“There is a place for people like me — we belong.” Grateful to be named, for the third year in a row, to INvolve’s Outstanding Role Model List, supported by YouTube

I’m incredibly proud to be recognized among such inspiring LGBTQIA+ leaders for the third year running. Visibility and representation aren’t just nice-to-haves — they’re essential. These awards go far beyond the fleeting buzz of personal recognition; they signal to the wider business community the real power of authenticity … of those who are brave enough to bring their whole selves to work, and to speak openly about it. As a young gay man growing up in Indiana in the 80s and 90s, seeing a list like this would have meant the world to me. It would have shown me that there is a place for people like me — that we belong. I’m deeply grateful, and hopeful, that in some small way I can help pass that message forward to the LGBTQIA+ community today.

Founder & CEO of INvolve, Suki Sandhu OBE, says, “I’m so thrilled to be celebrating this global group of trailblazing Executives, Future Leaders and Advocates who are working to ensure LGBTQ+ individuals in the workplace can thrive. All the individuals featured in our Outstanding Role Model Lists supported by YouTube are championing inclusion and leveraging their expertise and knowledge to drive impactful initiatives and strategic change within their organizations. It’s vital that LGBTQ+ employees across global organizations can succeed and achieve career success, and these Role Models are essential drivers of change who are smashing barriers to progress. We could not effect change without them leading the way.”

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INvolve wrote, “Roy Sexton, Chief Marketing Officer at Vedder Price, is a visible and authentic advocate for LGBTQ+ inclusion. As 2023 International President of the Legal Marketing Association and current co-chair of their DEI shared interest group, Roy centers DEI in the organization’s strategy, leading impactful town halls and creating safe spaces for LGBTQ+ members. At Vedder Price, Roy mentors colleagues and fosters a culture of belonging. His leadership extends to over 150 interviews, keynote speeches, and panel presentations, amplifying the importance of inclusive leadership. Roy has been recognized by a number of organizations including Crain’s and Corp! Magazine for his leadership capabilities, particularly as an executive within the LGBTQ+ community. He served as a board member for a number of Michigan-based charitable organizations, such as the Mosaic Youth Theatre of Detroit and Ronald McDonald House Charities. Roy’s visibility as an openly gay executive inspires others to embrace authenticity and drive change.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

 

Pride … a deeper love. “They are merely shining a light on how much work we have yet to do.”

We live in interesting, sometimes exhilarating, often sad times. You might ask why am I sharing this image? There is a point here. And it’s not to garner sympathy. You might also ask why do I put myself through this? I’ve developed a pretty thick skin the last couple of years, and I’m quite proud of that honestly.

But I sometimes hear – and recently did – that we’ve come so far, and the world has changed, so how much visibility is really still needed? I would simply point your attention to these reactions to my Facebook post of this interview. Now I have a public profile, on purpose, and most of these are reactions from people I do not know. And I’m fine with that.

More than half of the 127 reactions have an angry or a laughing or a crying emoji, perhaps in some kind of judgment. These are exactly the people I want to reach. These are people who need to remember our common humanity. And the price of admission for me is that they get to believe they are mocking me from behind a cell phone screen or computer monitor.

They aren’t. They are merely shining a light on how much work we have yet to do.

Link to interview.

P.S. File under bittersweet but optimistic joy … just wrapped my last in person meeting on the Legal Marketing Association – LMA International board. I still have six months ahead yet to serve, but in the spirit of fiscal responsibility and keeping resources directed to member value, we will have virtual meetings the rest of 2024.

The past two days have been incredible as President Kevin Iredell and CEO Ashley Stenger alongside incomparable Jonathan Lurie navigated us through robust and inspiring strategic planning conversations. The future is bright indeed with the marvelous, collaborative, forward thinking, kind group of talented humans on this board. It was lovely catching up, commiserating, thinking among friends old and new.

Excited to see where the road takes LMA and grateful I’ve gotten to be some small part of this journey the past five years. Onward and upward!

“I believe when we can be our authentic selves, we are free and comfortable to do our best work.” Nishlis Legal Marketing’s “Talking Pride with …” ME!

Oh my goodness, Idan Nishlis, Lee Saunders, Nishlis Legal Marketing, thank you for this lovely opportunity to tell a bit about my journey as a gay man in this industry. This absolutely made my day. Love you and grateful for your leadership and all you give our community. 🌈💕

“As part of Pride month we have been interviewing key figures in the legal industry for our series ‘Talking Pride with…’

“We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association – LMA International (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).

“‘I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.’

Read more about how being true to oneself can lead to professional success and how law firms are evolving to embrace inclusivity.”

Full interview

Talking Pride with… Roy Sexton

By Lee Saunders|June 17th, 2024

As part of Pride month we have been interviewing key figures in the legal industry for our series “Talking Pride with…”

We are excited to share insights from Roy Sexton, Director of Marketing at Clark Hill and Past President of the Legal Marketing Association (LMA). In this interview Roy discusses with Nishlis Legal Marketing the impact of identity on career choices, the importance of authenticity in the workplace, and Clark Hill’s commitment to Diversity, Equality, and Inclusion (DEI).

