Tag Archives: by Aries

Legendary Megan McKeon joins us on Legal Marketing Coffee Talk

5 August 2021

4 Comments

(Screenshots by Nancy Leyes Myrland)

Thank you to my fabulous Clark Hill colleague Megan McKeon for joining Rob Kates and me on Kates Media: Video Production’s “Legal Marketing Coffee Talk,” sponsored by Jessica Aries’ By Aries. Thanks again to Katelynn Audrey Wynn McGuire for the wonderful promotional support.

Facebook VIDEO: https://fb.watch/7b2fOwyVov/

LinkedIn VIDEO: https://www.linkedin.com/posts/robkates_legalmarketingcoffeetalk-legalmarketing-lmct-ugcPost-6827996446755713025-4wjF

YouTube: https://youtu.be/kxzNIpDgjYw

We cover a LOT! 🤣 The relative merit of phone calls, being trapped in Facebook jail, the perils of pool repair, the joys of home associations, and the highs and lows of geriatric pet ownership.

MORE importantly we discuss trends in legal marketing and business development, the crucial differences between those two disciplines AND their complementary nature, how data drives smart decision-making and efficient resource deployment, how the Legal Marketing Association and a commitment to mentoring benefits firm culture, and more.

Shout outs in today’s show to Susan Ahern, Guinevere Lehman Anderson, Marceline Johnson, John Byrne, Timothy Corcoran, Anne Gallagher, Brenda Plowman, Jill Mason Huse, Kelly MacKinnon, Nancy Myrland, Brenda Pontiff, Amy Payton Verhulst, Gina Furia Rubel, Heather Morse-Geller, Gail Porter Lamarche, Gail Paul, Susie Sexton, Connie Harris, James Fisher, Eric Lewandowski, Nancy McKeon, Patrick Fuller, Jay Harrington, Glen Hanson, HunTees, Marlon Brando, and more.

Postscript …

That’s me! Always on the cutting edge! LOL. Thanks for the shout out (below), Nancy Myrland of Myrland Marketing and Social Media. She writes, “‘Should You Give Stories A Chance?’ A LinkedIn notification related to Roy Sexton yesterday (discussed in this 2-minute, 22-second episode) is what caused me to record this episode.”

I admit I keep using the damn things as another piece of real estate, wondering if anybody’s paying attention. So she nailed exactly my psychology as a user in her assessment!

Post – postscript …

Legal marketing BFFs Megan McKeon and Roy Sexton storm Legal Marketing Coffee Talk, Wednesday, August 4, 3 pm ET

2 August 2021

2 Comments

LMCT is back this week coming to you live on Wednesday with host Roy Sexton (ME!) and Megan McKeon, Director of Business Development at Clark Hill Law. Megan is Roy’s colleague (LMCT’s 1st co-coworker interview), and she is the immediate past president of the Legal Marketing Association’s Midwest Region.

Megan is a licensed attorney, has nearly two decades of experience in law firm marketing and administration, and she leads the strategic development and implementation of new business and client initiatives among the firm’s experienced business developers.

Megan and Roy’s long-time friendship and experience presenting together at LMA conferences make for a great working relationship and will deliver a candid, free-wheeling, and fun LMCT discussion of trends in the industry, the opportunities and challenges the pandemic presented, and hopes for the future of legal marketing.

Tune in this Wednesday, August 4th, at 3:00 PM ET on …

LinkedIn: https://lnkd.in/gV3AkmG

Facebook: https://www.facebook.com/155057871244919/posts/4275481702535828/?d=n

YouTube: https://youtube.com/user/katesmedia

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media

Thanks, Wabash College – no matter how old I get, it still feels nice to see a shout out in the alumni magazine.

Roy Squared: Guest Roy Schwartz joins us on Legal Marketing Coffee Talk to discuss the power of narrative in legal marketing AND to answer the question “Is Superman Circumcised?”

