“Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.” Thank you, Jeff Vidler and Signal Hill Insights!

Thank you, Jeff Vidler and Signal Hill Insights, for this lovely shout out.

Full article here.

EXCERPT: “A total of 1,418 CMOs, content marketers and podcast producers registered for the first-ever conference or summit dedicated specifically to branded podcasts. For the first time, branded podcasters from around the world connected online to learn from the experts – and fill the chat box with their own tips and experiences.

“Presented free of charge by the folks at Lower Street, attendees took in sessions from podcast pros, brand marketers as well as content marketing headliners Anne Handley and Rand Fishkin.

“Across all the sessions, the podcast audience came first. This should seem an obvious focus for podcast production. However, the impulse to create a branded podcast often comes from an organization’s instinct to put the brand’s objectives ahead of content that will attract their target audience.

“Roy Sexton, Director of Marketing at Clark Hill Law, tackled this head on, advising attendees, ‘Podcasts should not just exist to placate someone’s ego… If it’s not bringing in a lead or awareness or audience growth, you need to pull the plug or re-tool.’”

“What will brand podcasts look like in 2024?” … plus I *may* offer a musical homage to “The Little Mermaid” … inaugural Brand Podcast Virtual Summit organized by Lower Street

Such an honor to have participated in this panel yesterday. Truly a robust and fun conversation about podcasting for brands.

You can catch the replay here.

What will brand podcasts look like in 2024? Find out with the industry’s finest. Roy Sexton – director of marketing at Clark Hill, Lynn Teo – CMO at Northwestern Mutual, Nick Howard – podcast architect and senior manager at Boston Consulting Group, and Shannon Martin – podcast strategist at Lower Street come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.

Join us again in April! It’s time to nail a winning podcast strategy. Join us for actionable insights, interactive workshops, exclusive strategy audits, consultations with podcasting experts, and exclusive networking opportunities. Register today for the super early bird discount – limited spots available: https://www.brandpodcastsummit.com/

Brought to you by Lower Street. Lower Street is a full-service podcast production agency that creates amazing shows for brands that want great not good. We serve companies of all sizes across industries developing podcasts unique to each company’s target audience. Find out more: https://lowerstreet.co/Transcript

Thank you, Harry Morton, Jeni Rose Larsen, and Steven Bonnard!

Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton | PipelinePlus

Thank you, David Ackert and Kevin Martin, for this opportunity to reflect on our amazing Legal Marketing Association – LMA International community and on 2023…

Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton …

In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy’s tenure as the President of the Legal Marketing Association, and where the legal marketing industry is heading in 2024 and beyond.

Tune in to hear about:

•Building community and collaboration in and after the pandemic

•Reflections on organizational impact and personal growth

•Exploring unique expression and authenticity in relationships

•Managing challenges and building unity in a diverse community

•The importance of data and accountability in organizational management

•The art of risk-taking in leadership

•And more

P.S. at 2:35 am …

Finally got a chance to listen! (Yes, I know I should be asleep … but I’m still wired from seeing fab musical film Mean Girls tonight!) Thank you, David and Kevin for this therapeutic gift. Means a lot to have this kind of reflective moment and to share it broadly. My mom and I were dissectors after the fact (plays, movies, events … card games 😅), so this dialogue had a comforting, yes, healing familiarity. So thank you.

Thank you also to those who had an important impact on me this past year and beyond. I didn’t get to mention everybody I might have wished but these beautiful folks all get shout outs during the show.

Love you, all: Brenda Plowman , Maggie T. Watkins , Despina Kartson , Jill Huse , Deborah Brightman Farone , Jennifer Manton , Kevin Iredell , John Byrne , Ashley Stenger , Alycia Sutor , Susie Sexton , Don Sexton , John Mola , Nancy Myrland , Gail Lamarche , Heather Morse , Lindsay Griffiths , Laura (Toledo) Gutierrez , Gina Furia Rubel , Renee Branson, MA, CReC, CFT , Lisa M. Kamen, CAE , Athena Dion , Mosaic Youth Theatre of Detroit , Ronald McDonald House Charities Ann Arbor , Clark Hill. 💕

https://www.jdsupra.com/legalnews/market-leaders-podcast-episode-88-bui-63308/

The first Brand Podcast Virtual Summit organized by Lower Street will be hosted on January 24th … join yours truly for “Podcasting for Brands in 2024”

The first Brand Podcast Virtual Summit organized by Lower Street will be hosted on January 24th at 10 AM EST with dozens of industry professionals presenting. Business thought leaders and podcasting experts together to share insights and strategies for brand podcasting success.