How – if at all – has your identity shaped or influenced your career choices? 

Whether from being a member of the LGBTQ+ community or being an only child or some intersection of both, I’ve always been willing to take risks. This world imposes unnecessary limits on us based on identity, and when faced with that, I always feel some peculiar urge to prove everyone wrong. I had an executive coach once who laughingly said I seemed willing to put myself in harm’s way (career-wise) just to see what might happen. Lol.


I had spent the better part of a decade in healthcare and found myself getting bored with it, so I just threw my résumé out there and was hired by my first firm in 2011. The managing partner at the time was running for Congress and wanted someone to step in and pick up the marketing responsibilities he had so ably carried.  I didn’t realize I was taking a risk making such a dramatic career pivot, but I’m incredibly glad that I did. 

This has been such a rewarding industry to support, and being part of the Legal Marketing Association community and being embraced by it so fully gave me a sense of self and confidence that I don’t know that I had had previously. 


What were your expectations of the law as a member of the LGBTQ+ community? Did you have any specific preconceptions, fears, or concerns and how has that turned out in reality?

Given what might be perceived as career recklessness on my part, I don’t know that I had any preconceived notions when I joined this industry in 2011. I mean, much like healthcare, I presumed there would be an element of keeping focus on the work first and foremost with identity/authenticity being secondary. 

I’ve always felt differently about that presumption and have tried to flip it on its head wherever I worked. I believe when we can be our authentic selves, we are free and comfortable to do our best work. I’m glad to see the world catching up to that idea.  

And honestly, I think I was refreshingly surprised by the firms where I’ve had the privilege to work. Yes, there has always been an element of keeping a professional polish on everything, but I have also found in law, a great joy in celebrating our own quirks and eccentricities and differences. I feel like that’s where the marketing magic really lies. And thereby one can execute some really fascinating storytelling to promote one’s chosen organization. 


Much is made of Diversity, Equality and Inclusion (DEI) these days and its role in law, how active are you / your law firm in this area?

I’m really thrilled by our leadership in this arena. Our CEO John Hensien and leadership team more broadly have such a visible commitment in this space. We have dedicated resource groups to support everyone in the firm, attorneys and staff. 

And we have made a concerted effort to weave DEI education into all of our external marketing messaging. The firm rolled out allyship training firm wide in the last couple of years, requiring all to attend. The conversations were robust and thoughtful and energizing. We have pursued and achieved Mansfield certification multiple years in a row, and our DEI videos and external content have received hundreds of thousands of views. 
The team I am privileged to lead has been involved in all of these efforts at various levels, in partnership with our fantastic HR team and other operational leaders. It is very gratifying. 


And, of course, in my leadership role last year as president of the Legal Marketing Association,  I put this issue front and center in all of my communications. And I may have brought a drag queen on stage in Florida at 8:30 in the morning just to make a point. 😊 I was honored to be recognized for these efforts by INvolve People as one of their top 100 LGBTQ executives worldwide last year.

This all sounds very self-aggrandizing to type, but the real point of it all at this stage of my life is to be the visible example I would have appreciated at earlier points in my career. If I can show people that being myself – my weird and happy and quirky self – yields success, while celebrating the joyous life I have with my husband and our rescue dogs, then I feel like I can make some small difference.

How do you feel law firms are generally today on this topic and what work remains to be done?

I think we have come a long way, and I encourage the industry to keep the courage of its convictions. I have been cautiously optimistic/pleased this Pride month (so far) as I feared firms might walk back visible messaging in light of the cultural pushback that we saw last year that caused some consumer facing companies to walk back their visible advocacy efforts. 

It feels as though the industry has in fact, stayed the course, on the balance, and I would encourage those midsized and smaller firms that might still be on the fence about making visible declarations of inclusion to realize the world is evolving, clients are evolving, talent is evolving, and the future will be an inclusive one. Not an exclusive one.

Roy Sexton, Director of Marketing, Clark Hill and Past President of the Legal Marketing Association (LMA). 

Founded in 1890, Clark Hill is an international law firm with 700 attorneys in over 25 offices in the U.S., Ireland and Mexico.

Thank you to Scott Lawrence and Gittings Global for this snazzy new headshot

“When we talk about allyship, it means so much to know people are there supporting us, but it even even means more when they are actively clearing barriers for our professional success.” Video interview with Pathmonk “Formulating Strategies for Legal Marketing Success;” Legal Marketing Association DEI Member Resource Group Testimonials; and my talented pals launch their new book “Own Your Story: #EmpoweredWomenAnthology”

Thank you, Ernesto Quezada and Pathmonk, for having me on to talk about this wonderful firm Clark Hill where I’m privileged to work with such an incredible Marketing and Business Development team and with such fantastic attorneys and colleagues.

View here.

