“…for who I am and what I’ve attempted to do in this life” – Detroit Legal News covers INvolve Outstanding 100 LGBTQ+ Executives Role Model recognition

Thank you, Brian Cox, Brad Thompson, and Detroit Legal News for the Thanksgiving Day shout out here. Always grateful for your kindness and support.

Read here: https://www.legalnews.com/Home/Articles?DataId=1529738

Roy Sexton, Director of Marketing at Clark Hill and 2023 International President of the Legal Marketing Association, has been named to the INvolve Outstanding 100 LGBTQ+ Executives Role Model List for 2023. Other honorees include Julia Hoggett, CEO, LSE plc and Head of Equities, Capital Markets at LSEG; Jen Carter, Global Head of Technology at Google; Avon Neo, Head of Global Markets Sales to Private Banks Asia at Nomura Singapore Limited; Adam Moysey, Chief Financial Officer at NBCUniversal Studio Group; Caroline Farberger, Chair, Board Executive in Financial Services, Investor, G7 Advisor at Caroline Farberger AB; and David Furnish, CEO/Chair of Rocket Entertainment Group/Elton John AIDS Foundation.

The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.

In their recognition, INVolve wrote, “Roy Sexton is the Director of Marketing at Clark Hill PLC. He has actively contributed to the firm’s PRIDE affinity group in terms of messaging and content creation. He has helped align the firm’s marketing efforts to support educational content, both within and outside the firm, via video messaging, social media, Q&As, panel discussions, outside speakers. Last year, their marketing campaign – including their values, diversity and inclusion messaging – was named 2022 Best Marketing Campaign from the London-based Managing Partners’ Forum for a professional services organization. Roy is the 2023 international president of the 4,000-member Legal Marketing Association (LMA) and has been a leadership member since 2021. He also serves on the governance board committee of Mosaic Youth Theatre of Detroit and was marketing chair for Ronald McDonald House Charities Ann Arbor’s board.”

INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.

About the recognition, Sexton observed, “Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life. I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe. In my 25+ year career, I’m incredibly grateful for this community, for my family and friends and colleagues, and, most of all, for my husband. They’ve all supported me as my authentic self and given me the grace and encouragement – and the wings – to help others.”

“So, it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe.” The Sun Times News covers my being named in INvolve – The Inclusion People Outstanding #LGBTQ+ Executives Role Model List for 2023 … #lmamkt #lma23

Thank you so much, Sun Times News! Grateful for our community and for your work keeping us all informed and connected. …

READ HERE: https://thesuntimesnews.com/g/saline-mi/n/224411/roy-sexton-recognized-outstanding-lgbtq-executive-role-model-2023

Saline’s Roy Sexton, the Director of Marketing at Clark Hill Law, has been recognized on the INvolve – The Inclusion People Outstanding LGBTQ+ Executives Role Model List for 2023.

The acknowledgment comes as a result of his contributions to the firm’s PRIDE affinity group, particularly in messaging and content creation. Sexton’s efforts have been integral in shaping the firm’s marketing strategies to embrace educational content through various channels such as video messages, social media, and panel discussions.

“Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life,” says Roy. “I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So, it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe.”

Last year, Clark Hill’s marketing campaign, which Sexton played a key role in developing, received the 2022 Best Marketing Campaign award from the Managing Partners’​ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity, and inclusion.

“I’ve been a Michigander now for nearly 25 years, and I’m incredibly grateful for this community, for my family and friends and colleagues, and, most of all, for my husband,” adds Roy. “They’ve all supported me as my authentic self and given me the grace and encouragement – and the wings – to help others.”

In addition to his role at Clark Hill, Sexton is serving as the 2023 international president of the Legal Marketing Association (LMA), which has a membership of 4,000. He has been part of the LMA leadership since 2021. Furthermore, he contributes to the arts and charity sectors, holding positions on the governance board committee of Mosaic Youth Theatre of Detroit and the marketing chair for the Ronald McDonald House Charities Ann Arbor.

