for her support in this recognition, and for the joy she brings every day to this work. Thank you to beautiful pal Maria Fracassa Dwyer for the fashion advice, and Amazon for supplying my couture. 😅🌈 ✨

Latest “All the World’s YOUR Stage” – Leaving the Margins and Grabbing the Spotlight with Aarash Darroodi

10 April 2024

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Latest episode here.

At six months old, Aarash Darroodi’s parents, who were foreign students in the US, sent their son back to Iran to live with his grandparents so they could complete their graduate studies at the University of Houston. That was 1979. A year later, the Iran-Iraq War erupted. It took seven years and attempts in many countries to get a US visa before Darroodi would reunite with his family in America. That experience, Darroodi says, shaped his life, which would forever be changed.

As General Counsel & Executive Vice President of Fender, Aarash Darroodi has developed a successful 20-year in-house legal career on the idea of melding a traditional legal education/experience with business acumen and business intelligence. He leverages his personal history to lead with empathy and pragmatism. Aarash is quite simply and beautifully a connector. He also has developed the course “How to Build a Rain Machine” through which he teaches lawyers what in-house clients really want. Equipping outside counsel with the secret skills and tactics to maximize client billings, client retention, and client satisfaction. Learn more here: https://www.rainstaracademy.com/. 

“Everybody has a story when you connect to humanity,” Darroodi says. “What you realize is that those stories bring a lot of life learning, and there is a lot of power that’s locked up within people that they feel that they should hide it away and not embrace it. I fundamentally disagree. I think you embrace it because those are where the learnings come from. … I just don’t want to see the resume, I want to know the story. What were some of the challenges you faced in your life? How did you overcome them? What did you learn from those challenges? How do you think those challenges will help you in the future? That’s valuable. That’s what I want to see. I want those people, the ones that have overcome difficulties and challenges. … People are more capable than they know … But people themselves, a lot of times, we need somebody to see that within us and push us, and then we can achieve greatness we never thought possible.”

The fundamental power of storytelling, of reclaiming our individual narratives, and of celebrating our differences will be the focus of this episode. The human condition can be one of “categorizing” others, and thereby limiting potential. Aarash and Roy will discuss how important it is to break that cycle and how each individual can embrace respective heritage as a means of authentic differentiation and professional branding. They will also address the business benefits to leaders who model this for their colleagues and their teams.

Darroodi is an in-demand speaker and pundit, having offered commentary to Bloomberg Law, Thomson Reuters, The Legal 500, TedX, the American Bar Association, American Lawyer Media, South by Southwest, the Association  of Corporate Counsel, the Legal Marketing Association, Fox Business, The Los Angeles Times, and the Maryland State Bar Association.

“I still find that my theater training serves me probably better than anything else in my background. For me, future-ready is what I learned, preparing for performances, which is to do all of your homework behind-the-scenes.” Regan Robinson’s FutureFit with yours truly #lma24 #lmamkt

9 April 2024

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Regan Robinson and Roy Sexton, Director of Marketing at Clark Hill (ME!), delve into how his background in theater equips him with what’s needed to be future ready, and why his diverse passions provide a rich framework for seeing its possibilities. They explore the misconceptions about authenticity (which inherently promotes a long-term perspective), and how authentic leadership must be nurtured by creating a safe space for expression and learning from mistakes.

Watch here.

Key Takeaways

The importance of taking care of yourself so you’re equipped to seize strategic opportunities.

How movies, biographies and volunteering can sharpen your imagination skills.

What Taylor Swift and leaning into your true self have to do with fostering growth and the future.

What the corporate lexicon gets wrong about authenticity (hint: it’s messy, uncomfortable and can’t be forced).

Why foresight and strategic planning are non-linear, creative and collaborative processes.

 

Resources

Connect with Roy on LinkedIn: https://www.linkedin.com/in/royesexton/

Learn about Roy’s company, Clark Hill: https://www.clarkhill.com/

 

About Our Guest 

Roy Sexton leads Clark Hill’s marketing, branding and communications efforts in collaboration with the firm’s exceptional team of marketing and business development professionals. He has over 25 years of experience in marketing, communications, business development and strategic planning.

Roy is passionate about problem solving, facilitating business growth, crafting communications strategy and enhancing law firm culture. He works closely with the marketing team to advance the firm’s digital and social media presence and external engagement, using multi-channel distribution and data collection. This enables the team to quantify results and use those results to produce thoughtfully and strategically organized content for clients and prospects.