It’s always a thrill to tell our story, discuss our growth trajectory, and our exceptional culture. Appreciate the opportunity very much! #SimplySmarter

Episode description: Join Roy Sexton, Director of Marketing at Clark Hill, as he delves into strategic legal marketing insights. With over 25 years of experience, Roy discusses branding, communications, and the firm’s 700+ attorneys across 27 [NOW 28 with addition of Boulder!] offices.

Discover Clark Hill’s comprehensive legal services, from labor and employment to banking and finance, all delivered by an accessible team of professionals. Tune in to explore the values driving Clark Hill’s success and learn how they continue to make an impact in the legal industry.

From my time on the international board of the Legal Marketing Association (five years with 2024 being my last!), one of the things of which I think I’m proudest that the organization has put in place would be our DEI Member Resource Groups, a safe space for learning and commiseration, networking and, well, kindness.

More info here.

There have been many leaders involved over the past few years in their creation and maintenance and growth. They all deserve so much praise – a special shout out to wonderful Michelle Turner and David Ackert who keep asking for my thoughts for these lovely periodic summaries they’ve compiled.

My thoughts from our recent allies gathering:

“Our allies conversation this month was so robust and so candid and so essential. We had open dialogue about the difference between good intention and real need and about how those of us in diverse groups may not always crave more ally energy/programming, but rather substantive support in terms of career opportunity. When we talk about allyship, it means so much to know people are there supporting us, but it even even means more when they are actively clearing barriers for our professional success.”

Own Your Story: #EmpoweredWomenAnthology

Received my copy last night and can’t wait to start reading, exploring, learning – kudos to this incredible cohort of leaders/authors/voices on this wonderful milestone!

You can order your copy of “Own Your Story: #EmpoweredWomenAnthology” here.

“[A] treasure trove of authentic and vulnerable stories, each one a chance to learn, to connect, and maybe even find a little piece of ourselves in the process.” – Eugina Jordan, Author of Unlimited

“An inspiring reminder that when we share our stories, we step into our power and claim our worth.” – Alexandra Carter, Author of Ask for More: 10 Questions to Negotiate Anything

“This book, authored by women who are both excellent storytellers and inspiring community leaders, serves as a showcase of their passion, strength, and resilience. Keep shining and sharing your amazing stories!” – Lucy Chen, Author of Build Resilience: Live, Learn, and Lead

Stories have the power to transform: they foster empathy, create connections, and teach us that we are more alike than different. In this anthology, women from diverse backgrounds, lived experiences, professions, and ages share their unique stories. These are stories of growth, change, loss, love, enlightenment, strength, and resilience. Their vulnerability reminds us that authenticity is empowering—and they lead by example.

Empowered and connected, we can create change in our lives and the world. Let’s harness the power of storytelling to empower, connect, and create change.

Foreword: Our Stories Light Fires; They Break Molds by Eugina Jordan

Introduction: The Art of Storytelling by Susan C. Freeman

Finding My Tribe by Cheryl Aufdemberge

A Unicorn in an Ordinary World by Dr. Rebecca Baumgartner, ACC, CDE

Unbreakable by Natalie Altonia Borneo

What I Was Made for by Michelle Bufano

On Hospice: Life After Death by Sarah Burke

Permission to Live Out Loud by Tiffany Castagno

A ‘Yes … And’ Career Model by Gena Cox, PhD

Breaks Don’t Define You, They Refine You by Marcie Dickson

Grateful: A Life Well Served by Jan Anne Dubin, MBA (She/ Her/ Hers)

Grace, Grit, Grind, and Gratitude by Daphne Turpin Forbes

Breaking the Stigma by Susan E. Frankel

Unexpectedly Redirected: Loss to Possibility by Anne Gallagher

The Power of the Girlfriend Brigade by Alexis Gladstone

The Survivor’s Journey by Lindsay Griffiths

Self-Doubt as a Catalyst for Change by Judy Hoberman-CHPC-Exec. Coach-Sales-Leadership-Speaker

A Journey of Resilience and Hope by Homeira İzadi

The Road to Mastering My Voice by Nori Jabba

Follow the Yellow Brick Road by April Joy (Hurst)

The Chariot, The Tower, and The Page by Drew Kramer

Healing Out Loud by Caroline Markel

The 3 Rs of Resilience by Lesley Marlin

The Power of Owning Your Story by Serena Mastin

From Silent Ostrich to Empowered Peacock by Sheila Murphy

Self-realization and Renewal by Jenn Ocken

When Others Can’t Handle the Shine by Sameena Safdar

Innovate & Change to Succeed by Nita Sanger

Great Expectations: A Love Letter to Women by Lauren A. Tetenbaum, LCSW, JD, PMH-C

When Life Throws You a Curve Ball … by Jennifer Marino Thibodaux

Rising Up by Courtney Thomas

Life Is About the Journey by Jing Wang

Words You Keep by Becky Whatley

Learning to Thrive Not Just Survive by Michelle Wimes (she, her, hers)

Afterword: Own Your Story by Lesley Marlin & Jennifer Thibodaux

Well, now that’s what small towns are for. Whitley County #Pride activate! #lgbtqiaplus

Thank you, Whitley County Pride! I’m now a card carrying member.

