Tag Archives: clark hill

Thank you, PSMG, for including my piece on personal commitment to proper board governance … PLUS this Thursday on Legal Marketing Coffee Talk, we discuss cybersecurity and legal marketing with Fortress SRM’s Peter Cavrell and Chuck Mackey … #lmamkt

2 March 2022

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Thank you, Gail Jaffa, David Leck, and PSMG, for including my piece on personal commitment to proper board governance in the spring issue of Centrum Magazine! I’m deeply honored!

“Serving on, or aspiring to serve on, a board requires more than just an eye for governance, propriety, and fiduciary responsibility, it requires the type of innovative approach we should be applying elsewhere in life. Clark Hill Law’s Roy Sexton has some tips – including tackling those governance wonks.”

Read here: https://dh-design.foleon.com/e-doc/centrum-spring-2022/tech-innovation-clark-hill/ … plus, my dear pals Pamela Cone and Dominic Ayres are also featured in this issue!

Excerpt: “Remember that, particularly if you are in a volunteer board role, everyone is taking energy away from their families and personal needs because of their commitment (and, yes, probably to feed a bit of ego too). In the end, you are only as good as the heart, wit, and dedication you bring to this activity. Honour these duties, absorb them into your DNA, and keep a healthy perspective (and sense of humour) about it all.”

__________________________

Looking forward to chatting with Fortress SRM’s Peter Cavrell and Chuck Mackey later this week on Legal Marketing Coffee Talk, brought to you by Kates Media and By Aries.

Show description: This week our guests are VP of Business Development and Marketing Peter Cavrell and Security Principal (and self-titled “Cybersecurity Provocateur”) Chuck Mackey from Cyber Security firm Fortress. They’ll be joining host Roy Sexton This Thursday, March 3rd at 3 pm ET.

Facebook: https://www.facebook.com/155057871244919/posts/4976468322437159/

LinkedIn: https://www.linkedin.com/posts/kates-media_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6904171292271226880-0WAI

YouTube: https://www.youtube.com/watch?v=RMfkgcReb08

This promises to be an informative and free-wheeling and, yes, fun deep dive into the world of cybersecurity and risk management. Chuck and Peter will help our legal marketing audience on two levels: promoting law firms’ work in this ever-growing space but also highlighting opportunities and challenges and risks facing marketers as they leverage digital channels.

About Fortress: “We help companies plan, prevent, protect, and respond to unforeseen events like cyberattacks. Comprised of a team of top cybersecurity experts, we help organizations fortify their systems to ensure operational continuity. We also step in to provide critical response services when a business disruption event occurs.”

Learn more here: http://www.fortresssrm.com

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

VIDEO: State Bar of Michigan 2022 Business Law Symposium: Building Your Brand & Protecting It – #lmamkt

28 January 2022

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Quotable moment: “Attorneys, please don’t treat your marketing team like they are Kinko’s. Give them the chance to strategically collaborate with you and to explore new channels and approaches that will put you in your best light.”

View here: youtu.be/nDETen-Xbuw

Thank you, State Bar of Michigan and wonderful Mark Rossman for inviting me to be a presenter at the 2022 Business Law Symposium.

It was such an honor to be included and to offer my legal marketing and branding thoughts alongside such fabulous souls as Sabo PR’s Mary Ann Sabo, 2nGage’s Tyler Cady, Dinsmore & Shohl’s R.J. Cronkhite, and Sikora Law LLC’s Lindsay Sikora. Thank you to our fantastic moderator Fishman Stewart PLLC’s Maxwell Goss for organizing all of our ideas and to Rossman, P.C.’s Anthony Bowen for keeping all of the trains moving and clocks ticking.

“Whatever I can do to spread the word.” Ronald McDonald House Charities Ann Arbor board member spotlight … #KeepingFamiliesClose

14 January 2022

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Thank you, Ronald McDonald House Charities Ann Arbor, Lauren Budhu, Kim Kelly, Julaine DeMink LeDuc, and team. This means the world to me. Proud to support this incredible mission ❤️. #KeepingFamiliesClose

Original post: https://www.facebook.com/RMHCAnnArbor/photos/a.115264581827478/5919021801451698/?type=3

“Roy Sexton has been on the RMHC Ann Arbor board since September 2017 and has served as a liaison to the executive committee and as marketing committee chair.

“His niece Gabby as an infant had a series of asthma-related health problems, and the RMHC Detroit House was there for her mom at an incredibly challenging time. ‘I can’t imagine what life must have been like for them during those early challenging days when Lori stayed at the House – and it always pains me that I wasn’t yet around to show my support,’ Roy said. ‘When I project forward, I think about those families now under similar circumstances, and it motivates me to do whatever I can to spread the word on RMHCAA’s incredible work, to drive revenue to support our mission, and to show our fantastic staff the love and respect they richly deserve.’