An opportunity for growth, the Virtual Summit allows marketers to explore the benefits of adding a brand podcast to their strategy. It will provide all the tools they need to make their brand podcast a success in 2024.

I’m thrilled to be joining Lower Street Podcast Strategist Shannon Martin and Northwestern Mutual Chief Marketing Officer Lynn Teo for “Podcasting for Brands in 2024.” Description: “What will brand podcasts look like in 2024? Find out with the industry’s finest. Expert CMOs will come together to discuss their podcasting experience and big plans for 2024. Join in to get inspired and learn from the best.” Thank you, Harry Morton and Jeni Rose Larsen, for the opportunity!

Attendees will learn from podcasting experts, business leaders, and thought leaders in the field. They’ll have a unique opportunity to gain valuable insights into the world of podcasting and learn expert strategies for success.

Keynote speakers include Ann Handley and Rand Fishkin, who will join 14 other participating industry experts.

Expert Content Marketer Ann Handley will present on the importance of truly original and quality content. As Co-founder of ClickZ.com and the world’s first Chief Content Officer, Ann understands the world of content marketing better than anyone. Her work has appeared in Entrepreneur Magazine, The Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times.

Rand Fishkin, Co-founder of SparkToro & Snackbar Studio, will instead share his insights as a master of understanding your audience. He’ll present data-backed methods to understand your target listeners, their interests, and media habits. Participants will be able to understand their audience, creating an ideal podcast to serve their needs and reach them.

The Brand Podcast Virtual Summit will include multiple presentations and five hours of insightful presentations covering topics such as:

What 2024 will look like for Brand Podcasts

How to understand and reach your target audience

The power of storytelling for success
Podcast growth strategies

AI in podcasting

And much more.

Registration for the Brand Podcast Virtual Summit is free and open to all interested individuals.

Find more details and the registration form at: https://www.brandpodcastsummit.com/?sc=GGTQ9GCf.

In addition, all registered attendees will have the chance to win a high-quality microphone and a pair of headphones worth $500.

About Lower Street:

Lower Street is a full-service podcast agency providing services to businesses around the globe. They aim to create great, not good, podcasts that reach a brand’s target audience and share their message.

Time capsule time? Edgewise Media’s “Get A Word In” podcast … “Integrate Marketing Silos: A Conversation with Roy Sexton”

Adam Walker and Edgewise Media, thank you for this opportunity! Not sure how but I missed this video interview a few months back when it posted – I’m so sorry about that. Looking forward to watching and seeing whatever may have been on my crazy mind then. LOL. Thank you for all you do for our community!

Show description: “Join Roy Sexton, a trailblazing legal marketing strategist, as he unravels the secrets of successful content strategies. Discover how to transcend limitations, collaborate across departments, and create captivating content inspired by the latest media trends. From repurposing content to leveraging social media and account-based marketing, unlock a transformative path to reaching your target audience and achieving unparalleled brand visibility.”

A Tale of Two Closets: Maestro and Fellow Travelers

Gay film and television dramas always include suffering. A lot of suffering. We in the LGBTQIA+ community don’t get a lot of Julia Roberts/Hugh Grant frothy rom coms. Hell, we don’t get any Marvel epics, Disney fables, sci-fi adventures, or even glitzy musicals of our own. C’est la vie.

But sometimes in the suffering, Hollywood gets it right. That is indubitably the case with Showtime’s/Hulu’s/Paramount+’s literary adaptation Fellow Travelers, starring Matt Bomer, Jonathan Bailey, Allison Williams, Jelani Alladin, and Noah Ricketts. It is almost the case with actor/star/auteur Bradley Cooper’s latest opus, the Leonard Bernstein biopic Maestro on Netflix, co-starring Carey Mulligan, Sarah Silverman, Maya Hawke, annnnnnnd … Matt Bomer!