Join here: https://www.whitleycountypride.org

Never in 1 million years would I think my beautiful small Indiana hometown would have such an organization. Thank you, Board President Savanna Fettig and the rest of the board Amanda Elkins, Ashley Nichole Fettig, Candy Gamble Bower, Matt Minier, Leanne Facer, Zac Crabtree, Erin Rowland Jones, Brayden Schmidt, and Mac Golden for your leadership, bravery, and heart. Can’t begin to express my gratitude.

All are welcome to join, far and wide. Let’s all help fight the good fight. 🌈 💕

“Hello everyone … inviting everyone to become members of Whitley County Pride! We have a lot of really cool events planned, and continuing to be planned, for 2024 and beyond! You do not have to live or work in Whitley County to become a member and it is open to anyone who supports our mission! Join today for $10 per year!”

Join here: https://www.whitleycountypride.org

A Tale of Two Closets: Maestro and Fellow Travelers

Gay film and television dramas always include suffering. A lot of suffering. We in the LGBTQIA+ community don’t get a lot of Julia Roberts/Hugh Grant frothy rom coms. Hell, we don’t get any Marvel epics, Disney fables, sci-fi adventures, or even glitzy musicals of our own. C’est la vie.

But sometimes in the suffering, Hollywood gets it right. That is indubitably the case with Showtime’s/Hulu’s/Paramount+’s literary adaptation Fellow Travelers, starring Matt Bomer, Jonathan Bailey, Allison Williams, Jelani Alladin, and Noah Ricketts. It is almost the case with actor/star/auteur Bradley Cooper’s latest opus, the Leonard Bernstein biopic Maestro on Netflix, co-starring Carey Mulligan, Sarah Silverman, Maya Hawke, annnnnnnd … Matt Bomer!

It may be an unfair comparison, as Fellow Travelers benefits a) from being a work of historical fiction and b) from being told over eight episodes. The adaptation of Thomas Mallon’s novel has a lot more latitude and space to explore the nuances and travails of gay men living, loving, and, quite frankly, simply surviving – from the McCarthy communist witch hunts and Lavender Scare until the AIDS crisis in the mid-80s. I might also suggest, however, that Fellow Travelers benefits from its showrunners being openly gay themselves – among them writer/executive producer Ron Nyswaner and director/executive producer Daniel Minahan.

Now, I’m not one who subscribes to the notion that only people in one particular group can tell the stories of said group. Art is about exploring and learning and growing – and you can only do that by molding clay that may be a bit foreign to your own lived experience. However, the viewer can feel the qualitative difference when said stories are told by those who have experienced them firsthand versus those who haven’t. What is that old saw? “Write what you know.” It’s a conundrum to be sure – some of the best art is crafted by those who have survived a fiery furnace, but others gain knowledge and empathy by exploring its simulacrum.

Fellow Travelers covers (in essence) a waterfront remarkably akin to that of Tony Kushner’s Pulitzer Prize-winning two-part play Angels in America, itself a groundbreaking moment for gay literature and art. Closeted McCarthy bulldog Roy Cohn (later a mentor to Donald Trump) is a haunted gargoyle of an antagonist in each. As Cohn in Fellow Travelers, Will Brill is exceptional – infuriating AND heartbreaking – a scheming ball of self-loathing barbed wire. Matt Bomer’s Fellow Travelers character Hawkins Fuller, a state department bureaucrat and war hero, could be a corollary to Angels’ similarly “straight-presenting,” dual-life-leading Mormon anti-hero Joe Pitt. Jonathan Bailey’s tortured idealist Tim Laughlin who ricochets from cause to cause (McCarthyism, seminary, San Fran-community organizer) in Fellow Travelers evokes faith-conflicted, virtue-signaling Louis Ironson in Angels. And both characters are a bit … exhausting TBH. Hawk’s long-suffering wife Lucy Smith, as portrayed by Allison Williams in Fellow Travelers, follows a similar arc to Joe Pitt’s equally long-suffering wife Harper in Angels (minus the polar bear excursions). And we even have an answer for Angels’ Belize, the play’s over-it-all Jiminy Cricket-conscience, in Fellow Travelers’ will-they-won’t-they couple Marcus Gaines, a closeted journalist, and Frankie Hines, a very un-closeted drag performer and activist, portrayed respectively (and luminously) by Jelani Alladin and Noah Ricketts.

While the cast structure and timeline bear striking similarity to Angels, the tone is very different. No flights of fantasia nor whipsaw quippery here, and, in some respects, the story is more impactful for playing it, excuse me, straight. Particularly, Bomer and Williams turn in career-best performances. Neither fall prey to convention here. Bomer is, yes, a bit Mad Men-Don Draper-esque here (to the good). He plays the Machiavellian Hawkins as a fully formed human, broken as can be, but functioning – and functioning highly. A director I once had – Rex McGraw at Ohio State – told me, “Remember, the villain in a play doesn’t think they are the villain.” They are either trying to do the right thing or simply getting by. Hawkins is not a victim nor a victimizer, but a creature of circumstance and access. He’s paved a career through military and state service, lives a personal life of countervailing performative balance, and dreams of it all leading one day to unlimited freedom (a day that never comes). In contrast, Williams could play simply the tragic collateral damage to all this – the naive spouse who trades away full-fledged love for security. Her character and her portrayal are too smart for that. She knows what she’s gotten into, sees the promise in Hawkins, but also shields her own heart as best she can.

