Roy Sexton, Director of Marketing at Clark Hill and 2023 International President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2023. Other honorees include Julia Hoggett, CEO, LSE plc and Head of Equities, Capital Markets at LSEG; Jen Carter, Global Head of Technology at Google; Avon Neo, Head of Global Markets Sales to Private Banks Asia at Nomura Singapore Limited; Adam Moysey, Chief Financial Officer at NBCUniversal Studio Group; Caroline Farberger, Chair, Board Executive in Financial Services, Investor, G7 Advisor at Caroline Farberger AB; and David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation.
The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.
In their recognition, INVolve wrote, “Roy Sexton is the Director of Marketing at Clark Hill PLC. He has actively contributed to the firm’s PRIDE affinity group in terms of messaging and content creation. He has helped align the firm’s marketing efforts to support educational content, both within and outside the firm, via video messaging, social media, Q&As, panel discussions, outside speakers. Last year, their marketing campaign – including their values, diversity and inclusion messaging – was named 2022 Best Marketing Campaign from the London-based Managing Partners’ Forum for a professional services organization. Roy is the 2023 international president of the 4,000-member Legal Marketing Association (LMA) and has been a leadership member since 2021. He also serves on the governance board committee of Mosaic Youth Theatre of Detroit and was marketing chair for Ronald McDonald House Charities Ann Arbor’s board.”
INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.
About the recognition, Sexton observed, “Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life. I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe. In my 25+ year career, I’m incredibly grateful for this community, for my family and friends and colleagues, and, most of all, for my husband. They’ve all supported me as my authentic self and given me the grace and encouragement – and the wings – to help others.”
Saline’s Roy Sexton, the Director of Marketing at Clark Hill Law, has been recognized on the INvolve – The Inclusion People Outstanding LGBTQ+ Executives Role Model List for 2023.
The acknowledgment comes as a result of his contributions to the firm’s PRIDE affinity group, particularly in messaging and content creation. Sexton’s efforts have been integral in shaping the firm’s marketing strategies to embrace educational content through various channels such as video messages, social media, and panel discussions.
“Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life,” says Roy. “I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So, it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe.”
Last year, Clark Hill’s marketing campaign, which Sexton played a key role in developing, received the 2022 Best Marketing Campaign award from the Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, and inclusion.
“I’ve been a Michigander now for nearly 25 years, and I’m incredibly grateful for this community, for my family and friends and colleagues, and, most of all, for my husband,” adds Roy. “They’ve all supported me as my authentic self and given me the grace and encouragement – and the wings – to help others.”
In addition to his role at Clark Hill, Sexton is serving as the 2023 international president of the Legal Marketing Association (LMA), which has a membership of 4,000. He has been part of the LMA leadership since 2021. Furthermore, he contributes to the arts and charity sectors, holding positions on the governance board committee of Mosaic Youth Theatre of Detroit and the marketing chair for the Ronald McDonald House Charities Ann Arbor.
Thank you, Gary Mitchell and Answering Legal! I really love the conversation we were able to have here about authenticity, brand (professional and personal), law firm positioning, random acts of #singing, sartorial splendor, community involvement, and #dogs on #linkedin. Love you, brother!
Episode 10 of The LawBiz Podcast™ With Gary Mitchell is now available!
Roy Sexton, the 2023 Legal Marketing Association International President and Director of Marketing at Clark Hill Law, joins the show to discuss creating the type of culture your clients are interested in, how lawyers should go about connecting with people and much more!
Shout outs to Legal Marketing Association – LMA International, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Jay Harrington, John Mola, Gabby Confer, Lori Mola Compagner, Adopt A Pet of Fenton, Michigan, Dale Ross, Megan McKeon, Susan Ahern, Athena Dion.
Deeply honored to be included in this international list of 2023 Top 100 LGBTQ+ Executives. Alongside David Furnish no less (!) and so many incredible, accomplished professional leaders and role models. (I always knew I was two degrees from Elton John!) Thank you, INvolve People, for naming me among these wonderful souls. And thank you to NewsPRos’ Jaime Baum and my Clark Hill colleague Leslie Smithson for their support and facilitation here.
Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life. I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe.
“Roy Sexton is the Director of Marketing at Clark Hill PLC. He has actively contributed to the firm’s PRIDE affinity group in terms of messaging and content creation. He has helped align the firm’s marketing efforts to support educational content, both within and outside the firm, via video messaging, social media, Q&As, panel discussions, outside speakers. Last year, their marketing campaign – including their values, diversity and inclusion messaging – was named 2022 Best Marketing Campaign from the London-based Managing Partners’ Forum for a professional services organization. Roy is the 2023 international president of the 4,000-member Legal Marketing Association – LMA International (LMA) and has been a leadership member since 2021. He also serves on the governance board committee of Mosaic Youth Theatre of Detroit and was marketing chair for Ronald McDonald House Charities Ann Arbor’s board.”
