What do I REALLY want to be when I grow up? Many of us ask ourselves that question, not just when we are children but throughout our adult lives. Few people have the courage to embrace their truest, deepest dreams … let alone thrive in them. Successful voiceover artist, actor, coach, consultant, singer Ratana is one such human being. And her story is inspiring.
“Hi, I’m Ratana. In the Asian culture, the word Ratana has many meanings: it is a precious gem or term of respect in Hindi and a diamond or crystal in Thai. And, as the name implies, I am multi-faceted in my talents and interests. Here’s why: I grew up singing, loving musicals, theater, cartoons, and dance. And even though I loved to perform, I was also your stereotypically ‘good little Asian girl’ of a student – and ultimately I ended up studying marketing and advertising at Michigan State University, where I learned that creating amazing brands is very much like telling an amazing story,” she writes.
“After college, I jumped into the corporate world, where I applied my talents as a consultant to a variety of Fortune 500 clients, and later, as a marketing professional, where I worked on a variety of brands you might recognize from your regular Target or grocery run. But I still loved to perform. During the day, I perfected my analytical skills and by night, I took classes – dancing, acting, improv and voiceover… and I discovered that it’s fun to use both sides of your brain! Not only that, all these seemingly diverse and unrelated activities were perfectly complementary to each other. Serendipity.”
As a brand strategist with over 10 years of experience growing brands both in the US and internationally, Ratana helps clients develop and refine business strategy, find the brand story in their products or services, and develop a plan to bring that story to life. She has worked with and consulted for businesses in a variety of industries including entertainment, toys, food, restaurants, technology, and fitness, just to name a few.
“As a trained voice actor, I’ve lent my voice to a wide range of projects. Whether it’s providing instructions to children (or kids of all ages), playing a zombie’s best friend, or singing as a Southern belle, I’m able to provide a versatile range of characters, accents and attitudes that help you tell your story. As an improviser, my team and I entertain groups of all sizes by making up stories with only your one-word suggestion. And as a host, I’ve conducted live, on-camera conversations with artists and entrepreneurs,” she explains.
Instagram live replay of my interview with HRC Michigan – Annie, you’re a gem! We discussed my recent recognitions by INvolve People and Corp! Magazine, how Clark Hill creates an inclusive culture, the important work the Legal Marketing Association has done around DEI, what authenticity really means, and how important it is to simply live and let live.
Thank you, Legal News’ Brian Cox, Brad Thompson, Sheila Pursglove, for the lovely support you’ve consistently shown me in my career. Grateful for you, for your friendship, and for all you do for our profession!
Roy Sexton, director of marketing has been selected by Corp! Magazine as one of Michigan’s 2024 Most Valuable Professionals.
Sexton was among the winners of the 9th annual MVP Awards, honoring the state’s most dynamic and influential business leaders. Corp! Magazine characterized the winners as the leading voices in shaping Michigan’s business and economic direction. The MVP Awards recognize individuals who have made significant contributions to their businesses, their communities, and the state of Michigan.
Sexton leads Clark Hill’s marketing, branding and communications efforts in collaboration with the firm’s exceptional team of marketing and business development professionals. He has over 25 years of experience in marketing, communications, business development and strategic planning.
“At Clark Hill, our value proposition is simple. We offer our clients an exceptional team, dedicated to the delivery of outstanding service,” says Sexton. “We recruit and develop talented individuals and empower them to contribute to our rich diversity of legal and industry experience. “
Sexton is passionate about problem solving, facilitating business growth, crafting communications strategy and enhancing law firm culture. He works closely with the marketing team to advance the firm’s digital and social media presence and external engagement, using multi-channel distribution and data collection. This enables the team to quantify results and use those results to produce thoughtfully and strategically organized content for clients and prospects.
Sexton was named one of INvolve People’s 2023 Top 100 OUTstanding LGBTQ+ Executives internationally. He was listed in Crain’s Detroit Notable LGBTQ in Business in 2021 and Notable Leaders in Marketing in 2023, and he was a Michigan Lawyers Weekly Unsung Legal Hero in 2018.
In 2022, Clark Hill’s marketing campaign received the Best Marketing Campaign award from the Managing Partners’ Forum in London, celebrating professional services organizations. The campaign was noted for its focus on values, diversity and inclusion. The Clark Hill marketing and business development team was also awarded Best Marketing Initiative by Managing Partners’ Forum in 2020.
