Wonderful work is happening on the various Legal Marketing Association – LMA International regional conferences planned for this fall. Some are coming up in just a couple of weeks, in fact. Be sure to check out the offerings here, and sign up for one – or more! – that interest you.
A lot of heart, hard work, and brilliance has gone into these events. We are so grateful to our volunteer leaders for everything they are doing here.
As a sidenote, a few people have asked me if I am planning to attend XYZ regional conference. The answer? Nope. You WILL find me at the LMA Midwest Region conference. But the truth of the matter is we have an incredible international board, beautifully geographically distributed, and they all will be appearing – and many even speaking – at their respective home region conferences. And, honestly, at least in my opinion, the celebratory focus needs to be on our incredible regions, and all they do.
(Plus, I do have a day job, hubby, and cute puppy who need me. 😉)
Excited to see, like, share everyone’s social media posts over the coming few months. I know it will be a party that never ends, full of love, happiness, wisdom, and amplification!
P.S. We were having our roof replaced yesterday. Ka-Ching. 💰 So we took Hudson to doggy daycare for the day (he’s a sensitive lad). That was really hard for both of us because we are weird old gay men who obsess about our dog now. But it seems like he acquitted himself nicely. John walked in to pick him up … and they had Hudson working the front desk. Lol. We love you, Creature Comforts/Animal Kingdom Veterinary Hospital! 💕
I still haven’t seen Oppenheimer. But I did just see Blue Beetle. And it’s a delight. I’m not one bit ashamed!
Representation matters. It is especially impactful when done with such love and with detailed cultural inclusion. It’s a shame the film isn’t doing better than it is at the box office – whether due to the impact of actors’ strikes, weather weirdness, and just late summer doldrums. We can simply hope it finds an expanded audience on streaming and cable and gathers good-hearted steam the way the equally charming Encanto did.
In fact, both films, albeit showcasing different cultures (Blue Beetle the Mexican-American experience, Encanto set in Colombia), center themselves on the ties that bind: mi familia. This theme gives both films their superpowers, highlighting the magic, both tangible and ephemeral, in a close-knit clan.
Director Angel Manuel Soto slows the pace, not often a luxury in superhero spectacles, to shape our understanding of the Reyes family, who are hitting hard times in the fictional Palmera City but never losing their love for each other, their hopefulness, nor their senses of humor. Much of the rest of the film is a paint-by-numbers superhero origin tale, but it works because of the moments we spend early in the film, investing in this beautiful family dynamic.
Karate Kid’s Xolo Maridueña is well-cast as the Peter Parker-esque Jaime, recently graduated from college and quickly realizing that the “American Dream” is not all its cracked up to be. Maridueña acquits himself nicely in the film with an easy charm as he finds himself in possession of a mystical alien scarab that affixes itself to his back (and soul) and imbues him with seemingly limitless superpowers (much to the chagrin of the furnishings and structure of his family’s home). Maridueña deftly makes the leap from small to large screen and carries the film without breaking a sweat.
But his family, oh, his family. I deeply wish DC Studios’ head James Gunn posthaste would turn this film into a streaming series, following the Reyes’ misadventures. Soulful Damián Alcázar as gentle patriarch Alberto, compelling Elpidia Carrillo as deep-feeling mama Rocio, sparkling Belissa Escobedo as quick-witted sister Milagro, zany George López as conspiracy-theorist/tech-aficionado uncle Rudy, and, most notably, beguiling Adriana Barraza as flinty/sassy Nana are a collective, well, marvel. Their ensemble scenes crackle with a world-weary merriment and a canny resilience that give the film its corazón.
There are so many intentional, thoughtful touches throughout, highlighting the socioeconomic and cultural challenges endemic in this country, without ever devolving into moralizing. The film doesn’t pull its punches, though – particularly where fictional global conglomerate Kord Enterprises is concerned. Kord is the chief source of all disparity in Palmera City, a creeping corporate fungus reshaping anything down-to-earth (like the Reyes’ neighborhood) into a Blade Runner-esque high rise megalopolis. At one point, Milagro observes (with a healthy hint of justifiable anger), “We’re invisible to people like that. It’s our superpower.”