“Every December for his birthday, he does a Facebook fundraiser and five years later, it’s going strong. Last year, he raised over $4,000, and this year to celebrate year five, the goal was $5,000. ‘I am so heartened by all the stories I receive from friends who were impacted by RMHC around the country, experiences I never knew they had had, all positive.’ Learn more: https://rmhcannarbor.org/ #KeepingFamiliesClose #BoardSpotlight”

Photo by Scott Lawrence / Headshots by Scott Lawrence

Thank you, Madelyne Lawry and Charley Lawler and Ingham County Bar Association! Alex France and I had an absolute ball presenting today! #lmamkt

Event description: “Clark Hill marketing pros Roy Sexton and Alexandra France will share their professional and personal perspective on how to authentically connect with others and maximize the power of social and digital media. This landscape is ever-evolving and over the past 18 months using these channels to connect with clients, prospects, and colleagues has become more important than ever. They will share their own victories (and horror stories) in this space, and offer tips on how to efficiently and effectively establish a lasting digital presence.”

Roy Sexton Is Appointed as President-Elect to the 2022 LMA Board of Directors

4 January 2022

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Poster / photo by Megan McKeon

CHICAGO, December 22, 2021 — The Legal Marketing Association (LMA), which represents thousands of legal marketing and business development professionals around the globe, is pleased to announce that Roy Sexton has been appointed President-Elect to the 2022 LMA Board of Directors. His appointment becomes effective January 1, 2022.


Sexton is the director of marketing at Clark Hill, where he helps lead marketing, branding and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Sexton has nearly 20 years of experience in marketing, communications, business and strategic planning.

He has been heavily involved in LMA as a regional and international leader and serves on numerous nonprofit boards and committees, including the Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit and encoremichigan.com. Sexton earned his Bachelor’s degree from Wabash College and holds two master’s degrees from The Ohio State University (M.A., Theatre) and the University of Michigan (MBA). He is also a published author with two books, “Reel Roy Reviews,” Volumes 1 and 2, taken from his blog of the same name, http://www.reelroyreviews.com.


“I am honored to serve on the 2022 LMA Board of Directors, and I look forward to the opportunity to help guide the association’s important work,” said Sexton. “LMA will continue to provide outstanding programming and opportunities for professional development and networking to our members and advocate for our profession, locally, regionally and internationally.”


“Being on the LMA Board of Directors is the apex of one’s volunteer leadership within the Legal Marketing Association and is significant in advancing the legal marketing profession as a whole,” said LMA Chief Executive Officer Danielle Holland. “LMA would not be the strong organization it is today without the stewardship and dedication of its volunteer leaders. It is my honor to be able to work alongside the 2022 LMA Board of Directors in shaping the future of LMA.”

Original release: https://f.hubspotusercontent10.net/hubfs/457112/2022%20Board%20Press%20Releases/Roy%20Sexton%20Press%20Release.pdf

News post: https://www.clarkhill.com/news-events/news/roy-sexton-is-appointed-as-president-elect-to-the-2022-lma-board-of-directors/

Photo by Scott Lawrence

ABOUT THE LEGAL MARKETING ASSOCIATION


Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs to entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from

other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and 24 countries. More than 90 percent of the largest 200 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, visit http://www.legalmarketing.org.

Photo by Scott Lawrence

Delightful Maxwell Goss hosts yours truly on The Litigation War Room Podcast

30 December 2021

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LISTEN: https://lnkd.in/eaBmp5cb … Thank you, Rossman, P.C.! “Today’s Speaker Spotlight, brought to you by Honigman LLP, is on Clark Hill Director of Marketing Roy Sexton who will be presenting on ‘Building Your Brand and Protecting It — Responding to a Four Alarm Fire’ at the 4th Annual State Bar of Michigan Business Law Symposium on January 20th. Listen to Roy speak with Maxwell Goss at the end of Episode 13 (34:08) of The Litigation War Room Podcast: https://lnkd.in/eaBmp5cb.” Thank you, Max!