About the recognition: “The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.”
About the organization: “INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programmes, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognising and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.”
This month’s message…is a video! For those who might have been suffering TL;DR* from my last few musings, have we got a treat for you!
A few weeks back, incoming 2024 International President Kevin Iredell and I sat down with our fab Interim CEO Ashley Stenger to record a discussion about LMA’s 2023, present and future.
For me, November is always a nice month of reflection, before the hustle and bustle of year-end and sundry holiday festivities overtake our already taxed brains and hearts. I hope you take a moment to enjoy this conversation.
NEXT STEPS: 1) Please WATCH THE LMA FIRESIDE CHAT VIDEO and then 2) join us for a LIVE Q&A on Wednesday, November 29 at 12:30 p.m. CT, which will serve as our Annual Meeting of the Members to answer your questions and for more insights into LMA’s exciting upcoming initiatives and plans. Register now.
I’m so grateful to have shared this time with these two brilliant souls. Ashley has such a wonderful sense of service, calm, and perspective on it all. And Kevin is just a dynamo – strategic, thoughtful, kind. I can’t wait to see all the amazing things they do together in 2024, alongside our International Board, Regions, Local Steering Committees, Shared Interest Groups, and other committees and volunteer leaders.
And I wouldn’t be me if I didn’t offer another playlist. This one is a pretty dramatic auditory shift from the thumpa-thumpa club cuts I usually compile. Again, with that spirit of reflection, these are all standards, show tunes and mellow classics that speak to my heart and put a smile on my face.
For those who might be gathering with families and friends later this month, I’m hoping this might be your soundtrack for reconnection and fellowship. Enjoy this “Stay Classy AmpiMix” on Apple Music and Spotify.
Love you!
Roy
Roy E. Sexton
President, 2023 LMA International Board of Directors
Director of Marketing, Clark Hill
*Too long; didn’t read
Register for the November 29, 12:30 p.m. CT, Fireside Chat Q&A/Annual Meeting of the Members.
Our Legal Marketing Association – LMA International board met this week. My last in-person meeting as president. I told them all this, and I will repeat it here. This will truly be the honor of my professional life. It has been such a gift to serve alongside such a dedicated, creative, fun, thoughtful group of human beings.
It was truly affirming to see how aligned we are in working toward the continued growth and evolution of this organization and community that we all love very much. The October meeting is always a transitional one, as we welcome our incoming board members to listen in on the conversations in which they will soon take active part. It’s a really wonderful group. And I will be also sad to see some exceptional voices roll off the board as is the natural way of these things.
Our incoming 2024 president Kevin Iredell did a fabulous job laying out his vision and approach for next year – and we alongside 2022 prez Brenda Plowman gave our 2025 president John Byrne his commemorative prez cap. #40! I don’t think he’s much of a baseball cap kind of guy, but it was nonetheless a great honor to be able to hand this ceremonial object to such a good, longtime friend, who cares so much about our profession.
In addition, these pandemic years kind of derailed much opportunity for us to bond beyond meeting times and the occasional dinner or conference. Being fiscally responsible, we did squeak in a group Chicago architectural boat tour. It turned out to be such a glorious sunny fall day in Chicago and we had a delightful time learning about the rich history of this city.
And, yes, my 1997 gogo boy, club kid pleather Ricky Martin pants emerged from the back of my closet for our board dinner. My colleagues might wish those pants would go back in that closet never to be seen again. But I felt quite chic.
And finally the board gave me the most heartwarming present. Back in April at the #LMA23 annual conference, they collected sand from the beach and objects from the event that reminded them of me and of our work together. The items are all held in a beautifully engraved apothecary jar, which will be proudly displayed in my home, alongside “Bed Bugs Bunny.” (Thank you for the perfect name, Laura Gassner Otting!) Some of you might recall that I rescued a wet, muddy, stuffed rabbit that I found on the sidewalk in Florida before the event.
These amazing folks know me well. And I love them.
P.S. I rewarded myself with a martini, blue cheese olives, and french fries. I’m such a nerd.
P.P.S. And then ANOTHER martini and mac and cheese with my boo at Seva Restaurant, Ann Arbor. 😅🍸
Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.
“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”
Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.
Fab guests Laura Gassner Otting and Athena Dion joined Rob Kates and me to relive a bit of #LMA23. But quickly (sequins notwithstanding) the conversation turned toward authenticity and advocacy and framily. …
Learning that wonderhell isn’t a destination but a journey; that once you’ve achieved your goal living in a place of “how can I top that?” is doing yourself a disservice; that achievement is about what you learn about yourself and others in the process; that taking the pause after is ok and good because your next adventure will come naturally and organically through; and more.