LawBiz Podcast’s Gary Mitchell and I discuss authenticity, brand (professional and personal), law firm positioning, random acts of #singing, sartorial splendor, community involvement, and #dogs on #linkedin … #lmamkt #lma23

Thank you, Gary Mitchell and Answering Legal! I really love the conversation we were able to have here about authenticity, brand (professional and personal), law firm positioning, random acts of #singing, sartorial splendor, community involvement, and #dogs on #linkedin. Love you, brother!

Episode 10 of The LawBiz Podcast™ With Gary Mitchell is now available!

Roy Sexton, the 2023 Legal Marketing Association International President and Director of Marketing at Clark Hill Law, joins the show to discuss creating the type of culture your clients are interested in, how lawyers should go about connecting with people and much more!

Check it out here: https://www.youtube.com/watch?v=Zs3gDAatQLU

Shout outs to Legal Marketing Association – LMA International, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Jay Harrington, John Mola, Gabby Confer, Lori Mola Compagner, Adopt A Pet of Fenton, Michigan, Dale Ross, Megan McKeon, Susan Ahern, Athena Dion.

“Pretending I was Han Solo in the backyard” … Me, David Furnish, and Elton John … honored to be included in INvolve People’s international list of 2023 Top 100 LGBTQ+ Executives

Deeply honored to be included in this international list of 2023 Top 100 LGBTQ+ Executives. Alongside David Furnish no less (!) and so many incredible, accomplished professional leaders and role models. (I always knew I was two degrees from Elton John!) Thank you, INvolve People, for naming me among these wonderful souls. And thank you to NewsPRos’ Jaime Baum and my Clark Hill colleague Leslie Smithson for their support and facilitation here.

LIST: https://outstanding.involverolemodels.org/poll/2023-top-100-lgbt-executives/

Long ago and far away, I would have only dreamed to be acknowledged in this way … for who I am and what I’ve attempted to do in this life. I still feel a bit like that sheltered only child growing up in a small town in Indiana, reading comic books and pretending I was Han Solo in the backyard. So it’s nice to feel seen and hopefully model just a bit for others like me that we have value in this universe.

“Roy Sexton is the Director of Marketing at Clark Hill PLC. He has actively contributed to the firm’s PRIDE affinity group in terms of messaging and content creation. He has helped align the firm’s marketing efforts to support educational content, both within and outside the firm, via video messaging, social media, Q&As, panel discussions, outside speakers. Last year, their marketing campaign – including their values, diversity and inclusion messaging – was named 2022 Best Marketing Campaign from the London-based Managing Partners’ Forum for a professional services organization. Roy is the 2023 international president of the 4,000-member Legal Marketing Association – LMA International (LMA) and has been a leadership member since 2021. He also serves on the governance board committee of Mosaic Youth Theatre of Detroit and was marketing chair for Ronald McDonald House Charities Ann Arbor’s board.”

About the recognition: “The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.”

About the organization: “INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programmes, INvolve drives cultural change and create inclusive workplaces where all individuals can succeed. They publish annual role model lists recognising and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.”

#LMASE23 … Harmony and forgotten show tunes … #lmamkt #lma23

Sneak peek … our LMA Southeast Region fam asked me to send a video (since I can’t be there in person) offering my thoughts on “harmony” … the beautiful Legal Marketing Association #LMASE23 conference theme.

Here’s my response. Rainbow sequins and all. And, yes, there’s a song. Have you MET me?! This time Harry Nilsson’s “Swee’pea’s Lullaby” from the 1980 movie musical Popeye.

I’m a genx fanboy … what can I say? But the lyrics seemed fitting.✨

Glittering unicorns: Expert Webcast’s “CMO Toe-to-Toe” with host Joseph Panetta and guest yours truly #lma23 #lmamkt

Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.

VIEW HERE: https://expertwebcast.vhx.tv/videos/cmo-toe-to-toe-with-roy-sexton-clark-hill

“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”

Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.

#LMA23 August Message … Tempus fugit, doesn’t it? And an August playlist!