“I’m proud of how DEI has become so fully integrated into my professional efforts in this world. As international president of the Legal Marketing Association (LMA) in 2023 and as immediate past president this year, we have kept inclusion front and center, including me singing ‘Born This Way’ with drag queen Athena Dion in Florida last year at our annual conference,” says Sexton.
He adds, “At Clark Hill we received Mansfield Certification for our efforts in the DEI space as well as conducting firmwide allyship training, all led by our fabulous HR team, supported by the marketing team on external messaging, including a series of DEI-focused videos. Those videos have received hundreds of thousands of views which is very heartening to the team here.”
Sexton hosts the monthly Expert Webcast series “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” discussing the importance of inclusion, allyship, authenticity, and personal/professional branding with nationally recognized executives and thought leaders. Each episode has a monthly reach of at least 20,000 impressions.
“Always take the pause. This is advice my wonderful boss, our Clark Hill Chief Marketing and Business Development Officer Susan Ahern, has imparted on me regularly. We live in such a wired world, and, while responsiveness will always have its place, being measured and thoughtful, listening and learning first, and then collaboratively coming to solutions always wins the day. This has been transformational advice for me. Oh, and pick up the phone sometimes – nuance is too frequently lost in email and things can unfortunately escalate as a result!” Sexton comments. “Also, I carry with me the wisdom my late mother often shared: ‘Tell people what they mean to you in the moment when it will mean something to them.’ Carrying the large responsibilities of the LMA presidency, this thinking served me very well. Again, pause, acknowledge, reciprocate. It makes the world better for all.”
In 2023, Sexton was the international president of the 4,000-member Legal Marketing Association (LMA), a professional organization he’s been a member of since 2012. Throughout his tenure as LMA’s leader, Roy prioritized DEI issues, putting them front and center on all education and messaging efforts.
Sexton also serves on the board of Mosaic Youth Theatre of Detroit, and he is a published author of two books: Reel Roy Reviews, Volumes 1 and 2. He was named Best Actor in a Musical by BroadwayWorld Detroit in 2017 for his performance as Jasper in The Mystery of Edwin Drood at Ann Arbor Civic.
“Be open and inquisitive to all adventures before you. Every task represents an opportunity to learn and nothing should be ‘beneath us.’ Obviously, know and hold your worth, but sometimes working on that presentation with a colleague is an opportunity to see how others think, to help shape narrative, and to expand your skill set,” Sexton advises.
He adds, “That was what differentiated me in the early days of my career when I was still in healthcare. I worked on bond rating presentations, board retreats, strategic visioning decks and everything in between. I’m a theatre person by training so storytelling is important to me, and I was able to enrich the work by helping my colleagues consider audience needs in their presentations. Through that I built relationships, gained trust, and was exposed to a number of operational areas that would have otherwise been unavailable to me.”
July 24, 6 pm eastern time … live on Instagram with HRC Michigan – more info here.
And thank you dear friends and colleagues Steve Fretzin and Ray Koenig for the lovely shout out here. Love you, both!
EXCERPT …
STEVE: So would we be, so we would be doing the right thing by giving a shout out to Roy Sexton, huh?
RAY: We can always give a shout out to Roy Sexton. Roy heads our marketing for entire firm and he is the king of celebrating other people.
STEVE: King of authenticity. That guy is crushing that on so many levels, but when I think about authentic, I go right to Roy, he’s amazing.
RAY: He really is and he provides a really great example for the attorneys in our firm. And then I think especially for the younger ones. And I think also for the people that in our firm, that most of us feel we don’t fit a cookie cutter mold and don’t want to, that’s Roy.
Roy is who he is and in a really good way. He’s also really smart and strategic. He does so many things well, but he’s just, he’s really good at, he’s authentic, but he’s also really good at celebrating other people, which I just, I really appreciate in that respect.
And then we also, full disclosure, we have a very good friendship. So he’s one of the first people to text me or call me when something good happens in my life. He’s just a great human being.
STEVE: Yep, yep, absolutely agreed. And he’s, I think he’s been on the show a couple of times. He’s just one of my favorite people and always so warm and inviting.
Roy Sexton, Director of Marketing at Clark Hill, has been named one of Michigan’s 2024 Most Valuable Professionals by Corp! Magazine. The recognition highlights Sexton’s significant contributions to his firm and the broader business community in Michigan.
With over 25 years of experience in marketing, communications, business development, and strategic planning, Sexton leads Clark Hill’s marketing, branding, and communications efforts. His work emphasizes collaboration with a skilled team to deliver exceptional service to clients. “We recruit and develop talented individuals and empower them to contribute to our rich diversity of legal and industry experience,” Sexton stated.