9 July 2021

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FACEBOOK VIDEO: https://fb.watch/6DwRoV3AGZ

YOUTUBE VIDEO: https://youtu.be/92KYuklUXT0

LINKEDIN VIDEO: https://www.linkedin.com/posts/activity-6818254923092910080-IVnt

On today’s episode, we chat with the divine Roy Schwartz about his book Is Superman Circumcised? from McFarland & Company, Inc., Publishers and the Jewish context for comic book icon Superman. Schwartz is an accomplished legal marketing professional, and he details how his appreciation of storytelling, graphics, character, and effective narrative have enabled him to help lawyers discover their business development super powers.

We *may* also talk (a lot) about comic books.

Rob Kates and I also chat with my mom Susie Sexton about fleas, the Olympics, and the joys of marriage. Other topics addressed in today’s show, in no particular order: Britney Spears, Bill Cosby, Jack Kirby, Stephen Colbert, cosplay, pool toys, Richard Donner, Christopher Reeve, Superman and Lois, writing, Halloween costumes, Schneider, and heaven knows what else.

Shout outs include Richard Pinto, Scott Neitlich, Merry Neitlich, Andrew Laver, Jessica Aries (happy birthday!), Kimberly Schwartz, and more!

A tale of two comic-book-loving “Roys” – Roy Schwartz joins us this Thursday, July 8 at 3 pm ET on Legal Marketing Coffee Talk

6 July 2021

2 Comments

Looking forward chatting with Roy Schwartz! THIS THURSDAY AT 3 pm ET …

Facebook Live: https://www.facebook.com/155057871244919/posts/4197126857037980/?d=n

LinkedIn Live: https://www.linkedin.com/posts/activity-6818254923092910080-IVnt

YouTube: https://youtube.com/user/katesmedia

Legal Marketing Coffee Talk is back this Thursday, and Roy Schwartz, Director of Marketing and Business Development at Vishnick McGovern Milizio LLP, will be our guest, hosted by Roy Sexton (ME!).

Roy Schwartz handles his firm’s marketing and business development strategy and operations, including market positioning and growth, lead generation, and practice building, and he is an accomplished author and culture critic, recently publishing Is Superman Circumcised? The Complete Jewish History of the World’s Greatest Hero with McFarland & Company.

So, we’ll have two comic-book-loving “Roys” on the show, and they’ll discuss the intersection of a career in legal marketing, a passion for writing and cultural analysis, and an obsession with superheroes.

Legal Marketing Coffee Talk is brought to you by: Jessica Aries’ By Aries and Rob Kates’ Kates Media: Video Production. Thank you, as always, to Katelynn McGuire for the promotional support!

No one left the cake out in the rain: Legal Marketing Coffee Talk – #PRIDE Edition

4 June 2021

2 Comments

Facebook VIDEO: https://fb.watch/5VdOeTARJ0/

YouTube: https://m.youtube.com/watch?v=PgWNbKBiX-g&feature=youtu.be

I have to say I am pretty damn proud of today’s show. Thank you, Terry Isner and Greg Griffin, for suggesting this and helping map out the approach and, Rob Kates, for being utterly amazing. In addition to Terry, we had gracious, candid, funny, loving guests in Keith Wewe and Amber Bollman. And my brilliant ma Susie Sexton is now EVERYONE’s ma. I’m so proud of her.

And our engaged and supportive commenters and friends Deborah McMurray, Heather Morse-Geller, Vivian Gorin Hood, Marcia Delgadillo, Tahisha Fugate, William Fitzgerald who kept the party going and helped us feel confident and loved every minute.

Yes, we laughed and shared deep truths. And there was singing. From I Will Survive to MacArthur Park, Don’t Leave Me This Way to Part of Your World. But, and I will only speak for myself, I suspect there will always be a part of any #LGBTQ+ professional worried about reception and approval and support. I know it felt very special to feel all of those things today. One hundred fold. #pride #loveislove #family 🌈

Our friend and fellow LMCT host Tahisha Fugate wrote, “Today’s episode of Legal Marketing Coffee Talk was one for the books. Do yourself a favor and catch the replay. The stories, the transparency, and of course the entertainment were phenomenal! You’ll also want to add a few songs to your playlist. … A special thanks to our wonderful host Roy Sexton and guests Keith Wewe , Amber Bollman, Terry M Isner and Roy’s mom (my favorite social mom).”