It may be an unfair comparison, as Fellow Travelers benefits a) from being a work of historical fiction and b) from being told over eight episodes. The adaptation of Thomas Mallon’s novel has a lot more latitude and space to explore the nuances and travails of gay men living, loving, and, quite frankly, simply surviving – from the McCarthy communist witch hunts and Lavender Scare until the AIDS crisis in the mid-80s. I might also suggest, however, that Fellow Travelers benefits from its showrunners being openly gay themselves – among them writer/executive producer Ron Nyswaner and director/executive producer Daniel Minahan.

Now, I’m not one who subscribes to the notion that only people in one particular group can tell the stories of said group. Art is about exploring and learning and growing – and you can only do that by molding clay that may be a bit foreign to your own lived experience. However, the viewer can feel the qualitative difference when said stories are told by those who have experienced them firsthand versus those who haven’t. What is that old saw? “Write what you know.” It’s a conundrum to be sure – some of the best art is crafted by those who have survived a fiery furnace, but others gain knowledge and empathy by exploring its simulacrum.

Fellow Travelers covers (in essence) a waterfront remarkably akin to that of Tony Kushner’s Pulitzer Prize-winning two-part play Angels in America, itself a groundbreaking moment for gay literature and art. Closeted McCarthy bulldog Roy Cohn (later a mentor to Donald Trump) is a haunted gargoyle of an antagonist in each. As Cohn in Fellow Travelers, Will Brill is exceptional – infuriating AND heartbreaking – a scheming ball of self-loathing barbed wire. Matt Bomer’s Fellow Travelers character Hawkins Fuller, a state department bureaucrat and war hero, could be a corollary to Angels’ similarly “straight-presenting,” dual-life-leading Mormon anti-hero Joe Pitt. Jonathan Bailey’s tortured idealist Tim Laughlin who ricochets from cause to cause (McCarthyism, seminary, San Fran-community organizer) in Fellow Travelers evokes faith-conflicted, virtue-signaling Louis Ironson in Angels. And both characters are a bit … exhausting TBH. Hawk’s long-suffering wife Lucy Smith, as portrayed by Allison Williams in Fellow Travelers, follows a similar arc to Joe Pitt’s equally long-suffering wife Harper in Angels (minus the polar bear excursions). And we even have an answer for Angels’ Belize, the play’s over-it-all Jiminy Cricket-conscience, in Fellow Travelers’ will-they-won’t-they couple Marcus Gaines, a closeted journalist, and Frankie Hines, a very un-closeted drag performer and activist, portrayed respectively (and luminously) by Jelani Alladin and Noah Ricketts.

While the cast structure and timeline bear striking similarity to Angels, the tone is very different. No flights of fantasia nor whipsaw quippery here, and, in some respects, the story is more impactful for playing it, excuse me, straight. Particularly, Bomer and Williams turn in career-best performances. Neither fall prey to convention here. Bomer is, yes, a bit Mad Men-Don Draper-esque here (to the good). He plays the Machiavellian Hawkins as a fully formed human, broken as can be, but functioning – and functioning highly. A director I once had – Rex McGraw at Ohio State – told me, “Remember, the villain in a play doesn’t think they are the villain.” They are either trying to do the right thing or simply getting by. Hawkins is not a victim nor a victimizer, but a creature of circumstance and access. He’s paved a career through military and state service, lives a personal life of countervailing performative balance, and dreams of it all leading one day to unlimited freedom (a day that never comes). In contrast, Williams could play simply the tragic collateral damage to all this – the naive spouse who trades away full-fledged love for security. Her character and her portrayal are too smart for that. She knows what she’s gotten into, sees the promise in Hawkins, but also shields her own heart as best she can.

What people outside the LGBTQIA+ community – particularly of a certain era – may fail to understand is that for many (myself included) we play a game with ourselves (much like Hawkins) that with the passage of time (and the passing of some family members) one day we can be our true selves. Some of us realize that is folly, and some don’t. And that is a central tension of Fellow Travelers, Angels in America, and, yes, Maestro.