Sexton was named one of INvolve People’s 2023 Top 100 OUTstanding LGBTQ+ Executives internationally. He was listed in Crain’s Detroit Notable LGBTQ in Business in 2021 and Notable Leaders in Marketing in 2023, and he was a Michigan Lawyers Weekly Unsung Legal Hero in 2018.
Sexton’s leadership extends to his role as the 2023 International President of the Legal Marketing Association (LMA), a position he has used to prioritize diversity, equity, and inclusion (DEI). “I’m proud of how DEI has become so fully integrated into my professional efforts in this world. As international president of the Legal Marketing Association (LMA) in 2023 and as immediate past president this year, we have kept inclusion front and center,” Sexton said. Under his guidance, the LMA has launched member resource groups and enhanced its inclusive talent pipeline.
His efforts at Clark Hill have also led to notable recognitions, including Mansfield Certification for DEI efforts and awards from the Managing Partners’ Forum for marketing campaigns focused on values, diversity, and inclusion. Sexton’s team has been instrumental in advancing the firm’s digital and social media presence, producing strategically organized content for clients and prospects.
Sexton is also active outside his professional responsibilities. He serves on the board of Mosaic Youth Theatre of Detroit and is a published author of two books. Additionally, he hosts the monthly Expert Webcast series “All the World’s YOUR Stage: Authentic Culture Drives Authentic Growth,” where he discusses inclusion, allyship, authenticity, and branding with nationally recognized executives.
Reflecting on his career, Sexton emphasized the importance of thoughtful communication and collaboration. “Always take the pause. This is advice my wonderful boss, our Clark Hill Chief Marketing and Business Development Officer Susan Ahern, has imparted on me regularly,” he commented. He also shared personal wisdom from his late mother: “Tell people what they mean to you in the moment when it will mean something to them.”
“Playing comedy is hell. The necessity to have an audience love you is perhaps more overwhelming than in any other form of entertainment. With singing, dancing, acting you don’t know until it’s over if you’ve had acceptance or rejection. The comic knows sooner. The audience laughs or it doesn’t.” – Imogene Coca
One might describe marketing and business development similarly. In fact, there is one unicorn in this industry who is adept at BOTH: Brenda Pontiff. We are thrilled that Brenda is joining host Roy Sexton to talk about how business development and stand-up comedy are in fact two great tastes that taste great together!
Born and raised in Texas, Brenda Pontiff left for graduate school in Kansas and wound up touring the country with the Complex Improv Theater. She returned home and began working on her stand-up comedy skills at The Houston Comedy Workshop’s Comixh Annex, the infamous club that spawned the likes of Bill Hicks and Sam Kinison. A few years later, she moved to Los Angeles and became a New Face at the famed Hollywood Improv. She was also a regular at Igby’s and toured as a feature act for franchise clubs including Punchlines, FunnyBones, and Laff Stops. She took a 14-year break in the early 2000s to focus on her global business development career but has happily returned to bring her Texas meets California perspective to the stage. Brenda believes comedy is like the Mafia, you can never leave.
During said global business development career, Brenda founded Partner Track Academy after years of watching young accountants and lawyers, often part of a group challenged with inclusion barriers, panic over business development expectations related to making partner. So often firms’ marketing staff members are not trained to support non-partners’ revenue generation efforts or they simply do not have the bandwidth to do so. This missing component can be filled through individual, customized coaching or periodic workshops and presentations that provide tools, tips, and best practices that lead to improved networking habits, client satisfaction, revenue growth, and ultimately, a coveted seat at the partners’ table.
Brenda has:
· More than 25 years in accounting and law firm sales and marketing.
· Sold services on behalf of an AmLaw 100 firm, exceeding sales and new client acquisition goals for almost eight years.
· Worked as a professional speaker, stand-up comic, writer, and actress, winning several national awards.
· Created a new sales process for a Big Four accounting firm, taking revenues from zero to $3.7 MM in the first year.
· Led a Big Four sales support team during the demise of Arthur Andersen, winning 67% of the regional client base while competing against three other international accounting firms.
· Maintained a 100% success rate while working as a Big Four global strategist to retain critical, at-risk clients.
· Created a cross-selling client team that increased an AmLaw 200 firm’s revenue by $900,000 through one pitch meeting.
· Spoken frequently at association events and corporate retreats regarding account-centric methodologies, best practices for networking at conferences, diversity and inclusion change management, harnessing stress for better productivity, navigating the book of business demand, and embracing resiliency.