Terry wrote: “This was a big first for me, I am very comfortable being me, but never really discussed being me publicly like that, lol. … I love that the conversation has started and that our small community of legal marketing brothers and sisters are all in to create a community of acceptance and inclusion. … PRIDE is about everyone being proud to be themselves. 🐝 U but remember to 🐝Kind to everyone along the way.”

Happy Pride Month!🌈

Legal Marketing Coffee Talk (#PRIDE edition!) – Thursday, June 3, 3 pm ET

29 May 2021

2 Comments

Looking forward to this conversation with Amber Bollman, Keith Wewe, and Terry Isner on Rob Kates’ / Kates Media: Video Production’s “Legal Marketing Coffee Talk (#PRIDE edition!)” sponsored by Jessica Aries’ By Aries. Thank you to Terry and to Greg Griffin, both of Jaffe, for devising and helping develop the idea. Thank you to By Aries’ Katelynn McGuire, as always, for the exceptional promotional support. 🌈 Don’t miss it, THIS Thursday at 3 pm ET.

Facebook Live: https://www.facebook.com/155057871244919/posts/4091182347632432/?d=n

YouTube Live: https://youtu.be/PgWNbKBiX-g

Official show description: Legal Marketing Coffee Talk kicks off PRIDE month in style on June 3 with a full house. Host Roy Sexton chats with fellow LGBTQ+ legal marketing mavens Amber Bollman (Director of Client Service at Barnes & Thornburg LLP), Keith Wewe (Vice President of Strategy and Solutions at Content Pilot LLC), and Terry M Isner (Owner/CEO, Marketing & Branding at Jaffe ).

This promises to be a special episode, full of laughter, insights, hard truths, and maybe a showtune or two. Our panel will discuss what challenges LGBTQ+ professionals face in our industry, what secret superpowers set them apart, what inclusion and equity looks like from their perspective, and what our collective future may hold. Don’t miss it!

Tune in Thursday, June 3rd at 3:00pm ET.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Eversheds Sutherland’s Dominic Ayres with Rob Kates and yours truly on Legal Marketing Coffee Talk

1 April 2021

9 Comments

FACEBOOK VIDEO: https://fb.watch/4C9THLrfGN/

YOUTUBE: https://youtu.be/O4QKfSWdxDQ

Rob’s original doggo Oliver –
April 1 was his “gotcha day”

Eversheds Sutherland’s Dominic Ayres – as well as my precious mom Susie Sexton! – joined us to chat today about business development and client engagement in this new age.

We had a rich and robust conversation about the power of client teams, bringing humanity into your conversations with clients, anticipating their needs through empathy, being aware of social issues and expectations, the importance of diversity and inclusion in those conversations, and proper data and reporting being essential to the process.

Shout outs in the show to Brenda Pontiff, Timothy Corcoran, Mari Hutchinson, Don Sexton, Stefanie Marrone, Nancy Slome, Joe Biden, trains, Star Wars, beloved dogs, kids, Legal Marketing Association – LMA International, and Greatest Showman.

Enjoy!

Show description: This week our guest on Legal Marketing Coffee Talk is Dominic Ayres, the Senior Client Development Manager – Industrials Sector at Eversheds Sutherland. He and Roy Sexton will discuss the approaches Dominic and Eversheds have taken to supercharge client development in these quarantine days. Dominic will address Eversheds’ Global KAM with its greater focus on protecting and investing resources in a smaller set of clients.

Dominic and Roy will also talk about developing content with which clients actually want to engage, getting closer to the clients in ways meaningful to them, firms becoming more than just “external lawyers” but connected advisors, and the rapidly evolving value and roles of Business Development and Marketing professionals in those processes.

They may also talk about what it’s like to work from home with three little ones in England during this pandemic, Dominic’s love of Star Wars and superheroes, building a home gym in one’s garage, and playing Greatest Showman dress-up with one’s children.

Dominic’s closet

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

Singing, dancing, and data management: Richard Hefner with yours truly on Legal Marketing Coffee Talk – PLUS, my talented ma Susie Sexton published again

4 March 2021

3 Comments

FACEBOOK VIDEO: https://fb.watch/41c7vYBah9/

YOUTUBE: https://youtu.be/2N_ZHHp1W6w

This may be one of our wilder shows but rich with great content, pun intended! There is singing, there is dancing (sort of), there is personal reflection, there are quips, and there is a really robust and informative conversation about the power of data and relationship intelligence for marketing and business development.

