Saline’s Roy Sexton, the Director of Marketing at Clark Hill Law, has been recognized on the INvolve – The Inclusion People Outstanding LGBTQ+ Executives Role Model List for 2023.
The acknowledgment comes as a result of his contributions to the firm’s PRIDE affinity group, particularly in messaging and content creation. Sexton’s efforts have been integral in shaping the firm’s marketing strategies to embrace educational content through various channels such as video messages, social media, and panel discussions.
“Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life,” says Roy. “I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So, it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe.”
Last year, Clark Hill’s marketing campaign, which Sexton played a key role in developing, received the 2022 Best Marketing Campaign award from the Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, and inclusion.
“I’ve been a Michigander now for nearly 25 years, and I’m incredibly grateful for this community, for my family and friends and colleagues, and, most of all, for my husband,” adds Roy. “They’ve all supported me as my authentic self and given me the grace and encouragement – and the wings – to help others.”
In addition to his role at Clark Hill, Sexton is serving as the 2023 international president of the Legal Marketing Association (LMA), which has a membership of 4,000. He has been part of the LMA leadership since 2021. Furthermore, he contributes to the arts and charity sectors, holding positions on the governance board committee of Mosaic Youth Theatre of Detroit and the marketing chair for the Ronald McDonald House Charities Ann Arbor.
Thank you, Gary Mitchell and Answering Legal! I really love the conversation we were able to have here about authenticity, brand (professional and personal), law firm positioning, random acts of #singing, sartorial splendor, community involvement, and #dogs on #linkedin. Love you, brother!
Episode 10 of The LawBiz Podcast™ With Gary Mitchell is now available!
Roy Sexton, the 2023 Legal Marketing Association International President and Director of Marketing at Clark Hill Law, joins the show to discuss creating the type of culture your clients are interested in, how lawyers should go about connecting with people and much more!
Shout outs to Legal Marketing Association – LMA International, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Jay Harrington, John Mola, Gabby Confer, Lori Mola Compagner, Adopt A Pet of Fenton, Michigan, Dale Ross, Megan McKeon, Susan Ahern, Athena Dion.
Deeply honored to be included in this international list of 2023 Top 100 LGBTQ+ Executives. Alongside David Furnish no less (!) and so many incredible, accomplished professional leaders and role models. (I always knew I was two degrees from Elton John!) Thank you, INvolve People, for naming me among these wonderful souls. And thank you to NewsPRos’ Jaime Baum and my Clark Hill colleague Leslie Smithson for their support and facilitation here.
Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life. I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe.
“Roy Sexton is the Director of Marketing at Clark Hill PLC. He has actively contributed to the firm’s PRIDE affinity group in terms of messaging and content creation. He has helped align the firm’s marketing efforts to support educational content, both within and outside the firm, via video messaging, social media, Q&As, panel discussions, outside speakers. Last year, their marketing campaign – including their values, diversity and inclusion messaging – was named 2022 Best Marketing Campaign from the London-based Managing Partners’ Forum for a professional services organization. Roy is the 2023 international president of the 4,000-member Legal Marketing Association – LMA International (LMA) and has been a leadership member since 2021. He also serves on the governance board committee of Mosaic Youth Theatre of Detroit and was marketing chair for Ronald McDonald House Charities Ann Arbor’s board.”
About the recognition: “The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.”
About the organization: “INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programmes, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognising and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.”
Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.
“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”
Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.
Oh, thank you, Yasmin Zand and Charlotte Knight and Passle, for this lovely opportunity to discuss #LMA23, my professional and personal journey as a member of the lgbtq community, and what authentic allyship can (and should) be.
Very grateful for you, for this series, and for what you provide our community and legal industry so generously.