What people outside the LGBTQIA+ community – particularly of a certain era – may fail to understand is that for many (myself included) we play a game with ourselves (much like Hawkins) that with the passage of time (and the passing of some family members) one day we can be our true selves. Some of us realize that is folly, and some don’t. And that is a central tension of Fellow Travelers, Angels in America, and, yes, Maestro.

Bradley Cooper has gotten some flak for using prosthetics to resemble (uncannily I might add) composer/conductor/wunderkind Leonard Bernstein in Maestro. Regarding my point that not everyone has to be it to play it? This applies here IMHO. The film is a remarkable feat – Cooper writes, directs, produces, stars – and I mean he STARS, baby. Remember that clip of Cooper as an overeager grad student asking Robert DeNiro a question from the audience of Inside the Actors’ Studio with James Lipton? That same overeager Cooper brings his golden retriever-like energy to Leonard Bernstein’s own golden retriever-like energy and at times it’s just so much muchness.

It’s all beautifully framed, reverent even. And that’s a bit of the problem. Again, Fellow Travelers has a lot more time in which to tell its tale, but Maestro almost comes off like a series of frustratingly fragmented sketches, a tone poem if you will, that can’t decide if it wants to lionize Bernstein or crush him under the weight of his own vanity. A good biographical film doesn’t have to do either – in fact it shouldn’t – but the fact that Maestro feels as synaptically syncopated as Bernstein’s score to West Side Story makes for a slightly maddening viewing experience. And please note, I generally liked the film, but I wish it had slowed down every once in a while, cut down on the Altman-esque overlapping clichéd dialogue, and let us really delve into this brilliant soul’s mind and heart. It feels like Cooper took literally Bernstein’s closeted bisexuality and the conflict it presented Bernstein – existing in the same era as Fellow Travelers with life and career at comparable risk. Consequently, Cooper is playing the same game of “keep-away” with the narrative that Bernstein played with his sexual identity.

Thank heavens for Carey Mulligan. I think I write that sentence yearly now. As Felicia Montealegre Bernstein, Mulligan keeps the film from spinning off its well-intentioned axis. The script doesn’t give her as much as it could – again, a LOT of naturalistic “dialogue” which weirdly on film comes off pretentious and unnatural, but it is what it is. Nonetheless, Mulligan gets more across with the arch of an eyebrow, the pursing of her lips, a clenched jaw, a smile that fades slowly into a grimace and then a frown, the flicking of a cigarette. (Speaking of which it becomes almost comical that every single moment of every single scene Lenny and Felicia have cigarettes in their hands – like everywhere. I know smoking was a different vice back then, but come on!) With her precisely-expressioned face alone, Mulligan gives the audience long, deep looks into the pain (and joy) of sharing her life – professional and personal – with the boundlessly creative and self-indulgent Lenny. And this is where having some LGBTQIA+ creatives involved in the production might have helped Cooper strike the right balance depicting the high wire act Leonard Bernstein was navigating. Mulligan has the sensitivity and insight and empathy to show us the impact, but Cooper – wearing ALL those hats and with a healthy dollop of hero worship – doesn’t quite stick the landing, the way Bomer does in Fellow Travelers.

And, yes, both Maestro and Fellow Travelers include fourth act scenes in discotheques. It seems to be de rigeur for queer-themed productions. Whereas Fellow Travelers uses the setting as a place to explore the impact of emotional (and physical) self-medication, Maestro uses it to cringe effect (as the kids say). Seeing a sweaty Leonard Bernstein swaying his arms to Tears for Fears’ “Shout” (seriously, was that song ever played in a gay dance bar) as some final, triumphant act of liberation? Yeah, not so much.

(By the way, Cooper also has Bernstein listening to R.E.M.’s “End of the World as We Know It,” exiting his cute red convertible just as Michael Stipe shouts the lyric “LEEEEOONNN-ARRRRD BERN-STEEEEEIN!” I really had no idea what to make of that. Seemed a bit Mel Brooks-y to me.)

Both productions are well worth your time. I feel like I’ve been a bit uncharitable toward Mr. Cooper and Maestro. He should be proud of his achievement, and if I were his eighth grade English teacher I would give him a gold star and an A+ on his thesis project. But, for my money, the better bet is with Fellow Travelers. It says much about the human condition – queer or otherwise – and is beyond revelatory regarding our present socio-politically fragmented days. It’s the end of the world as we know it … and I feel fine.

Glittering unicorns: Expert Webcast’s “CMO Toe-to-Toe” with host Joseph Panetta and guest yours truly #lma23 #lmamkt

Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.