Richard Hefner – he’s a rockstar. Quite literally. And he brings heart, wit, and deep insight to his work – https://www.ndvr.global. And you can check out his fantastic music at https://www.25songs.com/.

Furthermore, my mother Susie Sexton makes a fun and memorable appearance as we celebrate the publication of her latest book – https://bigreaddearborn.org/2021/03/04/tree-anthology-published/ – and reflect on the joys of living with my newly retired father and how none of us can ever remember celebrities’ last names.

Shout outs to Ricco Mashatt, The Late Show with Stephen Colbert, Tom Hanks, Denzel Washington, John Kerry, WandaVision, Firefly Lane, Agatha All Along, Dearborn Public Library, and more. Thank you, as always, Rob Kates, Kates Media: Video Production, Jessica Aries, By Aries, for putting up with me!

Tree Anthology Published!

The Tree Anthology – featuring Susie Duncan Sexton – is now available for purchase on Amazon for $16 per copy here.

“We are ordering a limited number of copies to sell at our library branches for $10 per copy (we had to charge more for online orders). Those will likely be available in the next few weeks. Any funds raised will go towards our next Big Read in Dearborn.

“We are also going to add copies to the collection for checkout, so with a Dearborn Library card, you will be able to check out a copy for free. Please visit bigreaddearborn.org and dearbornlibrary.org for updates.

“So sorry for all the delays. We tried to publish the book in early January, but there were some issues that we had to fix. That’s why the book shows a publication date in January, but it was actually just made available.”

This Thursday! Richard Hefner and yours truly discuss relationship intelligence on Legal Marketing Coffee Talk

2 March 2021

2 Comments

VIEW HERE: https://www.facebook.com/155057871244919/posts/3832100180207318/?d=n

This Thursday! It’s a double dose of Legal Marketing Coffee Talk this week with another episode this Thursday. Host Roy Sexton (ME!) and his guest, Richard Hefner, Founder of ndvr.global will discuss relationship intelligence and its place atop a marketing tech stack, how CRM and ERM vary, and likely some very fun musical interludes.

Richard is a passionate marketer with a long history in marketing strategy, CRM, e-marketing, websites, blogs and design, and he thrives on helping other legal marketers understand and implement Relationship Intelligence to radically increase bottom-line growth. After the show, be sure to check out Richard’s latest Legal Marketing Association – LMA International presentation, “The ERM Odyssey 2021: The Future is (Almost) Here,” for a deep-dive into ERM and using it as a workable solution – https://www.legalmarketing.org/blog/the-erm-odyssey-2021-the-future-is-(almost)-here

Tune in Thursday, March 4th at 3:00pm ET, live on Facebook.

Legal Marketing Coffee Talk is brought to you by By Aries and Kates Media: Video Production.

VIEW HERE: https://www.facebook.com/155057871244919/posts/3832100180207318/?d=n

Legal Marketing Coffee Talk with Heather and Jay Harrington and yours truly

4 February 2021

5 Comments

Rob Kates and I had a fabulous chat today with my fellow Michiganders Heather and Jay Harrington, founders of Harrington Communications and Life and Whim.

View here: https://fb.watch/3sldJ6qz3Z/

These two are authentic, accessible, iconic marketers AND human beings. We discussed the need for a consistent (and empathetic) drumbeat of thought leadership, how good and responsive design is key to powerful communications, the energizing nexus of art and commerce, the therapeutic benefits of writing, and how taking a helpful and conversational approach to social media is key to growth.

Mentions during the show include Tom Nixon, Susan Ahern, Susie Sexton, Don Lee, Nikki Bagdady Horn, Stephanie Preston, Clark Hill Law, Kerr Russell, Trott Law, Jem and the Holograms, Thanos, Tom Hanks, “Gretchen Warner,” Infinity Gauntlet, Legal Marketing Association, Traverse City, baseball, Governor Gretchen Whitmer, art, dogs, unsupervised second graders, Mad Men, and more. Enjoy!