Email Headers 2023 (6)

Tempus fugit! My late mom would often invoke this Latin phrase (oh, how she loved her high school Latin classes!) in her columns, her prolific social media posts (apple doesn’t fall far from that tree), and late-night emails to yours truly. For reference (and to show I use Wikipedia):

Tempus fugit is a Latin phrase, usually translated into English as “time flies.” The expression comes from line 284 of book three of Virgil’s Georgics, where it appears as fugit inreparabile tempus: “it escapes, irretrievable time.” The phrase is used in both its Latin and English forms as a proverb that “time’s a-wasting.”

Well, I’d say this wonderful community hasn’t wasted one precious minute this year, nor let grass grow under our collective feet, which is why we’re already knocking on fourth quarter’s front door. (How many metaphors can I work into one sentence?) We may be breathless, exhilarated and a little spent, but so much incredible work is in our rearview mirror, with more ahead from regional conferences this fall to our international and regional boards setting goals and budgets for 2024.

I’ve said it before and I’ll say it again. This has truly been one of the great honors of my life to serve among all of you this year and I’m excited to see where 2024 President Kevin Iredell takes us. He’s such an insightful, authentic, driven leader, and I know the energy and heart he will bring to his LMA presidency will be remarkable.

Roy Sexton_July 2023_Lavendar Law Conference

(Photo: I was proud to have presented at the National LGBTQ+ Bar Association Lavender Law Conference in July in Chicago.)

As we look toward 2024, I’m going to “pass the mic” for the rest of this message to our fab CEO Danielle Holland. She has been diligently helping steer our macro conversations on long-term strategic planning the past few months and will share where we are headed next year and beyond.

But before I do…I offer you another gift of music🎵. What am I going to do next year with all of these playlists? Anywho, I hope you enjoy this #LMA23: Back to (Old) School AmpliMix here on iTunes and Spotify. I dug deep into my high school, college and grad school years for jams firmly placed in the 80s/90s, with a couple of 70s and 00s cuts for good measure.

DJ Roy out — here’s Danielle!

Thank you, Roy, and thank you for your incredible and engaging leadership this year! I know so many of us look forward to your playlists — who else could mash up 80s dance hits with show tunes and somehow have it all work together? 

That word, together, has been such an important theme for us this year and extends to next year and beyond.

Together, you have supported LMA and our community like never before. At the local and regional level, with exceptional educational and networking events…and across your organization as ambassadors fueling membership growth and engagement with vibrant member resource groups, collaboration in our Shared Interest Groups (SIGs) and committees, and post-Covid record attendance at the memorable LMA 2023 Annual Conference.  

Together, because of each of you, our LMA community is thriving. As we look to next year, it’s this amazing energy and inspiring spirit of together that will no doubt continue to propel us forward.

Membership engagement, growing member resources and strategic membership growth globally will be at the forefront, as will continuing to expand our support for our volunteer leaders in each of our eight regions – all while delivering an exceptional, integrated member experience across LMA. With that, we’re exploring new, innovative educational opportunities, as well as opportunities for our service providers to engage with LMA and our members. 

Also at the top of the list is strategic financial growth to reinvest in LMA and our community, in both the near and long term. Plus, you won’t want to miss our capstone event of the year, the LMA 2024 Annual Conference in San Diego next April! (Super Early Bird registration is open; my one shameless plug!)

The power and strength of LMA come from our members. Together there is nothing we cannot achieve. I thank you all for your ongoing advocacy and support.

You’ll hear more about what’s ahead for 2024 from Kevin in the coming months. It’s going to be another banner year, but there’s still much more of 2023 left. I ask for your continued support of LMA, and I hope to see many of you at our regional conferences this fall.

Now open up iTunes or Spotify and enjoy what DJ Roy has in store for us this month!

Love you,

Roy Sexton Signature_2

Roy

President, 2023 LMA International Board of Directors

Roy E. Sexton
Director of Marketing
Clark Hill

REGISTRATION IS OPEN FOR LMA24 April 3-5 San Diego

Register Early and Save!