VIEW HERE: https://expertwebcast.vhx.tv/videos/cmo-toe-to-toe-with-roy-sexton-clark-hill

“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”

Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.

“Hotter than July.” The Legal Marketing Association is fired up this summer ― plus more playlists! #lmamkt #lma23

“Hotter than July.” That’s not just a kickass Stevie Wonder album, but is a phrase that could also be used to describe all of YOU! LMA is en fuego this summer. I’m inspired by all of the amazing content you are generating these days: thought leadership, webinars, social media, in-person presentations, social outings, conference planning, on and on. I try like the Dickens to keep up with it all, and am happy to report that is humanly IMPOSSIBLE. So kudos to y’all!

I was fortunate enough to make a trip to Toronto in June to join one of the Canada Region’s summer socials. And it was off the chain. Eighty attendees, vibrant dialogue, so much connection and just great fun. Kudos to Jessica Horowitz and team for all the hard work and planning! Thank you to Canada President Hans Chang for extending the invite AND for treating me to an incredible lunch the next day. You may or may not know this, but Hans was tapped as president-elect this year, but stepped up to the prez role in quick fashion when this year’s original president left our wonderful industry for another great opportunity. (A testament to how in demand you all are BTW!) Hans pivoted like the champ he is and quickly immersed himself. Didn’t skip a beat. He has led with heart and authenticity, and he shared with me that he sees himself as a steward, adding to what has come before and simply hoping to leave things a bit better than he found them. I’d say he’s doing very well at that mission! That’s all we can ask of ourselves as leaders.

While I was there, Canada Board Member Sara Short (communications) said these magical words: “I love your playlists! I’m going to miss those!” So you can blame her for this…another playlist to round out your summer fun. Hopefully as good for a glass of wine on the patio as a raging house party. You’re welcome! Here on iTunes and Spotify 🎵. And, yes, my beloved theater peeps Idina Menzel and Billy Porter are well-represented…but these ain’t no show tunes. You’ll see!

 

Roy July Pres mssg_canada 2 photo
Roy July Prez mssg_canada 1 photo

Shout out to the Midwest Region who is killing it with a series of meet-ups across the region. I was able to join the Michigan Architecture tour here in Detroit – thanks to John Reed and Andrea Oleszczak and team for planning such a thoughtful, inspiring, engaging afternoon. And I see you Kate Shipham, Amie Allison, Jason Klika, Rich Marsolais, Jennifer Shankleton, Tanya Riggan and other Midwest Board members getting your miles (and steps) in touring our Midwest LSCs. 

Midwest Michigan Architecture

 

The photos of these meet-ups are such great fun to see!

Kudos to our Northeast Region and Mid-Atlantic Region for following a similar model on socials AND launching some incredible educational content this summer. I know a recent client-service education event in the Northeast had over 115 attendees! Way to go, Northeast President Jay Linder, Mid-Atlantic President Kathryn Burke and respective teams!

(Sidenote: I worry when I start going down this path of shout-outs that I’m leaving someone out. Please know that this is all offered just in the spirit of celebration and that we are grateful for ALL of the efforts at play this summer!)

Speaking of the Midwest – thank you to Ashley Defay, Kate Harry Shipham, Lauren McNee, Sara Pierson and Rob Kates for this opportunity to reflect on being a gay man in this industry, my mid-year reflections on this wonderful role I get to carry, leadership lessons generally, and…The Little Mermaid. If you missed the interview, you can catch it here. It’s a pretty candid chat and all comes from the heart.

21DAY SOCIAL MEDIA CHALLENGE

Kudos to Jennifer Forester, Jacob Eidinger, Erika Galarneau and the Social and Digital Media SIG team for their exceptional work on June’s “21-Day Social Media Challenge,” (login to view) in its second year. 

I didn’t think they could top themselves from last year…but they did. The conversations were robust and provocative and actionable. If you missed it this year, do NOT miss it in the future. It exemplifies what is so incredible about LMA: community: sharing knowledge and insight and connecting through learning. 

And as robust as our LMA community is, I must admit that we had a “shoot for the moon” goal of 4,500 members in 2023 as an International Board. Truth be told, the eddies of a shifting economy among other issues have conspired and we’re more likely to hit 4,100. Still growth from last year, but not as big as we’d hoped. And that’s ok. (For those ready to hit the “I told you so” button, I’m pre-empting you!) That said, the International Board is hard at work in a series of sub-teams looking at membership, regional growth, education and revenue diversification toward the end of yielding nuanced, achievable goals for next year. More to come on that. But that’s the job we signed up and we’re happy to support the continued evolution of this marvelous association. (Know someone who should be a member? Invite them to join LMA with our special Mid-Year Membership Offer!)

We’re halfway through this year and already we’ve had so many great events and impactful educational offerings. To date across HQ and regions, we have offered 100+ educational opportunities with thousands of attendees — in addition to the 1,100+ attendees at the 2023 Annual Conference (recordings available here)! And there are many more events happening now and planned for this year.