Original post: https://www.linkedin.com/posts/rossmanpc_todays-speaker-spotlight-brought-to-you-activity-6882373002562994176-bL1L

Thor’s hammer, ‘Mjolnir!’ Attorneys with dogs! Superman t-shirts! Thank you, National Law Review, for having me as a guest on your podcast … PLUS gratitude for birthday love

29 December 2021

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Thank you, National Law Review and Jennifer Schaller and Rachel Popa, for including me as a guest on your excellent podcast. And to Jennifer for these incredibly kind words captured here. Deeply honored – what a lovely birthday present for this episode to launch today: https://www.natlawreview.com/article/hiring-and-marketing-legal-industry-roy-sexton-clark-hill-law-and-legal-marketing

Episode description: “Thor’s hammer, ‘Mjolnir!’ Attorneys with dogs! Superman t-shirts! Roy Sexton leads a lively discussion about how the little quirks make your law firm more attractive to new hires, current staff, and the audience of your marketing efforts. He shares his career anecdotes and Clark Hill’s recent branding revamp while being frank about the need for a new type of law firm culture. Learn more about the Legal Marketing Association here.”

Thank you, wonderful Lauren Hoffmann of Lexicon, for the fab swag and the lovely note. I feel the same about you! So grateful the podcast gods – and dynamite Randy Schorfheide – brought us together. I had a ball with you and terrific Brad Paubel guesting on your show in March (https://lexiconservices.com/resources/unique-challenges-facing-law-firm-marketing-and-branding/) and May (https://lexiconservices.com/resources/being-anti-social-law-firms-need-to-be-more-outgoing-and-consider-social-media-the-lexfactor/). And I guess there are plans for more 😉… muah ha ha ha!! Love you, friend ❤️

Thank you all for the birthday love. I made a failed attempt to try to go through and like or comment on all of the Facebook posts, but Facebook is being stubborn and I think about 100 of them are lost to the ether. Given that part of my mantra was to unplug and chill out, I hope you will forgive me.

Thank you to everyone who supported my fundraiser for Ronald McDonald House Charities Ann Arbor: https://www.facebook.com/donate/674960266804808/?fundraiser_source=external_url. We’ve raised over $3000 already! ($2500+ on Facebook and a $500 check dropped off at the house). You all take my breath away. Bless your hearts!

I had a wonderfully relaxing day with John and my dad Don and Hudson. I was suitably spoiled by John with an avalanche of superhero-themed gifts, a CD player for my car (yes, I’m a dinosaur), and a much-needed desk chair (after nearly two pandemic years of sitting in an antique straight back kitchen chair 🤣). My dad had this great T-shirt made up for me and brought this scrumptious cake as well as some beautiful family heirlooms I’ve been nagging him about. Dear Rob Kates surprised me with this rare Cyndi Lauper disc he knew I was coveting (and treats for Hudson!). And Megan McKeon and Susan Ahern continue to ply me with liquor with a very thoughtful Caskers gift card. 🍸

We kicked back in our movie room watching Tick Tick BOOM (glorious!!) and listening to my dad’s new Christmas gift jazz CDs. (There we are with CDs again!) More than a few gin-and-tonics were imbibed, and then John chauffeured us to Seva Ann Arbor and treated us to a quiet, lovely dinner. Thanks to the staff there for the surprise tiramisu. Seva has become our “Cheers” in pandemic, a welcome haven for which we will be ever grateful.

This year has been a LOT. But today was just what the doctor ordered. Feeling deeply calm and content right now. Love you.

Year-end Legal Marketing Coffee Talk holiday extravaganza 2021: zany costumes, beloved pups, heartfelt sentiments, plentiful laughs, and maybe a show tune or two

17 December 2021

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View on …

Facebook: https://fb.watch/9XP8lzXK6-/

LinkedIn: https://www.linkedin.com/posts/robkates_legalmarketingcoffeetalk-legalmarketing-lmct-activity-6875147102234648576-j7aF

YouTube: https://youtu.be/GVE6T6Ye32k

We had a ball this afternoon with our year-end holiday broadcast. Yes, there were zany costumes, beloved pups, heartfelt sentiments, plentiful laughs, and maybe a show tune or two. (Yes, I sang – about midway – WITH prerecorded accompaniment because I’m fancy like that.) So grateful to be part of this fab Legal Marketing Coffee Talk crew: our fearless leader Rob Kates and fellow hosts Tahisha Fugate, Jessica Aries, and Andrew Laver. The kind words offered during the show about my late mom Susie Sexton, our honorary sixth cast member, were so appreciated and healing.

Thanks to today’s incredibly brilliant special guest stars, including Gina Furia Rubel, Amy Payton Verhulst, Nancy Leyes Myrland, Brenda Pontiff. You are such beautifully authentic souls.