Shout outs and thanks to friends, colleagues, and allies, all mentioned (or alluded to!) in the show: Laura Gassner Otting, Athena Dion, Lisa McDonald Kamen, Diana Lauritson, Megan McKeon, Lee Ashby Watts, Jennifer Petrone Dezso, Holly Amatangelo, Kaitlin Heininger, Danielle Holland, Jennifer Weigand, Ellie Hurley, Ashley Stenger, James Fisher, Nancy Leyes Myrland, Gina Furia Rubel, Laura Toledo, Gail Porter Lamarche, Heather Morse-Geller, Lindsay Griffiths, Amber Bollman, Mike Mellor, Ruth Morayniss, Arthur Uratani, Tahisha Fugate, Susan Ahern, Mary Ann Hastings Stephens, Jon Brewer, Joseph Edmonds, Cheryl Bame, Don Sexton, Susie Sexton, John Mola, and more.
Episode description: On this episode of CMO Series REPRESENTS, Yasmin Zand is lucky enough to sit down with Roy Sexton, Director of Marketing at Clark Hill Law and 2023 Legal Marketing Association – LMA International President, to discuss his journey both inside and outside of the legal marketing industry.
Roy shares how his formative experiences as a gay man have impacted his approach to leadership and why finding safe and inclusive communities that allow him to be his authentic self has become so central in his career.
The conversation delves into Roy’s childhood, passions, and why his headline performance at the 2023 LMA Annual Conference in Florida was so poignant in support of the LGBTQ+ community in that moment.
— “June is Bustin’ Out All Over,”Rodgers and Hammerstein’sCarousel
These admittedly odd lyrics come from Rodgers and Hammerstein’s musical Carousel, which we theater nerds know is one of the more problematic entries in their canon, for many reasons I won’t bore you with here! But nonetheless, the sentiment of this ditty strikes me as right for this midpoint of the year. New life, sunshine, vibrancy, joy.
June also brings opportunities to celebrate and honor diversity, inclusion and shared history. Juneteenth and Pride celebrations across the world offer opportunities to celebrate and honor heritage, progress and hope. Although, I believe deep in my bones that these conversations and recognitions should never be limited to any given month, it remains important to mark these celebrations. They are too crucial to our collective understanding and growth to confine them by the calendar. With all the vitriol in the world, now is the time to show love, strength and authentic allyship. Reading the news right now can be an emotional and existential affront to many of us. LMA is strongest when we stand together. Make your voices heard and check in on each other. #SayLove #LMA-MRGs
I find myself in a reflective and, yes, celebratory mood at the six-month mark of my LMA presidency. The energy of the #LMA23 conference hasn’t abated. Our hope was to provide an empowering and inclusive experience that amplified our profession and our community. You took those ideas and expanded them in beautiful, inspiring ways — much like a beloved dance remix, taking what makes any song special and reinvigorating it to keep the party going. (If you couldn’t join in person or want to view a session you missed, the #LMA23 Conference Recordings were just made available!)
Speaking of which, it only seemed fitting that I offer another playlist for your summer months. This may be the most eclectic bunch to date, but these are tunes and vibes that get me in a good groove. And, yes, you’ll see I really had Eurovision, Jill Scott,The Wiz, Reba McEntire and Verve Records on the brain, among a number of other standbys, when I put this together. Stream or download on Spotify and iTunes. (Fun fact: I just learned Spotify links expire after seven days. Why? No clue… So, if you’re reading this later and can’t access it, drop me a line and I’ll generate a new link for you.)
By the way, we had a great post-#LMA23 Legal Marketing Coffee Talk chat with our keynote Laura Gassner Otting about her new book, “Wonderhell.” Queen of Miami Athena Dion also joined us to reflect on how much meeting all of you fabulous souls meant to them. If you missed it, you can check out the replay here! We talk a lot about mental health, self-care, living limitlessly and showing support for one another in these challenging times.
I hope you have some self-care/re-energizing summer fun planned. It’s so crucial to take time away, unplug, have shared experiences, decompress and make new discoveries. Work and volunteer commitments will be there when you return and, in fact, will BENEFIT from you recharging and refreshing, bringing bold new ideas to your organizations.
Along those lines, LMA recently launched our Well-Being Pledge so we can commit to the well-being of others and ourselves. And please continue to avail yourselves of the excellent educational offerings through our Shared Interest Groups, Regions and Local Steering Committees. I know they refill my well of ideas and inspire me to do better, more fulfilling work every day.