As you have likely seen on social media and beyond, we have a number of great regional conference offerings in the queue for this fall. Check out the schedule for your region and make sure to join one (or more!) to continue your growth and development as professionals. One last shout-out to our Southeast Region and President Laura Hudson. Not only are they planning a fab conference for THIS fall, but they are also already ahead of the curve, securing NEXT YEAR’S dates with a very thoughtful approach. Love seeing that collaboration, hard work and embracing of best practices. Go, team!

And while you may have a little downtime, consider sharing your expertise and submitting an educational session idea for the LMA 2024 Annual Conference Call for Content which is open only through July 17. You can alternately submit your name for consideration as a possible speaker or panelist.

Keep taking time for you where you can – and keep connecting meaningfully with each other! That’s why we joined this LMA club and what makes it all worthwhile!

Love you,

Roy

President, 2023 LMA International Board of Directors

Roy E. Sexton
Director of Marketing
Clark Hill

 

Save the Date! #LMA24 I April 3-5 I San Diego

Add Your Expertise! Call for Content Open Through July 17

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How do you stand out in a crowded and competitive market? July 25 National LGBTQ+ Bar Association Lavender Law Conference panel discussion

Honored to be a panelist at next month’s National LGBTQ+ Bar Association Lavender Law Conference in Chicago on Tuesday, July 25.

Register/Agenda: https://lgbtqbar.mtiley.com/events/LavLaw23/Agenda.aspx

Session description …

Accelerating Your Business Development and Marketing Skills

Speakers:

– Angelica Crisi (Moderator) (Coston Consulting LLC)
– Marla Butler (Thompson Hine LLP)
– Kate Eisenberg (Mintz)
– Michael Francis (Severance Burko Spalter Masone & Laurette)
– Khue Hoang (Reichman Jorgensen Lehman & Feldberg LLP)
– Roy Sexton (Clark Hill)

The ongoing disruption in the legal industry has created new opportunities and challenges for lawyers from underrepresented groups. With a potential economic downturn looming, it’s even more critical and timely for diverse lawyers to focus on sharpening their client development and marketing skills.

This interactive panel will provide tips and best practices to help you take your career to the next level as it explores everything from engaging your network to crafting value propositions that differentiate your services and cultivate a powerful brand.

Program participants will hear from legal marketing experts and experienced law firm partners as they share their insights and explore best practices to help you hone your business development and marketing skills. Panel moderators will take a deep dive into the following questions: How do you stand out in a crowded and competitive market? How do build strong connections in your company/firm? How do you unlock and grow your network? What are the keys to growing your business and expanding client relationships? How do you position yourself for success?

Cloud 9, part three: Sequins, Inclusion, Innovation, and Community … #LMA23

Something extraordinary happened in Hollywood, Florida, at the recent 2023 Legal Marketing Association Annual Conference.

[Original post with hyperlinks here: https://tinyurl.com/3mnd59mx]

As the saying goes, people support what they help create. Now that the dust (and sequins – more on that later) have settled and we’re back at it at our firms and organizations, I’m reflecting on what was extraordinarily created at LMA’s recent 2023 Annual Conference in Hollywood, Florida…abundant COMMUNITY. Nearly 1,200 of us coming together in person to network, learn ― and sometimes commiserate! But the energy and sense of community at this conference was unique, motivating and palpable. In addition to the many standing-room-only sessions taught by leadership and thinkers on top-of-mind issues in legal marketing, there was a widespread feeling of community, shared experiences and belonging – always LMA’s “special magic” and never more on display than at #LMA23.

True to our conference theme of “Amplify” (our voices, careers, teams, work), the stellar education sessions covered everything from how law firms are or are not using ChatGPT, what works/doesn’t work/needs fixing in the eyes of General Counsel (spoiler alert – they’re FOR using AI!), the crucial value of storytelling and narrative in client connection, how DEI can and must be a pillar of firm culture and evolution, the latest vistas in martech, how to develop and retain talent, and the crucial role of client teams in the engagement and growth continuum among myriad other hot topics.

One of my favorite a-ha moments came from Aarash DarroodiFender Musical Instruments Corporation General Counsel and Executive Vice President, and a compelling and provocative “contestant” on our GC panel “game show” (expertly moderated by conference co-chair Jennifer Dezso). He said, and I paraphrase, “Wining and dining is fine, but don’t take me to a football game. Come visit me AT my company and see our culture firsthand and learn what we do. THAT will show me you care.” He and the other panelists *might* have also noted (accurately) that marketing and business development ARE key differentiators in a firm and are crucial to clients’ understanding of capability and connection. You can take that to the bank! 

And getting back to sequins, our 2023 conference theme, Amplify was kicked off with a highly-caffeinated, strobe-lit bang in our opening session. In a move to underscore LMA’s inclusivity and encouragement to amplify ourselves, we opened the conference with yours truly singing – well, big old community theatre-style belting –  Lady Gaga’s “Born This Way” and sharing the stage with renowned drag queen and community activist Athena Dion. With a crowd on its feet singing along and cell phone cameras aglow, we kicked off the conference with an “everybody say ‘love’!” wake-up call (sorry/not sorry to those whose coffee hadn’t yet kicked in)! Sequined suits, rainbow chiffon and all.