Shout outs aplenty during today’s show: Heather Morse-Geller, Gail Porter Lamarche, Terry Isner, Nikki Girard Sherrill, Toni Wells, James Barclay, Ed Lovatt, Marcia Delgadillo, Nikki Bagdady Horn, Scott Lawrence, Nathalie M. Daum, Jay Harrington, Heather Harrington, Jennifer Forester, Cyndy McCollough, Timothy Corcoran, Jenna Green, Rachel Shields Williams, Shade Vaughn, Jennifer Simpson Carr, Trish Desilets Lilley, and likely many more I won’t remember until I watch again tonight! 🤣

Thank you to Kates Media: Video Production and By Aries for supporting this show and to amazing Katelynn Audrey Wynn McGuire and Clarita Bonilla for the exceptional promotional work on our collective behalf.

See you in 2022! #LMAMKT

Postscript … I am truly lucky to have a wonderful friend with whom I also happen to work. I’ve known Megan McKeon maybe about 10 years now? But we first actually collaborated in 2015 on a Legal Marketing Association – LMA International annual conference quick start panel. Fellow panelists Heather Morse-Geller and Gina Furia Rubel said, “We gotta get Megan to join us!” They were absolutely right. Few people are as devoted, as hard-working, as caring as Megan.

Flash forward a few years later, and Megan introduced me to Clark Hill. Heather told me that I MUST take the job – as she saw it as the right next step for me. Don’t tell Heather I said this, but she’s darn right 99% of the time! 😉

This community blesses us with guardian angels at every turn, and three years ago when I received the distinct privilege to work with Megan my life improved for the better. I’ve never worked harder in my life, been challenged to be a better professional, or had someone so consistently in my corner as I have had with Megan, and our wonderful boss Susan Ahern, and our incredible colleagues.

Why am I telling you all this? Well, it’s late. And I’m in a reflective mood. And this magical surprise (pictured) appeared on our front doorstep today. Admittedly, one can argue it’s a year early as I will be president elect of the international association next year and president the following. Nonetheless, when my husband opened this, thinking he was going to find new floor mats for his Jeep 😅, we both squealed with delight. Of course, being me, I couldn’t get this on our movie poster wall fast enough.

This gift puts such a big smile on my face after one hell of a year, and I won’t lie that it tickles me to be side-by-side with fellow Hoosier James Dean here. Everyone knows I love movies obsessively, but Megan has a distinct giftgiving prowess and somehow she found somebody who could turn me into my own movie poster. The tagline is hysterical: “Only the marketing is legal.” 🤣

Fun fact, Megan took this picture of me – and it is one of my favorites. We were in Chicago, on a sidewalk patio, shortly after I had started with the firm (halfway between a couple of my quarterly nervous breakdowns 😂), waiting for Ray Koenig and Susan to join us for drinks. Little did that naive Roy know what incredible adventures were ahead. But I’m looking at this poster, reflecting on the past year, the past three years, the past 10 years, incredibly grateful for what our legal marketing community has given all of us and for this friendship with dear Megan. Love you, Megan.

Thank you, Crain’s Detroit, for including yours truly among your “Notable LGBTQ in Business”

5 September 2021

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Incredibly honored to be named among Crain’s Detroit Business’ “NOTABLE LGBTQ IN BUSINESS.” Thank you to Matt Friedman, Susan Ahern, Kelly MacKinnon, DeLashea Strawder, and Kim Kelly for their friendship and support during the nomination and selection process. And to my husband John and my parents Don and Susie – you are everything to me. ❤️

My profile: https://www.crainsdetroit.com/awards/roy-sexton-notable-lgbtq-2021

Full list of honorees: https://www.crainsdetroit.com/awards/notable-lgbtq-business

About the recognition: “The leaders on this list are change-agents, door-openers and role models, their peers and colleagues told us. They create safety and community where they live and work. They hire and mentor other #LBGTQ people and help them succeed. Many of them said that coming out and being themselves at work has been a journey, reminding us that the gains made for LGBTQ equity have been expansive in a relatively short period of time — within the span of many of these professionals’ careers.

“Roy Sexton joined Clark Hill three years ago as marketing manager, but the firm quickly promoted him to director. Now he oversees a team of professionals across the country and supports affinity programs at Clark Hill, including BOLD for women, PRIDE for LGBTQI employees and THRIVE for people of color.

“In 2018, Michigan Lawyers Weekly named him an Unsung Legal Hero for consistently going beyond the call of duty.

“As treasurer of the international board of the Legal Marketing Association, Sexton helped launch an outside DEI consultancy. He is also a guest on podcasts where he illustrates how inclusion brings growth and success to any organization.

“In the nonprofit realm, Sexton co-founded The Penny Seats, an outdoor theater company in Ann Arbor. He also chaired the governance committee for Mosaic Youth Theatre of Detroit.”