Kord is run by Victoria Kord, portrayed in an understated way by Susan Sarandon, who, quite honestly looks a bit lost amidst the summer blockbuster bombast, but holds her own. Blessedly, Sarandon, as the film’s primary villain, plays the role like the misanthropic captain of industry Victoria is, not like Cruella de Vil. A trap lesser actors would fall into, chewing every bit of scenery in their path. It’s just that Sarandon’s believability – refreshing as it is – can’t quite keep pace with a kid who gets glowing blue superpowers from alien tech. Ah well.
Victoria is after the scarab – natch – to develop an army of tech-infused killing machine warriors … and, more importantly to her, to make a lot of moolah by selling to the highest bidding nation state. Eventually the film does devolve into the wham/bam/CGI-fest that one would expect. There are refreshing differences, however.
The film is not afraid to offer overt critique of the evils the military industrial complex wreaks upon the world, nor to question the corrosive impact rampant capitalism can have on authentic community. In a final act twist, Victoria’s henchman Carapax (an occasionally haunting Raoul Max Trujillo) is revealed to have been tragically shaped by the very real-world human collateral damage such warmongering causes. It’s a bit of a stunning reveal for a popcorn kids’ movie, unfortunately a bit rushed, but nonetheless impactful. Kudos to the production team for including.
Structurally, the film feels like a modern-spin on 80s blockbusters that championed the underdog, cracked more than a few ill-timed (but funny) jokes, used moments of tragedy to impel their heroes onward (sometimes defying logic TBH), and gifted us a joyous ending (with one spectacularly prurient one-liner). Ah, memories. Hell, Blue Beetle’s evocative, synth-soaked score by Bobby Krlic sounds like something Tangerine Dream would have knocked out in an afternoon.
Blue Beetle is a charmer. Great cinema? Nah. But a lovely and loving exploration of the Mexican-American experience (the warm, the heartbreaking, the inspiring) in the guise of a superhero yarn. I can only hope that the sociocultural critique subtly woven throughout will impact positively the young people who find this gem on streaming – much like I used to discover cult classics like Buckaroo Banzai and Flash Gordon and Time Bandits and The NeverEnding Story on HBO in the 80s, eating sugary cereal and staying in my pajamas all day but nonetheless … thinking.
Thank you, Daniel Steinberg and Lawbrokr., for this very thoughtful piece on legal marketing and optimal strategic mix: “Law & Marketing Magazine.” Available to download here: https://www.lawbrokr.com/guides-and-resources
It’s a great roadmap for anyone assessing their efforts, building out a team, and detailing out short and long term plans. Very nicely done. And thanks for including this quote from yours truly:
“Branding is more than just a logo, color choices, or font. Branding is about the experience. And law firms are a collection of experiences: client, attorney, staff, talent acquisition, collaboration, and work product. Your clients are making an investment in you, so invest in them by clearly articulating what makes you unique and needed.”
Thanks for the shout out, Answering Legal: “As Roy Sexton, 2023 President of the Legal Marketing Association – LMA International said, ‘Be attuned to [AI tools], avail yourself of them, and work them into the brand and culture in a way that makes sense for you. But be smart enough to know how they work so you can integrate them in a way that doesn’t seem daunting.’”
Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.
“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”
Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.
Tempus fugit! My late mom would often invoke this Latin phrase (oh, how she loved her high school Latin classes!) in her columns, her prolific social media posts (apple doesn’t fall far from that tree), and late-night emails to yours truly. For reference (and to show I use Wikipedia):
Tempus fugit is a Latin phrase, usually translated into English as “time flies.” The expression comes from line 284 of book three of Virgil’s Georgics, where it appears as fugit inreparabile tempus: “it escapes, irretrievable time.” The phrase is used in both its Latin and English forms as a proverb that “time’s a-wasting.”
Well, I’d say this wonderful community hasn’t wasted one precious minute this year, nor let grass grow under our collective feet, which is why we’re already knocking on fourth quarter’s front door. (How many metaphors can I work into one sentence?) We may be breathless, exhilarated and a little spent, but so much incredible work is in our rearview mirror, with more ahead from regional conferences this fall to our international and regional boards setting goals and budgets for 2024.
I’ve said it before and I’ll say it again. This has truly been one of the great honors of my life to serve among all of you this year and I’m excited to see where 2024 President Kevin Iredell takes us. He’s such an insightful, authentic, driven leader, and I know the energy and heart he will bring to his LMA presidency will be remarkable.