Thank you, Clark Hill and Corp! Magazine, for this recognition. It truly means the world. I do the best I can to focus on helpfulness and team-building and community and celebrating the authenticity in everyone, so a nod like this really puts the wind in my sails. I’m grateful I get to work for such an incredible organization as Clark Hill as well as support my professional community in the Legal Marketing Association. I’m truly a fortunate soul!
And thank you, Joel Epstein, Leslie Smithson, Jennifer Kluge, Alexis Yaeger (Jakowinicz), for your friendship and support on this. I appreciate you all very much!
Thank you, Joseph Panetta and Anna Spektor at Expert Webcast for this opportunity to talk about authenticity, branding, marketing (legal or otherwise), and community. This conversation Friday afternoon sent me into the weekend on Cloud 9. Such a joy to be able to share stories with a friend I love and admire. Joseph, you are THE consummate host – prepared, warm, accessible, kind. Such a welcoming environment. Thank you.
“Roy Sexton, Legal Marketing Association President and Clark Hill Law Head of Marketing, gets up close and personal on our CMO Toe-to-Toe with Joseph Panetta, sharing his non-traditional start in legal marketing; his very personal approach and process for working with partners and teams; and the background on his epic LMA Annual keynote address.”
Shout outs during the show include: Alycia Sutor, Brenda Meller 🥧, Inforum, Alexandra France, Kate Harry Shipham, David Ackert, Athena Dion, Laura Gassner Otting, Rob Kates, Jennifer Weigand, Lisa M. Kamen, Danielle Gorash Holland, Megan McKeon, Susie Sexton, Don Sexton, Jonathan Fitzgarrald, Mary Ann Hastings, Holly Amatangelo, Jennifer Dezso, Lee Watts, Kaitlin Heininger, Edna Duncan, Clark Hill Law, Mosaic Youth Theatre of Detroit, Ronald McDonald House Charities Ann Arbor, Legal Marketing Association – LMA International, Managing Partners’ Forum, Wabash College, The Ohio State University, Deloitte, University of Michigan-Flint, UM-Flint School of Management, glittering #unicorns, Lady Gaga, The Flash, the movie Michael, Oprah Winfrey, George Orwell, Andy Warhol, Kurt Vonnegut, Madonna, Taylor Swift, Madonna, Janet Jackson, Beyonce, Jennifer Lopez, Stephen Sondheim, Barbie, Florida, DEI, LGBTQIA, The Birdcage, Jack LaLane, BornThisWay, Hudson, dogs, branding, authenticity, marketing, legal marketing.
“Get to know our 2023 Legal Marketing Association – LMA International President, Roy Sexton in a special edition of the LMA Midwest Region Pride spotlight where he talks about reactions from the LMA 2023 conference, what allyship means to him personally, and how LMA members can stay energized in their careers post conference.”
Thank you for this opportunity – incredibly grateful for this community and for the candid conversations we get to have. Thank you, Ashley Defay, for your exceptional talents, for your heart, and for your thoughtful moderation of this chat. Thank you, Rob Kates, for your generosity and your wonderful video support and counsel. Thank you, Kate Harry Shipham, Lauren McNee Doherty, Sara Pierson, for your friendship and leadership and grace.
So in the surreal ebb and flow that is my life, I find myself on the Target website modeling my #takepride gear. I’m #instagram famous. 😅 Thanks, Laura Toledo, for spotting this and sending the last screen grab. Made my day!
For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association – LMA International. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.
In their conversation, Nick and Roy discuss:
What inspired Roy to open the LMA Annual Conference with a musical routine.
Why law firms should be cautious about incorporating AI into their marketing.
What being client-centric actually means for law firms.
Roy’s future goals for the LMA and what he hopes to accomplish as president.
The biggest benefits lawyers will see from joining the LMA.
There are but a few movies in my life that so deftly balance abject horror and empathetic peril and heart-tugging poignancy that they reduce me to repeated fits of ugly crying: Dancer in the Dark, E.T., Watership Down, and now … Guardians of the Galaxy, Vol. 3?!? I did NOT see that coming.
This latest Marvel installment in the lives of Star-Lord Peter Quill’s merry band of space-faring misfits landed in theatres about a month ago. I’m behind. Hell, I’m only halfway through Ant-Man and Wasp: Quantumania on DVD. (It’s not nearly as compelling.) Nonetheless, I will try mightily to avoid spoiler territory while still warning my animal-loving, humanitarian friends that this damn movie is TRIGGERING. But toward good (I hope) ends. Director James Gunn has somehow fashioned a high-flying summer blockbuster from a timely, haunting cautionary tale against the evils of eugenics and animal experimentation. The man swings BIG and it lands (mostly) in a powerful way.