Yes, we talked about Florida and how #dragisnotdangerous but also how this moment has revealed the good (and sometimes the disappointing) in those around us. We learned that “you don’t have to give your trophies back” after achievement. They’re yours. You earned them. Don’t feel an apologetic need to put them back in the universe. And that sometimes after achievement, a fulfilling path can be helping others then find theirs. And, oh, sometimes “rage and greed” (and borrowed couture) are the only spark one needs to go to that next level!
Shout outs during the show to Megan McKeon, Jennifer Petrone Dezso, Lee Ashby Watts, Danna Tauber, Rich Bracken, Jessica Aries, Holly Amatangelo, Lisa McDonald Kamen, Kevin Iredell, Jessica Haarsgaard, Susie Sexton, and more!
As the saying goes, people support what they help create. Now that the dust (and sequins – more on that later) have settled and we’re back at it at our firms and organizations, I’m reflecting on what was extraordinarily created at LMA’s recent 2023 Annual Conference in Hollywood, Florida…abundant COMMUNITY. Nearly 1,200 of us coming together in person to network, learn ― and sometimes commiserate! But the energy and sense of community at this conference was unique, motivating and palpable. In addition to the many standing-room-only sessions taught by leadership and thinkers on top-of-mind issues in legal marketing, there was a widespread feeling of community, shared experiences and belonging – always LMA’s “special magic” and never more on display than at #LMA23.
True to our conference theme of “Amplify” (our voices, careers, teams, work), the stellar education sessions covered everything from how law firms are or are not using ChatGPT, what works/doesn’t work/needs fixing in the eyes of General Counsel (spoiler alert – they’re FOR using AI!), the crucial value of storytelling and narrative in client connection, how DEI can and must be a pillar of firm culture and evolution, the latest vistas in martech, how to develop and retain talent, and the crucial role of client teams in the engagement and growth continuum among myriad other hot topics.
One of my favorite a-ha moments came from Aarash Darroodi, Fender Musical Instruments Corporation General Counsel and Executive Vice President, and a compelling and provocative “contestant” on our GC panel “game show” (expertly moderated by conference co-chair Jennifer Dezso). He said, and I paraphrase, “Wining and dining is fine, but don’t take me to a football game. Come visit me AT my company and see our culture firsthand and learn what we do. THAT will show me you care.” He and the other panelists *might* have also noted (accurately) that marketing and business development ARE key differentiators in a firm and are crucial to clients’ understanding of capability and connection. You can take that to the bank!
And getting back to sequins, our 2023 conference theme, Amplify was kicked off with a highly-caffeinated, strobe-lit bang in our opening session. In a move to underscore LMA’s inclusivity and encouragement to amplify ourselves, we opened the conference with yours truly singing – well, big old community theatre-style belting – Lady Gaga’s “Born This Way” and sharing the stage with renowned drag queen and community activist Athena Dion. With a crowd on its feet singing along and cell phone cameras aglow, we kicked off the conference with an “everybody say ‘love’!” wake-up call (sorry/not sorry to those whose coffee hadn’t yet kicked in)! Sequined suits, rainbow chiffon and all.
Athena, Laura, yours truly
The message (I hope) was clear – each of us is born to be special and we should bring our authentic selves to our work and lives every day. And as my mama taught me, and I offered to the beautiful assembly: “Tell others what they mean to you IN THE MOMENT when it will mean something to THEM.” (You can watch the full opening production here on Facebook; Thank you, Kates Media and By Aries, for the excellent video support!) Just after that, fabulous, motivating and authentic-badass-wrapped-in-a-warm-hug best-selling author Laura Gassner Otting, delivered a rousing keynote address about how each of us can and should live limitlessly and, well, get out of our own way, removing boundaries and inhibitions to achieve our true potential: Conquer Doubt. Dream Bigger. Be Limitless. Perfect for our Amplify theme!
(In what I think is an unprecedented move, our keynote wrote about her experience at the annual conference on her blog – it’s a lovely Valentine to all of us, so give it a read here.)
All of this would not be possible without the leadership of our outstanding 2023 LMA Annual Conference Advisory Committee (ACAC) Co-Chairs, Jen Dezso, Megan McKeon and Lee Watts, along with the entire ACAC. They fueled innovative thoughts and formats, brought together top thought leaders to share insights and knowledge, and helped more than 115 speakers share best practices and approaches to successful law firm marketing and business development with nearly 1,200 attendees. For those who couldn’t attend, attended but missed a session, or want to relive and review a session you attended, the CONFERENCE RECORDINGS will be available later this month, so watch your inbox. The recordings are included in the Conference registration and are also available for purchase if you weren’t able to attend.
The BEST conference co-chairs Jen, Megan, and Lee (with some crazy man in sparkly pants!)