Roy was named one of INvolve People’s 2023 Top 100 OUTstanding LGBTQ+ Executives internationally. He was listed in Crain’s Detroit“Notable LGBTQ in Business” in 2021 and “Notable Leaders in Marketing” in 2023, and he was aMichigan Lawyers Weekly “Unsung Legal Hero” (2018).

In 2022, Clark Hill’s marketing campaign, which Sexton played a key role in developing, received the Best Marketing Campaign award from the Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity and inclusion. The Clark Hill marketing and business development team was also awarded “Best Marketing Initiative” by Managing Partners’ Forum in 2020.

Roy is a published author of two books: Reel Roy Reviews, Volumes 1 and 2 and he was named “Best Actor in a Musical” by BroadwayWorld Detroit in 2017 for his performance as Jasper in The Mystery of Edwin Drood at Ann Arbor Civic. Roy hosts the monthly Expert Webcast series All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth.

 

About Future Fit™ with Regan Robinson 

Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow.

If you love what you’re getting out of our show please subscribe, rate and review.

 

About Regan Robinson

Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital.

Website: https://www.reganrobinson.com/

LinkedIn: linkedin.com/in/reganrobinson

Future Fit™ Newsletter: linkedin.com/build-relation/newsletter-follow?entityUrn=7054904910919667713

YouTube:  / @regan_robinson 

“All the World’s YOUR Stage” … Stop overthinking and just connect with Jay Harrington

11 March 2024

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View latest episode here.

Jay Harrington is president of his eponymous agency Harrington and is one of the country’s leading consultants and strategists in the areas of legal marketing, PR, and business development. His consulting work includes helping clients define strong market branding and positioning, develop effective thought-leadership strategies, gain visibility through public relations, and generate new business through the execution of marketing tactics.

Jay practices what he preaches. He doesn’t merely consult with clients about the importance of thought-leadership PR and marketing—he is an active content creator himself. He frequently speaks and writes on important issues and trends in legal marketing. His writing is featured in columns for Law.com, JD Supra, and Attorney at Work. He is also the author of three books: The Productivity Pivot, The Essential Associate, and One of a Kind.

Following February’s conversation with Laura Gassner Otting about “getting unstuck,” Jay and Roy discuss how important thought leadership is to personal and professional branding and provide tips on how to stop overthinking and just connect, leveraging the power of social media and digital channels.

Jay leads a vibrant attorney coaching and training practice, through which he provides one-on-one coaching and group training to attorneys and law firms, with a focus on issues related to business development, productivity, and thought leadership.

Jay is a sought after speaker who frequently presents to law firms and legal industry associations on a range of topics including branding, thought-leadership marketing, and business development. His unique approach blends storytelling, strategy, behavioral science, and practical, actionable advice.

Prior to co-founding the agency 15 years ago, Jay practiced law as a commercial litigator and corporate bankruptcy attorney at top law firms, including Skadden Arps and Foley & Lardner. He also co-founded and ran a boutique corporate restructuring law firm. He has an undergraduate degree in journalism and earned his law degree from the University of Michigan Law School. During his time practicing law, Jay learned what it takes to market successfully and develop business for sophisticated professional services, and he applies those lessons while working with clients today.

Keep on movin’… inclusion, community building, authentic storytelling

22 February 2024

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Thank you, Anna Spektor, Alex Kasdan, and Expert Webcast, for hearing my voice, seeing something in my perspective, and encouraging me to build on momentum from 2023. I’m one for synergies. Any marketer worth their salt is. And this is a lovely and unique opportunity for worlds to collide, elevating all in the process.

Original post here.

“We are pleased to welcome Roy Sexton, Clark Hill’s Director of Marketing and Immediate Past International President of the Legal Marketing Association, to the Expert Webcast Advisory Board. As a thought leader and marketing expert, Roy, in this volunteer role, will continue to champion inclusion, community building, authentic storytelling, and value creation. Roy hosts Expert Webcast’s ‘All the World’s YOUR Stage’ series, focusing on how these qualities lead to growth in one’s personal and professional brand. He has 25 years of experience in marketing, communications, business development, and strategic planning across a number of industries, including legal, healthcare, higher education, nonprofits, and consulting.”