The film centers chiefly around the beloved miscreant Rocket Raccoon – voiced terrifically again by an unrecognizable Bradley Cooper, giving classic film mobster with heart of gold vibes. We finally learn Rocket’s backstory (although fans of the early 80s Rocket Raccoon mini-series by Bill Mantlo will see that Gunn doesn’t stray far from that source material). Told in flashback as the team races to save Rocket’s life after a random attack by literal golden boy Adam Warlock (a pouty Will Poulter, criminally underutilized given the vast potential of THAT trippy godlike character), we bear witness to Rocket’s deeply disturbing origins. He is a sweet, gentle raccoon cub plucked from his pack by the menacing High Evolutionary (Chukwudi Iwuji walking a fine line between outright scenery chewing and method acting tortured madness) and turned into a cyborg killing machine through relentless surgical and emotional abuse and manipulation.
Rocket has an adopted family in the Evolutionary’s HQ – similar cast offs: an otter, a walrus, a bunny … at least I think that last one is a bunny. They love each other, they are kind to each other, and they lift each other up in the most daunting of circumstances. Think the Plague Dogs by way of Frankenstein. Linda Cardellini, per usual, is particularly luminous and warm as the voice of otter Lylla. She offers the film’s central thesis with this line: “There are the hands that made us. And then the hands that guide the hands.” In an era of such ugliness toward all creatures great and small in America, this message of “found family” or “framily” couldn’t be more needed.
When Rocket, still hopeful for a better life, volunteers a scientific insight the Evolutionary has overlooked, Iwuji turns all “no wire hangers” Joan Crawford and things get EVEN uglier. Ain’t that always the way? Sadly, Rocket’s pals bear the brunt of Rocket’s “punishment.” It’s one of the hardest things I’ve witnessed on screen in years. It’s a really tough watch. Be prepared. Is it kid-friendly? Probably not. Is it essential and brave of Gunn and sends a piercing message about how all beings deserve grace and kindness? Darn tootin’. PETA should send screeners of the film to every household in America.
Further note, for those who worry about such things as I do, there is a wonderfully redemptive “button” toward the end of the film, where the menagerie of remaining animals imprisoned by the Evolutionary are all rescued Noah’s Ark style to live the rest of their days in peace and happiness in the Guardians’ Knowhere HQ. I know that’s a spoiler, but it’s the kind of spoiler I like to know going in. So you’re welcome. At the film’s climax, Rocket does get his revenge on the evolutionary but not as you might expect, ultimately delivering the kind of compassion Rocket was never shown. Rocket solemnly intones, “You didn’t want to make things perfect. You just hated the way things are.”
In parallel to the flashbacks to Rocket’s origin, the Guardians are scrambling in real time to find one MacGuffin after another that will save Rocket’s life. It’s all done in epic, manic, classic rock-soundtracked style – per prior films in the series. Gunn ensemble standby Nathan Fillion has great fun as a stoic, slightly dim, very uncollegial security guard, dressed like the Michelin Man … in creamy yellow. The best comic bits are offered by Guardians Drax (Dave Bautista, a lovely goof throughout), Mantis (Pom Klementieff, who does earnest rage better than anyone), and Nebula (Karen Gillan, who arguably has had the best arc of all in the series, never losing her ill-tempered ferocity but layering in beautiful moments of grudging compassion). At one point, Mantis cuts Nebula to the quick when Nebula has been disparaging Drax’s value as a teammate: “He makes us laugh. And he loves us. How is that a liability?” It’s a wonderful time capsule moment, capturing the dynamic authenticity of this great trio.
The film is far too long – I’m not sure what could have been cut, but a 30-minute shorter run time would have made the flick more of a jet-fueled roller coaster. Chris Pratt just seems worn out as Star-Lord at this point. He appears to have one note – one might call it “smugging” (read: smug mugging). It’s fine. It serves the role, but I think he (and we) need a break.
All in all, go for the incredibly deep message around animal autonomy, stick around for the day-glo shenanigans, enjoy your popcorn, and then have a thoughtful conversation at home about the crucial role we all must play in being better caretakers for all living beings. Bambi ain’t got nothing on Guardians of the Galaxy, Vol. 3.