METHODOLOGY: “The leaders featured in this report were selected from nominations by a team of Crain’s Detroit Business editors based on their career accomplishments, track record of success in the field and effectiveness of their efforts, as outlined in a detailed application form. The honorees did not pay to be included on the list. Notable LGBTQ in Business was managed and written by Leslie Green. For questions about this report, contact Special Projects Editor Amy Bragg.”

Gould & Ratner’s Chief Marketing Officer John Byrne on Legal Marketing Coffee Talk

4 September 2021

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VIEW HERE: https://fb.watch/7OB8qXsaGi/ …

We had a pretty fantastic – and free-wheeling – conversation with our friend John Byrne today. This may be one of my favorite shows we’ve done yet. To be honest, I’m not even quite sure how to recap it, other than this was an authentic conversation between people who respect and love each other. There might be some references to the bathroom habits of naughty cats, a general love of anything Disney, and appreciation for the unique attributes of the only child – AND an understanding that truth when delivered from the heart is always a good thing.

Shout outs in the show to … Susie Sexton, Don Sexton, Thor Hodges, Lisa Towey Simon, Anne Gallagher, Megan McKeon, Nancy Leyes Myrland, Nancy Slome, Brenda Pontiff, Andrew Laver, Michelle Friends, Kelly MacKinnon, Brenda Plowman, Amy Payton Verhulst, Laura Toledo, Lindsay Griffiths, Kevin Iredell, Dianne Rychlewski, William Fitzgerald, Linda Sedloff Orton, Stephen D Barrett, Jose’ Cunningham, Trish Desilets Lilley, #oklahoma, #themusicman, and more!

Facebook: https://fb.watch/7OB8qXsaGi/

LinkedIn: https://www.linkedin.com/posts/robkates_new-day-same-fabulous-guests-this-week-activity-6838603731827855360-5Euj

YouTube: https://youtu.be/rg5tObv3DdA

Support Laura Toledo’s cancer fight: https://www.gofundme.com/f/phjaa6-help-lauras-fight/donate

Taco 🌮 Tees! https://www.bonfire.com/lauras-taco-team/

SHOW DESCRIPTION:

It’s the show about legal marketing and the people that make it happen.

This week, Roy Sexton’s guest is fellow LMA International Board Member AND Midwesterner John Byrne, Chief Marketing Officer for Gould & Ratner LLP. John and Roy will not only reflect on nearly a decade of friendship and volunteer leadership together, but what trends they see in marketing, communications, and thought leadership in these neverending pandemic days. John, who also has worked as a practicing attorney and as a newspaper editor, will offer his observations on the intersectionality of legal and media and the opportunities represented for marketers therein. John and Roy are both only children who also have strong ties to the medical profession AND they both tend to enjoy the occasional shenanigan (or eight), so this conversation is sure to be heartfelt, free-ranging, and raucous!

Join our team of hosts: Jessica Aries, Tahisha Fugate, Andrew Laver and Roy Sexton , each week, as we talk to the leaders in the legal marketing community.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.

It’s the show about legal marketing and the people that make it happen … THIS week’s guest: legendary John Byrne!

30 August 2021

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Excited to chat with wonderful John Byrne this week on Kates Media: Video Production’s Legal Marketing Coffee Talk with Rob Kates. Sponsored by Jessica Aries’ By Aries. Thank you to Katelynn Audrey Wynn McGuire for the promotional support.

Facebook Live: https://www.facebook.com/155057871244919/posts/4359729944111003/?d=n

LinkedIn Live: https://www.linkedin.com/posts/robkates_its-the-show-about-legal-marketing-and-the-activity-6838143821059104769-5Thc

YouTube: https://youtu.be/rg5tObv3DdA

It’s the show about legal marketing and the people that make it happen.

This week, Roy Sexton’s guest is fellow LMA International Board Member AND Midwesterner John Byrne, Chief Marketing Officer for Gould & Ratner LLP. John and Roy will not only reflect on nearly a decade of friendship and volunteer leadership together, but what trends they see in marketing, communications, and thought leadership in these neverending pandemic days. John, who also has worked as a practicing attorney and as a newspaper editor, will offer his observations on the intersectionality of legal and media and the opportunities represented for marketers therein. John and Roy are both only children who also have strong ties to the medical profession AND they both tend to enjoy the occasional shenanigan (or eight), so this conversation is sure to be heartfelt, free-ranging, and raucous!

Tune in this Friday, September 3rd, at 3:00 PM ET right here on Facebook.

Join our team of hosts: Jessica Aries, Tahisha Fugate, Andrew Laver and Roy Sexton , each week, as we talk to the leaders in the legal marketing community.

Legal Marketing Coffee Talk is brought to you by: By Aries and Kates Media.