(Photo: I was proud to have presented at the National LGBTQ+ Bar Association Lavender Law Conference in July in Chicago.)
As we look toward 2024, I’m going to “pass the mic” for the rest of this message to our fab CEO Danielle Holland. She has been diligently helping steer our macro conversations on long-term strategic planning the past few months and will share where we are headed next year and beyond.
But before I do…I offer you another gift of music🎵. What am I going to do next year with all of these playlists? Anywho, I hope you enjoy this #LMA23: Back to (Old) School AmpliMix here on iTunes and Spotify. I dug deep into my high school, college and grad school years for jams firmly placed in the 80s/90s, with a couple of 70s and 00s cuts for good measure.
DJ Roy out — here’s Danielle!
Thank you, Roy, and thank you for your incredible and engaging leadership this year! I know so many of us look forward to your playlists — who else could mash up 80s dance hits with show tunes and somehow have it all work together?
That word, together, has been such an important theme for us this year and extends to next year and beyond.
Together, you have supported LMA and our community like never before. At the local and regional level, with exceptional educational and networking events…and across your organization as ambassadors fueling membership growth and engagement with vibrant member resource groups, collaboration in our Shared Interest Groups (SIGs) and committees, and post-Covid record attendance at the memorable LMA 2023 Annual Conference.
Together, because of each of you, our LMA community is thriving. As we look to next year, it’s this amazing energy and inspiring spirit of together that will no doubt continue to propel us forward.
Membership engagement, growing member resources and strategic membership growth globally will be at the forefront, as will continuing to expand our support for our volunteer leaders in each of our eight regions – all while delivering an exceptional, integrated member experience across LMA. With that, we’re exploring new, innovative educational opportunities, as well as opportunities for our service providers to engage with LMA and our members.
Also at the top of the list is strategic financial growth to reinvest in LMA and our community, in both the near and long term. Plus, you won’t want to miss our capstone event of the year, the LMA 2024 Annual Conference in San Diego next April! (Super Early Bird registration is open; my one shameless plug!)
The power and strength of LMA come from our members. Together there is nothing we cannot achieve. I thank you all for your ongoing advocacy and support.
You’ll hear more about what’s ahead for 2024 from Kevin in the coming months. It’s going to be another banner year, but there’s still much more of 2023 left. I ask for your continued support of LMA, and I hope to see many of you at our regional conferences this fall.
Now open up iTunes or Spotify and enjoy what DJ Roy has in store for us this month!
Love you,
Roy
President, 2023 LMA International Board of Directors
Roy E. Sexton Director of Marketing Clark Hill
REGISTRATION IS OPEN FOR LMA24 April 3-5 San Diego
Thank you, Nick Werker and Answering Legal! “Last month, Jacob Eidinger, Lee Ashby Watts, Nancy Leyes Myrland, Roy Sexton, Toni Toomer Wells and Nicholas Werker gathered at our Law Firm Summer Reboot Camp for a panel presentation called ‘A Discussion On The Future Of Legal Marketing With Leading Voices From The Community.’”
Kudos to Barbie helmer and co-screenwriter Greta Gerwig (Lady Bird, Little Women), Hollywood’s first solo woman director (and likely NOT the last) to earn $1 billion at the international box office for a film. In just over two weeks no less.
I was reflecting on that milestone on the way home from seeing the fab film this morning. Why? What is it about this movie that has captured the zeitgeist so? Admittedly, we are all a bit weary of superheroes. We all likely feel a bit lost in this topsy turvy world. Are we all looking for a new hero? Someone not in spandex and a cape, but still reminiscent of childhood’s limitless hopes?
On the surface, that might be the initial draw. Refreshingly, Barbie is something else altogether. It’s deeply weird. And wonderful. Its scenic design alone is immersive, glorious, impeccably off-putting. An uncanny valley, warped toyetic reflection of reality. Plato’s Allegory of the Cave in garish bubblegum pink. An apt metaphor for what Barbieland’s free-thinking denizens intend to inspire, yet trapped in a magic shell of real life sexist consumerism run amuck.