Bradley Cooper has gotten some flak for using prosthetics to resemble (uncannily I might add) composer/conductor/wunderkind Leonard Bernstein in Maestro. Regarding my point that not everyone has to be it to play it? This applies here IMHO. The film is a remarkable feat – Cooper writes, directs, produces, stars – and I mean he STARS, baby. Remember that clip of Cooper as an overeager grad student asking Robert DeNiro a question from the audience of Inside the Actors’ Studio with James Lipton? That same overeager Cooper brings his golden retriever-like energy to Leonard Bernstein’s own golden retriever-like energy and at times it’s just so much muchness.

It’s all beautifully framed, reverent even. And that’s a bit of the problem. Again, Fellow Travelers has a lot more time in which to tell its tale, but Maestro almost comes off like a series of frustratingly fragmented sketches, a tone poem if you will, that can’t decide if it wants to lionize Bernstein or crush him under the weight of his own vanity. A good biographical film doesn’t have to do either – in fact it shouldn’t – but the fact that Maestro feels as synaptically syncopated as Bernstein’s score to West Side Story makes for a slightly maddening viewing experience. And please note, I generally liked the film, but I wish it had slowed down every once in a while, cut down on the Altman-esque overlapping clichéd dialogue, and let us really delve into this brilliant soul’s mind and heart. It feels like Cooper took literally Bernstein’s closeted bisexuality and the conflict it presented Bernstein – existing in the same era as Fellow Travelers with life and career at comparable risk. Consequently, Cooper is playing the same game of “keep-away” with the narrative that Bernstein played with his sexual identity.

Thank heavens for Carey Mulligan. I think I write that sentence yearly now. As Felicia Montealegre Bernstein, Mulligan keeps the film from spinning off its well-intentioned axis. The script doesn’t give her as much as it could – again, a LOT of naturalistic “dialogue” which weirdly on film comes off pretentious and unnatural, but it is what it is. Nonetheless, Mulligan gets more across with the arch of an eyebrow, the pursing of her lips, a clenched jaw, a smile that fades slowly into a grimace and then a frown, the flicking of a cigarette. (Speaking of which it becomes almost comical that every single moment of every single scene Lenny and Felicia have cigarettes in their hands – like everywhere. I know smoking was a different vice back then, but come on!) With her precisely-expressioned face alone, Mulligan gives the audience long, deep looks into the pain (and joy) of sharing her life – professional and personal – with the boundlessly creative and self-indulgent Lenny. And this is where having some LGBTQIA+ creatives involved in the production might have helped Cooper strike the right balance depicting the high wire act Leonard Bernstein was navigating. Mulligan has the sensitivity and insight and empathy to show us the impact, but Cooper – wearing ALL those hats and with a healthy dollop of hero worship – doesn’t quite stick the landing, the way Bomer does in Fellow Travelers.

And, yes, both Maestro and Fellow Travelers include fourth act scenes in discotheques. It seems to be de rigeur for queer-themed productions. Whereas Fellow Travelers uses the setting as a place to explore the impact of emotional (and physical) self-medication, Maestro uses it to cringe effect (as the kids say). Seeing a sweaty Leonard Bernstein swaying his arms to Tears for Fears’ “Shout” (seriously, was that song ever played in a gay dance bar) as some final, triumphant act of liberation? Yeah, not so much.

(By the way, Cooper also has Bernstein listening to R.E.M.’s “End of the World as We Know It,” exiting his cute red convertible just as Michael Stipe shouts the lyric “LEEEEOONNN-ARRRRD BERN-STEEEEEIN!” I really had no idea what to make of that. Seemed a bit Mel Brooks-y to me.)

Both productions are well worth your time. I feel like I’ve been a bit uncharitable toward Mr. Cooper and Maestro. He should be proud of his achievement, and if I were his eighth grade English teacher I would give him a gold star and an A+ on his thesis project. But, for my money, the better bet is with Fellow Travelers. It says much about the human condition – queer or otherwise – and is beyond revelatory regarding our present socio-politically fragmented days. It’s the end of the world as we know it … and I feel fine.