There’s really nothing like being in person at an LMA Annual or Regional Conference. The connections you make, the important information imparted, the nuanced tips and tricks shared among colleagues that are immediately implementable, and meeting with and learning about the new services, platforms and technologies available to make our work better through vendor partners (90+ at #LMA23!) make for an invaluable experience. I strongly encourage each of you to plan now to attend the 2024 LMA Annual Conference that will be held next April 3-5 in San Diego. Registration will open this August (with an Early-Bird Discount) and there will be a Justification Kit available to help you gain approval to attend. I can’t wait to go “All In” at #LMA24 and hope to see you there!
In the meantime, the party continues over the coming months in the events and get-togethers of our eight dynamic regions and more than 40 local groups. They provide of-the-moment learning, support and community year-round. Check out the upcoming events and the fall regional conferences here ― and go! You won’t regret getting involved. I’ve had the privilege of chatting with our amazing regional presidents the past few days, and I know they have BIG things planned for this fall. You won’t want to miss these unique opportunities to reconnect with your regional communities and continue the conversation begun at #LMA23.
Whether you were at #LMA23 in person or not, take that AMPLIFIED, limitless mindset, enthusiasm for our profession and all the incredible learning – (or upcoming learning through the conference recordings) – back to your firms and organizations and use your own version of “sequins” to be your most authentic, amazing, amplified and successful selves. Without authenticity, you never achieve brand differentiation – for your firms, for your companies, for yourselves. And with a “community” like LMA, anything and everything is possible.
P.S. In a wonderful and authentic moment of serendipity, GrowthPlay‘s Deb Knupp stopped me in the hall late on day one of #LMA23 and said she was so motivated by the session opening that she found her key mentors – including CLIENTSFirst Consulting‘s Chris Fritsch and Content Pilot LLC‘s Deborah McMurray among others – and told them that they were instrumental in her setting off and developing her business. And that they needed to know that. Shortly thereafter, who do I run into, but Chris Fritsch who says, “Craziest thing! Deb Knupp just came up to me and told me how important I had been to her career and her personal and professional growth!” Funny that! Don’t hesitate to tell people the positive impact they have had in your life. It makes a big difference to them. And to you.
Fate brings people together at just the right time and just the right moment. Laura Gassner Otting is such a gift. This message below had me beautifully gobsmacked. I’m honored and touched – but more importantly I love how she sees our Legal Marketing Association – LMA International community. These are special souls and her message will mean the world to all.
This past week I keynoted one of the most fantastic events ever. It was the Legal Marketing Association’s annual conference, and while you might think that an association conference could never be exciting or even surprise you… you’d be wrong. Dead wrong.
And here’s why.
Roy Sexton is the chair of the association, and Roy knew his members, and he knew what his members needed: an emotional release, unbridled joy, and amplification of their truest selves after a long few years of taking it on the chin. And, he decided to give them exactly what they needed in the form rainbows, sequins, wigs, and platform heels.
Yes, my friends, there was a drag queen duet to start a conference of 1100 legal marketers. Because why not, right?
My call time for the stage was 9am. At 8:15am the doors opened. All 1100 of the legal marketers in attendance filed in and found their seats. (My parents, who had never seen me speak, were also there and filed in alongside the attendees.) People were subdued, back together for the first time in years, an early morning after late night travel, and while they were excited to see each other, there was a palpable nervousness in the air.
At 8:30am, the room went dark, and Roy, backstage and bejeweled from head to toe in a rainbow-sequined tuxedo tails and silver shirt and pants started singing the opening bars to Born This Way by Lady Gaga. The audience started clapping in time as he came out from behind the curtain and performed the first part of the song.
But, wait! There’s more!
As he began to belt out the chorus, Athena Dion, The Greek Goddess, strode out to join him, and together they sang. The audience was on their feet. The room was pumping. The audience sang and danced as they worked the room like a runway.
Regardless of where you stand on the nonsense fight going on about drag queens — I mean, let’s face it, with the existential climate crisis and rampant mass shootings, don’t we have bigger fish to fry?!? — you can’t help but fall in love with love.
(By the way, if this week’s newsletter offends you, feel free to show yourself out here by unsubscribing. It’s cool.)
Roy wanted to open this conference — the first time they were all back together in three years — with a message: a welcome mat laid out wide, love for all, amplification for every one of us.
Here’s what I know to be true this week: There are million billion miles between being loved and being seen. (Tweet this.)
So many of us feel unseen. Even if we feel loved, we stand nervously on edge, worrying about whether of not people will love the real us when we show them who we really are. Roy blew the doors off of that notion, inviting the entire audience in to his world, and showing them that they could invite him into theirs.
Oh, and, from now on, I’m going to insist in my rider that a drag queen opens every keynote for me.