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EDUCATION REGIONS EVENTS ADVOCACY COMMUNITY

From Answering Legal: A Discussion On The Future Of Legal Marketing With Leading Voices From The Community #lmamkt #lma23

VIEW VIDEO: https://youtu.be/JQ3NLFzY-Dc

Thank you, Nick Werker and Answering Legal! “Last month, Jacob Eidinger, Lee Ashby Watts, Nancy Leyes Myrland, Roy Sexton, Toni Toomer Wells and Nicholas Werker gathered at our Law Firm Summer Reboot Camp for a panel presentation called ‘A Discussion On The Future Of Legal Marketing With Leading Voices From The Community.’”

“When I found out the patriarchy wasn’t about horses, I just lost interest anyway.” Barbie the Movie

Kudos to Barbie helmer and co-screenwriter Greta Gerwig (Lady Bird, Little Women), Hollywood’s first solo woman director (and likely NOT the last) to earn $1 billion at the international box office for a film. In just over two weeks no less.

I was reflecting on that milestone on the way home from seeing the fab film this morning. Why? What is it about this movie that has captured the zeitgeist so? Admittedly, we are all a bit weary of superheroes. We all likely feel a bit lost in this topsy turvy world. Are we all looking for a new hero? Someone not in spandex and a cape, but still reminiscent of childhood’s limitless hopes?

On the surface, that might be the initial draw. Refreshingly, Barbie is something else altogether. It’s deeply weird. And wonderful. Its scenic design alone is immersive, glorious, impeccably off-putting. An uncanny valley, warped toyetic reflection of reality. Plato’s Allegory of the Cave in garish bubblegum pink. An apt metaphor for what Barbieland’s free-thinking denizens intend to inspire, yet trapped in a magic shell of real life sexist consumerism run amuck.

The fact that the subversively progressive creatives (namely Gerwig, co-screenwriter and life partner Noah Baumbach and producer and star Margot Robbie) won the day over the corporate product placement overseers (Mattel, Warner Brothers?), even openly poking fun at the latter, is a miracle. This is no slick toy commercial disguised as a major motion picture (see: any/all Transformers flicks … save arguably the sweet, goofy Bumblebee). Ironically, that does more for our adoration of – and desire to purchase – associated merch as a result.

The film juggles a ton of big ideas, mostly successfully. It is proudly feminist. And also humanist. For a movie about dolls. Body types, skin colors, ages, genders, sexualities are all deftly represented and celebrated. And a key point at the end of the film is made that extremes, even in course correction to prior imbalance, perpetuate alienation. Two wrongs never make a right.

Barbie is more surreal than it is comic, though I belly-laughed plenty and cried often at unexpected moments. Its surreality is its superpower. And that quality gives you the movie you need, not necessarily wanted.

Enough ink has been spilled about the movie’s plot – and crackerjack dialogue – that I would be veering into the mansplaining zone (which this movie has wicked fun with by the way) if I recapped here. I might simply note that if Kurt Vonnegut led a writers’ circle chat with Betty Friedan, Franz Kafka, Stanley Kubrick, Tina Fey, Mel Brooks, Samuel Beckett, and Amy Heckerling, conceptualizing what an existential crisis might look like for a Barbie doll, it would likely not even touch the absurdist vistas in this film.

In essence, Barbie comes to realize a toybox utopia isn’t reflected in real life and, in fact, can be wildly misinterpreted by the now-grown children it was intended to benefit. Her awakening shares as much with Pinocchio as it does The Feminine Mystique. Refreshingly, this is not a film centered on romance, which it might have become if placed in lesser hands. Don’t get me wrong, Ken is so deeply infatuated with Barbie he ultimately launches a mutiny from unrequited frustration. Not that THAT unbridled male egotism ever happens in life. Wink. But Barbie’s journey in the film is one of self-discovery, mining fairly deep psychological territory, including identity politics, free agency, and self-determination.

When Ken’s plot to turn Barbieland phallocentric flops spectacularly, he sobs, “When I found out the patriarchy wasn’t about horses, I just lost interest anyway.” Didn’t we all, Ken. Didn’t we all.