Birthday love – from my hubby, Athena, Laura, more

My darling hubby John Mola and the divine Athena Dion conspired to create this lovely birthday message. This put such a smile in my heart. Love you so!

Yes, there were McGriddles and sweet tea and Holiday Pies … and Henry J!
Note to self: comb my hair!
My hubby spoiling me rotten! He bought allllll the things I love 🎁

Thank you, friends and family, for the lovely wishes, comments, texts, and outreach. Feeling truly fortunate 🎁✨

Thank you, GREAT Aunt Pauline Rinker (yes, you are!) for this delightful Star Wars birthday musical surprise today. Love you!

Holiday potluck! #lma23 #lmamkt … plus handmade card roundup … and the Motown Museum!

In the spirit of the holiday season, we reached out to members of the Legal Marketing Association community to ask them to share their favorite holiday tradition and recipe.

Read the LMA Holiday Potluck Member Spotlight here.

Fun way to end the year – love being alongside Sheenika Shah Gandhi, Jessica Haarsgaard, and Danielle Smith here! #HappyHolidays!

P.S.

From wonderful Beth Kennedy!
More from my dear dad

P.P.S.

Full circle moment. I’m so proud this year to have served as the Legal Marketing Association – LMA International president. Music has been a consistent theme all year long. So it is extra special that my last event of the year was back here in Michigan touring the legendary Motown Museum, alongside the local legal marketing family who supported me from day one when I joined LMA way back in 2011.

Weirdly, in nearly 25 years of living here, I had never been to the museum. To say I was moved to happy tears a couple of times would be an understatement. The history, the artistry, the legacy of progressive change. Walking these halls really spoke to my soul.

Enjoy these photos of a wonderful night. Thank you to good pal John Reed for organizing and for being such a wonderful leader of our Michigan local steering committee.

More photos here! 📸

An officer AND a gentleman … for a few more days anyway. #LMA24

From Legal Marketing Association HQ: “Have you registered for #LMA24, yet? Hear from current LMA President Roy Sexton on why he’s excited to attend! Plus, register before December 31 for the chance to win a free hotel night and room upgrade!”

9Sail’s “Legal Marketers Tell All: Where Legal Marketing is Headed + Trends to Watch” … and Wabash College covers INvolve People Outstanding 100 LGBTQ+ Executives Role Model recognition … #lmamkt #lma23

Thank you, 9Sail and Joe Giovannoli, for all you do for our profession and community. Such a gem! Thank you also to Lynn Tell for inviting me. And Todd Rengel, you are an absolute delight. Greatly enjoyed this conversation and being able to share my free-ranging perspectives on our collective future.

In this installation of 9Sail’s Legal Marketer Webinar series, Roy Sexton, Director of Marketing at Clark Hill and President of the Legal Marketing Association, and Todd Rengel, legal marketing technologist and President of Animus Rex, Inc. joined 9Sail founder and CEO Joe Giovannoli to reflect on this year in legal marketing and review trends for the future. 

Key takeaways:

  1. Market Consolidation: continuing law firm consolidation is likely, in part arising from increased competition from technologically savvy firms that have a mature infrastructure and strong, highly specialized teams already in place. Marketers should prepare to play a larger role in strategy, and to encourage their firms to be proactive rather than reactive. 
  2. Increase Team Efficiency: One of the best things marketers can do, both in budget and in use of technology, is to streamline and find the pathways that are most efficient to satisfy the needs of their internal lawyer clients and external firm clients. 
  3. Be Digital: It’s vital for legal marketers to engage in effective digital marketing, or be left behind.

View here.

Thank you, Wabash College! ✨… Roy Sexton, Director of Marketing at Clark Hill Law and 2023 International President of the Legal Marketing Association – LMA International, has been named to the INvolve People Outstanding 100 LGBTQ+ Executives Role Model List for 2023.

While at Wabash, Sexton was a double major in English and Theater, was a member of Lambda Chi Alpha Fraternity, Student Senate, The Bachelor, and the Wabash College Theater.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations, and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and creates inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

View original article here.