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Athena, Laura, yours truly

The message (I hope) was clear – each of us is born to be special and we should bring our authentic selves to our work and lives every day. And as my mama taught me, and I offered to the beautiful assembly: “Tell others what they mean to you IN THE MOMENT when it will mean something to THEM.” (You can watch the full opening production here on Facebook; Thank you, Kates Media and By Aries, for the excellent video support!) Just after that, fabulous, motivating and authentic-badass-wrapped-in-a-warm-hug best-selling author Laura Gassner Otting, delivered a rousing keynote address about how each of us can and should live limitlessly and, well, get out of our own way, removing boundaries and inhibitions to achieve our true potential: Conquer Doubt. Dream Bigger. Be Limitless. Perfect for our Amplify theme!

(In what I think is an unprecedented move, our keynote wrote about her experience at the annual conference on her blog – it’s a lovely Valentine to all of us, so give it a read here.)

All of this would not be possible without the leadership of our outstanding 2023 LMA Annual Conference Advisory Committee (ACAC) Co-Chairs, Jen Dezso, Megan McKeon and Lee Watts, along with the entire ACAC. They fueled innovative thoughts and formats, brought together top thought leaders to share insights and knowledge, and helped more than 115 speakers share best practices and approaches to successful law firm marketing and business development with nearly 1,200 attendees. For those who couldn’t attend, attended but missed a session, or want to relive and review a session you attended, the CONFERENCE RECORDINGS will be available later this month, so watch your inbox. The recordings are included in the Conference registration and are also available for purchase if you weren’t able to attend.

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The BEST conference co-chairs Jen, Megan, and Lee (with some crazy man in sparkly pants!)

There’s really nothing like being in person at an LMA Annual or Regional Conference. The connections you make, the important information imparted, the nuanced tips and tricks shared among colleagues that are immediately implementable, and meeting with and learning about the new services, platforms and technologies available to make our work better through vendor partners (90+ at #LMA23!) make for an invaluable experience. I strongly encourage each of you to plan now to attend the 2024 LMA Annual Conference that will be held next April 3-5 in San Diego. Registration will open this August (with an Early-Bird Discount) and there will be a Justification Kit available to help you gain approval to attend. I can’t wait to go “All In” at #LMA24 and hope to see you there! 

In the meantime, the party continues over the coming months in the events and get-togethers of our eight dynamic regions and more than 40 local groups. They provide of-the-moment learning, support and community year-round. Check out the upcoming events and the fall regional conferences here ― and go! You won’t regret getting involved. I’ve had the privilege of chatting with our amazing regional presidents the past few days, and I know they have BIG things planned for this fall. You won’t want to miss these unique opportunities to reconnect with your regional communities and continue the conversation begun at #LMA23.

Whether you were at #LMA23 in person or not, take that AMPLIFIED, limitless mindset, enthusiasm for our profession and all the incredible learning – (or upcoming learning through the conference recordings) – back to your firms and organizations and use your own version of “sequins” to be your most authentic, amazing, amplified and successful selves. Without authenticity, you never achieve brand differentiation – for your firms, for your companies, for yourselves. And with a “community” like LMA, anything and everything is possible.

P.S. In a wonderful and authentic moment of serendipity, GrowthPlay‘s Deb Knupp stopped me in the hall late on day one of #LMA23 and said she was so motivated by the session opening that she found her key mentors – including CLIENTSFirst Consulting‘s Chris Fritsch and Content Pilot LLC‘s Deborah McMurray among others – and told them that they were instrumental in her setting off and developing her business. And that they needed to know that. Shortly thereafter, who do I run into, but Chris Fritsch who says, “Craziest thing! Deb Knupp just came up to me and told me how important I had been to her career and her personal and professional growth!” Funny that! Don’t hesitate to tell people the positive impact they have had in your life. It makes a big difference to them. And to you.

P.P.S. Thank you to our amazing LMA HQ team – Danielle Gorash HollandAshley StengerHolly AmatangeloKaitlin Heininger, Ellie Hurley, Jennifer WeigandKelly Bache Shatzer, CPASarah LoganSydney JaneckeKathy Sveen, Robyn Haynes, Ashley Nunzio, Meredith HalperinKristin Frankiewicz, and a host of others I’m likely missing – for their consummate, loving, detailed support of this event (months and months of hard work!). And a special shout out to Lisa M. Kamen, CAE for helping corral all my popcorn ideas into the message above and for smiling and agreeing a year ago when I ran up to her and said, “Um, I’d like to sing a Lady Gaga song next year.” She calmly replied, “Will you be arriving in an egg?” And then made all my crazy gay boy dreams come true.

Thank you all for being you — it’s an honor to be part of this marvelous community!

Love you!

Roy

President, 2023 LMA International Board of Directors

Roy E. Sexton

Director of Marketing

Clark Hill Law

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Save the Date! #LMA24 I April 3-5 I San Diego