The fact that the subversively progressive creatives (namely Gerwig, co-screenwriter and life partner Noah Baumbach and producer and star Margot Robbie) won the day over the corporate product placement overseers (Mattel, Warner Brothers?), even openly poking fun at the latter, is a miracle. This is no slick toy commercial disguised as a major motion picture (see: any/all Transformers flicks … save arguably the sweet, goofy Bumblebee). Ironically, that does more for our adoration of – and desire to purchase – associated merch as a result.
The film juggles a ton of big ideas, mostly successfully. It is proudly feminist. And also humanist. For a movie about dolls. Body types, skin colors, ages, genders, sexualities are all deftly represented and celebrated. And a key point at the end of the film is made that extremes, even in course correction to prior imbalance, perpetuate alienation. Two wrongs never make a right.
Barbie is more surreal than it is comic, though I belly-laughed plenty and cried often at unexpected moments. Its surreality is its superpower. And that quality gives you the movie you need, not necessarily wanted.
Enough ink has been spilled about the movie’s plot – and crackerjack dialogue – that I would be veering into the mansplaining zone (which this movie has wicked fun with by the way) if I recapped here. I might simply note that if Kurt Vonnegut led a writers’ circle chat with Betty Friedan, Franz Kafka, Stanley Kubrick, Tina Fey, Mel Brooks, Samuel Beckett, and Amy Heckerling, conceptualizing what an existential crisis might look like for a Barbie doll, it would likely not even touch the absurdist vistas in this film.
In essence, Barbie comes to realize a toybox utopia isn’t reflected in real life and, in fact, can be wildly misinterpreted by the now-grown children it was intended to benefit. Her awakening shares as much with Pinocchio as it does The Feminine Mystique. Refreshingly, this is not a film centered on romance, which it might have become if placed in lesser hands. Don’t get me wrong, Ken is so deeply infatuated with Barbie he ultimately launches a mutiny from unrequited frustration. Not that THAT unbridled male egotism ever happens in life. Wink. But Barbie’s journey in the film is one of self-discovery, mining fairly deep psychological territory, including identity politics, free agency, and self-determination.
When Ken’s plot to turn Barbieland phallocentric flops spectacularly, he sobs, “When I found out the patriarchy wasn’t about horses, I just lost interest anyway.” Didn’t we all, Ken. Didn’t we all.
Yes, this may be the first billion-dollar summer blockbuster to hinge its primary plot points on matriarchy vs. patriarchy. Woot!
As for our principal players: Robbie is haunting as Barbie, spinning the character’s superhumanity inward, never stooping to camp, but layering ferocity and heartache in a truly touching portrayal. Ryan Gosling as Ken is delightfully daffy and walks a quirky high wire between guileless, mercenary, and poignantly clueless. America Ferrera is our narrative anchor, still trying to keep her head above water with the disappointments and curdled hopes that daily living outside Barbieland brings. She takes all the weirdness in stride, avoiding any overreactive cliches of “real human in cartoon situations” films. And her speech about the trials and tensions and spectacularly unfair expectations women endure kicks off the film’s conclusion with just the right level of introspective pathos. Taken together, Robbie, Gosling, and Ferrera steer this glittering super ship beautifully.
They are aided and abetted by remarkable supporting players who can – and do – carry their own movies but here seem perfectly content to be stitched into a communal crazy quilt of inclusive sensibilities: Kate McKinnon, Issa Rae, Alexandra Shipp, Emma Mackey, Simu Liu, John Cena, Michael Cera, Will Ferrell, Helen Mirren, Rhea Perlman, and more.
Music is yet another character in the film (although my old ears wouldn’t mind if cinemas cranked DOWN the volume every once in a while). Music producer Mark Ronson and a host of pop superstars supply commentary both overt and subtle throughout the film. My hubby turned to me at one point and said, “I thought you said this wasn’t a musical.” Oops.
Yes, this film is in many ways a frolic. As expected. But it’s also something more. And surprisingly I suspect I will be thinking about Barbie for weeks to come. I also surmise this is a film that will benefit from repeated viewings, which may be the ulterior motive after all, knowing that most kids (and adults) will watch a beloved movie over and over and over. With the empowering messages woven together here, that’s a very good thing. In the end, there is no shame loving Barbie, toys, or yourself. At any age.
Yours truly as a TRULY creepy AI-generated “Ken.” You’re welcome.