Yes, this may be the first billion-dollar summer blockbuster to hinge its primary plot points on matriarchy vs. patriarchy. Woot!

As for our principal players: Robbie is haunting as Barbie, spinning the character’s superhumanity inward, never stooping to camp, but layering ferocity and heartache in a truly touching portrayal. Ryan Gosling as Ken is delightfully daffy and walks a quirky high wire between guileless, mercenary, and poignantly clueless. America Ferrera is our narrative anchor, still trying to keep her head above water with the disappointments and curdled hopes that daily living outside Barbieland brings. She takes all the weirdness in stride, avoiding any overreactive cliches of “real human in cartoon situations” films. And her speech about the trials and tensions and spectacularly unfair expectations women endure kicks off the film’s conclusion with just the right level of introspective pathos. Taken together, Robbie, Gosling, and Ferrera steer this glittering super ship beautifully.

They are aided and abetted by remarkable supporting players who can – and do – carry their own movies but here seem perfectly content to be stitched into a communal crazy quilt of inclusive sensibilities: Kate McKinnon, Issa Rae, Alexandra Shipp, Emma Mackey, Simu Liu, John Cena, Michael Cera, Will Ferrell, Helen Mirren, Rhea Perlman, and more.

Music is yet another character in the film (although my old ears wouldn’t mind if cinemas cranked DOWN the volume every once in a while). Music producer Mark Ronson and a host of pop superstars supply commentary both overt and subtle throughout the film. My hubby turned to me at one point and said, “I thought you said this wasn’t a musical.” Oops.

Yes, this film is in many ways a frolic. As expected. But it’s also something more. And surprisingly I suspect I will be thinking about Barbie for weeks to come. I also surmise this is a film that will benefit from repeated viewings, which may be the ulterior motive after all, knowing that most kids (and adults) will watch a beloved movie over and over and over. With the empowering messages woven together here, that’s a very good thing. In the end, there is no shame loving Barbie, toys, or yourself. At any age.

Yours truly as a TRULY creepy AI-generated “Ken.” You’re welcome.

“Hotter than July.” The Legal Marketing Association is fired up this summer ― plus more playlists! #lmamkt #lma23

“Hotter than July.” That’s not just a kickass Stevie Wonder album, but is a phrase that could also be used to describe all of YOU! LMA is en fuego this summer. I’m inspired by all of the amazing content you are generating these days: thought leadership, webinars, social media, in-person presentations, social outings, conference planning, on and on. I try like the Dickens to keep up with it all, and am happy to report that is humanly IMPOSSIBLE. So kudos to y’all!

I was fortunate enough to make a trip to Toronto in June to join one of the Canada Region’s summer socials. And it was off the chain. Eighty attendees, vibrant dialogue, so much connection and just great fun. Kudos to Jessica Horowitz and team for all the hard work and planning! Thank you to Canada President Hans Chang for extending the invite AND for treating me to an incredible lunch the next day. You may or may not know this, but Hans was tapped as president-elect this year, but stepped up to the prez role in quick fashion when this year’s original president left our wonderful industry for another great opportunity. (A testament to how in demand you all are BTW!) Hans pivoted like the champ he is and quickly immersed himself. Didn’t skip a beat. He has led with heart and authenticity, and he shared with me that he sees himself as a steward, adding to what has come before and simply hoping to leave things a bit better than he found them. I’d say he’s doing very well at that mission! That’s all we can ask of ourselves as leaders.

While I was there, Canada Board Member Sara Short (communications) said these magical words: “I love your playlists! I’m going to miss those!” So you can blame her for this…another playlist to round out your summer fun. Hopefully as good for a glass of wine on the patio as a raging house party. You’re welcome! Here on iTunes and Spotify 🎵. And, yes, my beloved theater peeps Idina Menzel and Billy Porter are well-represented…but these ain’t no show tunes. You’ll see!