Looking ahead, there’s still time to participate in the call for content/speakers for some of the regions’ fall meetings. The call for content for the 2024 international annual conference will launch later this month, too — plan now to attend! These are great opportunities for your voices to be heard, to share your ideas with colleagues, and to grow from collaboration. I know in the early days of my time at LMA (and through today) the firms which I have been privileged to support always appreciated the visibility this afforded them (and me!). I don’t say that from a place of ego, but to help connect the dots that your personal and professional growth has a holistic, organic benefit to the organizations you serve.
Now excuse me while I jam out to my latest, wacky, Day-Glo playlist and watch the geraniums bloom on my patio!
Love you!
Roy
President, 2023 LMA International Board of Directors
Jessica: It’s just amazing. I also think the energy and just the people and the inclusion, the variety of content that was shared, and the best practices, there was so much. And I know a lot of people say that the best part of a conference is the networking, but it really, really was. The conference just felt so energizing and vibrant and electric. For me, the highlight of the conference was Roy opening up the show to Miss Athena Dion singing Born This Way. I will just… I’ll never forget how powerful and impactful and beautiful that moment was.
Robyn: So I think that Roy deserves such an amazing shout-out because both just because of his presence and because of starting the conference that way and so many just little things that he and the conference planning committee put together, it felt… You said the word, it felt incredibly inclusive. And the proof is in the pudding, reportedly 40% of the attendees were first-time attendees. So that means that to me, the data nerd in me, the takeaway is that so many people felt like there was really a place for them this year to go. And there’s a lot coming out of COVID and the numbers changing and industry trends, a lot of that stuff. But still that really percolates to the top, in my opinion, 40% of the people brand new, reportedly across the board, the energy was just top level the entire time. Everybody was super excited to be there. So I got to tell Roy, you did an amazing, amazing thing.
Fab guests Laura Gassner Otting and Athena Dion joined Rob Kates and me to relive a bit of #LMA23. But quickly (sequins notwithstanding) the conversation turned toward authenticity and advocacy and framily. …
Learning that wonderhell isn’t a destination but a journey; that once you’ve achieved your goal living in a place of “how can I top that?” is doing yourself a disservice; that achievement is about what you learn about yourself and others in the process; that taking the pause after is ok and good because your next adventure will come naturally and organically through; and more.
Yes, we talked about Florida and how #dragisnotdangerous but also how this moment has revealed the good (and sometimes the disappointing) in those around us. We learned that “you don’t have to give your trophies back” after achievement. They’re yours. You earned them. Don’t feel an apologetic need to put them back in the universe. And that sometimes after achievement, a fulfilling path can be helping others then find theirs. And, oh, sometimes “rage and greed” (and borrowed couture) are the only spark one needs to go to that next level!
Shout outs during the show to Megan McKeon, Jennifer Petrone Dezso, Lee Ashby Watts, Danna Tauber, Rich Bracken, Jessica Aries, Holly Amatangelo, Lisa McDonald Kamen, Kevin Iredell, Jessica Haarsgaard, Susie Sexton, and more!
Nearly a month ago, nearly 1,200 legal marketing professionals gathered in Hollywood, Florida, for #LMA23, and now we’re hitting the highlights (and high notes) with “#LMA23 … the Aftermath LIVE”—Andy Cohen and the Bravo team only wish they could produce a reunion show this juicy and grand!
LMA ‘23 fab keynote speaker – acclaimed best-selling author, catalyst, and executive coach, Laura Gassner Otting – will join us to share her reflections on the event, as well as chat about her background, love of dogs, supportive family, her new book, “Wonderhell,” and… well, any other topic that springs to mind. This is sure to be a joy-filled, funny, candid conversation with host Roy Sexton.
But wait! There’s more! That Greek Goddess, the Queen of Miami, Athena Dion, will be putting in an appearance as well, revisiting that moment this trio stormed the stage in Florida for their definitive, sequin-filled musical statement on the importance of inclusion and community. Don’t miss this episode!