 

Roy July Pres mssg_canada 2 photo
Roy July Prez mssg_canada 1 photo

Shout out to the Midwest Region who is killing it with a series of meet-ups across the region. I was able to join the Michigan Architecture tour here in Detroit – thanks to John Reed and Andrea Oleszczak and team for planning such a thoughtful, inspiring, engaging afternoon. And I see you Kate Shipham, Amie Allison, Jason Klika, Rich Marsolais, Jennifer Shankleton, Tanya Riggan and other Midwest Board members getting your miles (and steps) in touring our Midwest LSCs. 

Midwest Michigan Architecture

 

The photos of these meet-ups are such great fun to see!

Kudos to our Northeast Region and Mid-Atlantic Region for following a similar model on socials AND launching some incredible educational content this summer. I know a recent client-service education event in the Northeast had over 115 attendees! Way to go, Northeast President Jay Linder, Mid-Atlantic President Kathryn Burke and respective teams!

(Sidenote: I worry when I start going down this path of shout-outs that I’m leaving someone out. Please know that this is all offered just in the spirit of celebration and that we are grateful for ALL of the efforts at play this summer!)

Speaking of the Midwest – thank you to Ashley Defay, Kate Harry Shipham, Lauren McNee, Sara Pierson and Rob Kates for this opportunity to reflect on being a gay man in this industry, my mid-year reflections on this wonderful role I get to carry, leadership lessons generally, and…The Little Mermaid. If you missed the interview, you can catch it here. It’s a pretty candid chat and all comes from the heart.

21DAY SOCIAL MEDIA CHALLENGE

Kudos to Jennifer Forester, Jacob Eidinger, Erika Galarneau and the Social and Digital Media SIG team for their exceptional work on June’s “21-Day Social Media Challenge,” (login to view) in its second year. 

I didn’t think they could top themselves from last year…but they did. The conversations were robust and provocative and actionable. If you missed it this year, do NOT miss it in the future. It exemplifies what is so incredible about LMA: community: sharing knowledge and insight and connecting through learning. 

And as robust as our LMA community is, I must admit that we had a “shoot for the moon” goal of 4,500 members in 2023 as an International Board. Truth be told, the eddies of a shifting economy among other issues have conspired and we’re more likely to hit 4,100. Still growth from last year, but not as big as we’d hoped. And that’s ok. (For those ready to hit the “I told you so” button, I’m pre-empting you!) That said, the International Board is hard at work in a series of sub-teams looking at membership, regional growth, education and revenue diversification toward the end of yielding nuanced, achievable goals for next year. More to come on that. But that’s the job we signed up and we’re happy to support the continued evolution of this marvelous association. (Know someone who should be a member? Invite them to join LMA with our special Mid-Year Membership Offer!)

We’re halfway through this year and already we’ve had so many great events and impactful educational offerings. To date across HQ and regions, we have offered 100+ educational opportunities with thousands of attendees — in addition to the 1,100+ attendees at the 2023 Annual Conference (recordings available here)! And there are many more events happening now and planned for this year.

As you have likely seen on social media and beyond, we have a number of great regional conference offerings in the queue for this fall. Check out the schedule for your region and make sure to join one (or more!) to continue your growth and development as professionals. One last shout-out to our Southeast Region and President Laura Hudson. Not only are they planning a fab conference for THIS fall, but they are also already ahead of the curve, securing NEXT YEAR’S dates with a very thoughtful approach. Love seeing that collaboration, hard work and embracing of best practices. Go, team!

And while you may have a little downtime, consider sharing your expertise and submitting an educational session idea for the LMA 2024 Annual Conference Call for Content which is open only through July 17. You can alternately submit your name for consideration as a possible speaker or panelist.

Keep taking time for you where you can – and keep connecting meaningfully with each other! That’s why we joined this LMA club and what makes it all worthwhile!

Love you,

Roy

President, 2023 LMA International Board of Directors

Roy E. Sexton
Director of Marketing
Clark Hill

 

Save the Date! #LMA24 I April 3-5 I San Diego

Add Your Expertise! Call for Content Open Through July 17

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